Khalida Brohi started The Chai Spot project in 2017 to help empower and educate rural women in Pakistan. She opened her first cafe in Arizona which was successful, leading her to open a second cafe in New York City. The project aims to provide income opportunities for women by selling their handmade goods. It has boosted the women's confidence and given them a more respected position. The Chai Spot has received recognition and awards for helping to improve conditions for rural women in Pakistan.

1. SUBJECT:
Product Design & Development (PDD)
BRIEF NOTE ON THE PRESENTATION TOPIC:
Product Specification Process & Concept Generation Process
SUBMITTED TO:
Sir Kamleshwer Lohana
SUBMITTED BY:
Varda Shaikh ___________18S-MBA-BS19

2. I would like to take the example of KHALIDA BROHI to explain both topics. Belonging to
Balochistan province of Pakistan, Khalida has lived her life surrounded by beautiful balochi
tradition and rich culture. But apart from the beauty, she has also witnessed the harshness of
cultural restrictions on rural women and the domestic violence on them.
Product Specs Process
1. Set Target Specifications
 Based on customer needs—she wanted to help these women by educating and
empowering them economically.
 Set ideal and acceptable values—she initiated a project in 2017 named the chai spot; a
café. It worked on 3 principles.
2. Refine Specifications
 Feasibility testing—she has opened her first café in Arizona, when it become
successful there then she decided to open another branch, recently she has launched
her second café in NYC.
3. Reflect on the Results
 Where we decide Whether the product is a winner or not—this project has done a lot
for rural women in Pakistan, due to this she has recognized on international level as
well and achieved many awards, including:
1. Twice been named among Forbes’ 30 Under 30 for Social Entrepreneurship.
2. Woman of impact award by The Nation’s 100 Women Who Matter in Pakistan.
Concept generation process
1. Clarify the Problem
 Understand Problem—khalida brohi knew from the early stage of her life that
something is wrong and she has to take action against domestic violence on rural
women. She wanted to empower them.
2. External Search
 Interview lead users—to initiate this idea, she has talked to many café owners,
contacted to many NGO’s to get the insight how this project can help to change the
lives of rural women of Pakistan.
3. Internal Search
 Trade ideas in a group-- David Barron, her husband; is also entrepreneur and founder
of this project, he has spent several years in Arizona, so he had know how about all
these things. Together they decided to initiate this project.
4. Systematic Exploration
 Use Classification Tree method
5. Reflect on the Process
 For Continuous Improvement

3. Brief note
 The Chai Spot is a cause-driven initiative.
 They are focused on providing opportunities to women in Pakistan to use their skills for
income generation for themselves and for their families.
 This not only boosts their confidence but gives them a respectful and dignified position
in the household.
 The Chai Spot offers each customer a beautiful handmade home goods produced by
women from different villages of Pakistan. People can buy these goods to support them.
Bibliography
Brohi,K. (n.d.).Retrieved fromsugharfoundation:https://www.sugharfoundation.org/
Brohi,K. (n.d.).Retrievedfromthe chai spot:https://www.thechaispot.com/
Brohi,K. (2014, October). HowIworkto protect women fromhonorkillings.Retrievedfromted
talks:
Eppinger,K.T. (2012). ProductDesign and Development.