Stephen Marshall PhD
Personal Information
Organization / Workplace
East Tennessee State UniversityLocation
Johnson City, Tennessee Area United StatesOccupation
Department Chair & Brand Strategist / AnalyticsIndustry
Advertising / Marketing / PR
About
As a pracademic (practitioner + academic) I identify opportunities bridging academics and industry to innovate for my students as well as the organizations I serve. I am known for my collaborative leadership style and my EDU innovation. It's a simple concept - don't just talk about the work - do the work. Doing the work means innovating in the digital space. I am responsible for ideating the first Digital Marketing Graduate degree in Tennessee. Recently, I've lead a vision to create the first-ever alliance with Adobe to bring enterprise-level Adobe Experience Cloud solutions to the classroom. My model has gotten the attention of multiple publishers and research orgs including MediaShift...