Personal Information
Organization / Workplace
Johnson City, Tennessee Area United States
Occupation
Department Chair & Brand Strategist / Analytics
Industry
Advertising / Marketing / PR
Website
http://www.stephenmarshall.org
About
As a pracademic (practitioner + academic) I identify opportunities bridging academics and industry to innovate for my students as well as the organizations I serve. I am known for my collaborative leadership style and my EDU innovation. It's a simple concept - don't just talk about the work - do the work.
Doing the work means innovating in the digital space. I am responsible for ideating the first Digital Marketing Graduate degree in Tennessee. Recently, I've lead a vision to create the first-ever alliance with Adobe to bring enterprise-level Adobe Experience Cloud solutions to the classroom. My model has gotten the attention of multiple publishers and research orgs including MediaShift...
Tags
digital marketing
higher education
digital media
education
digital transformation
digital experiences
digital literacy
adobe
customer experience
marketing
certification
micro-credentials
community colleges
university
workforce development
clemson
east tennessee state university
university marketing
public relations
digital marketing cloud
etsu
advertising
See more
Presentations
(5)Likes
(2)Adobe Summit - Data Storytelling
Chris Haleua
•
8 years ago
Digital Storytelling 101
mStoner, Inc.
•
7 years ago
Personal Information
Organization / Workplace
Johnson City, Tennessee Area United States
Occupation
Department Chair & Brand Strategist / Analytics
Industry
Advertising / Marketing / PR
Website
http://www.stephenmarshall.org
About
As a pracademic (practitioner + academic) I identify opportunities bridging academics and industry to innovate for my students as well as the organizations I serve. I am known for my collaborative leadership style and my EDU innovation. It's a simple concept - don't just talk about the work - do the work.
Doing the work means innovating in the digital space. I am responsible for ideating the first Digital Marketing Graduate degree in Tennessee. Recently, I've lead a vision to create the first-ever alliance with Adobe to bring enterprise-level Adobe Experience Cloud solutions to the classroom. My model has gotten the attention of multiple publishers and research orgs including MediaShift...
Tags
digital marketing
higher education
digital media
education
digital transformation
digital experiences
digital literacy
adobe
customer experience
marketing
certification
micro-credentials
community colleges
university
workforce development
clemson
east tennessee state university
university marketing
public relations
digital marketing cloud
etsu
advertising
See more