Kaushal Kumar Soni is an Indian national seeking assignments in marketing, preferably in FMCG/Retail. He has over 7 years of experience in sales and marketing roles. Currently he is Marketing Manager at Devi Dham Cargo Services Pvt. Ltd., where his responsibilities include identifying business opportunities, executing marketing strategies, and managing distributor relationships. Previously he held roles such as Relationship/Marketing Manager and Operations Manager. He has an MBA in Marketing and experience working with companies like Cadbury India Limited and P&G.

1. KAUSHAL KUMAR SONI
Contact No: +919926339889, +919827641212 ~ Email: kaus.soni@gmail.com
LinkedIn: www.linkedin.com/in/kaushalkumarsoni?trk=nav_responsive_tab_profile
Passport No.: G7658245
Nationality: Indian
Seeking assignments in field of marketing preferably in FMCG/ Retail Industry
SYNOPSIS
 A self‐motivated and energetic professional offeringaround7 yearsofworkingexperienceinfieldofSales& Marketing.
 AtpresentassociatedwithDeviDhamCargoServicesPvt.Ltd.asMarketingManager.
 MBAin MarketingfromV.N.SInstituteofManagement.
 Completed Training project on Customerand Retailer satisfaction on Airtel and analyzing the brand preference of
Cadbury Chocolates.
 Expertiseinunderstandingcustomerandmarketneedandthenfacilitatingsmoothfinanceavailabilitytocustomerand
generateprofitableportfoliobyachievingsalestargetofthecompany.
 Achievedhighestscoresin 2ndand3rd QuartercontinuousatCadburyIndiaLtd.
 Demonstratedexcellenceinmonitoringpostserviceactivitieslikefollowupwiththecustomers,servicereminders,
warrantyissuesandhandlingcustomergrievancesforsuperiorcustomerservice.
 Wellversedwithpayments,certificationofmeasurementsheets,purchaseorder,etc.
 FamiliarwithmodulesofMarketingOperation,LogisticsManagement,ClientManagement,CustomerRetention,etc.
 Excellent communication and attention to detail to exceed customer expectations and maintain high levels
of client satisfaction.
AREAS OF EXPERTISE
 Market Research
 Marketing Operations
 Marketing Programs
 Business Development
 Product Development
 Customer Retention
 Logistic Management
 Relationship Management
 Data Entry
 Records Management
CAREER CONTOUR
Key Deliverables:
Since Nov’15 || Devi Dham Cargo Services Pvt. Ltd. || Marketing Manager
 Identifying and monitoring new business opportunities.
 Suggestingandexecutingeffectivebusinesssolutionsthroughresearch,audit,analysisofdata,andbusinessprocesses.
 Managing distributor and service issues monitoring distributor business plans.
 Designing, implementing & facilitating an effective local & national marketing strategy.
 Carrying out effective research & intelligence into competitor products & other trends.
 Supervising daily activities like loading trucks, dispatch and collecting payment.
 Developing partnerships & relationships with third parties to meet strategic objectives.
 Monitoring & reporting to senior managers on the effectiveness of strategies.
 Expanding services into new target markets using mixed marketing strategies.
Key Deliverables:
Dec’13 to Dec’14 || SAR Group || Relationship cum Marketing Manager
 Identified, acquired, developed and maintained customer relationships and delivering excellent customer service.
 Recognized various new businesses opening & arranging promotional programs to get commercial business and
attain set goals.
 Assessed market, current trends in market, finding competitors, also giving suggestions for product improvement.
 Maintained detailed records of all contacts
 Provided training for promotion activity and making planning.
 Carried out effective research & intelligence into competitor products & other trends.
 Approached with ideas to improve customer relationships.
 Scheduled projects and marketing activities systematically in line with business priorities.
 Maintained up to date knowledge of competitor activity, products and services.
 Responded to product related questions arising from customers.
Key Deliverables:
Feb’12 to May’13 || Nandi Foundation || Operation Manager
 Supervised in the production of meals and maintained the quality & hygienic.

2.  Coordinated with school, children, teachers, BEO office, etc.
 Maintained bill, stock, solving problems arising from various schools.
 Handled responsibility of passing the payment of government such as ITR Returns, etc.
 Ensured that service delivery takes place based on the Service level agreements.
 Maintained record of critical or major incidents and sharing RCA (Root Cause Analysis) with authorities.
 Ensured that service standards committed to the client are meeting.
 Identified all the complaints and issues to prepare action plan for all complaints received.
 Performed weekly review meeting with team and identifying opening to take corrective action
 Supervised project scope and deliverables including application of change management processes.
 Estimated and planning resource supplies, analyzing task dependencies and tracking project progress.
 Provided timely and appropriate generation and distribution of project reports and information.
Highlight:
Mar’04 to Mar’05 || Cadbury India Limited || Sales Executive
 Achieved first position in Talent Hunt at Cadbury India Ltd.
 Accomplished highest scores in 2nd and 3rd Quarter continuous at Cadbury India Ltd. in year 2003.
PROJECT
Project‐1
Title : Customer and Retailer satisfaction on Airtel (Prepaid)
Description : To study about the factor whichinfluence thecustomer and consumer for using and
switching the network service provider by convincing them throughthe strategyof Airtel.
Duration : 45 Days.
Position : Trainee
Team Size : 20
Project‐2
Title : Analyze the brand preference of Cadbury Chocolates.
Description : How to overcome the challenge for the Retailer's in Rural as well as in Urban Market.
Duration : 45 Days.
Position : Trainee
Team Size : 35
ACADEMIC
2007: MBA in Marketing from V.N.S Institute of Management.
2000: BBA in Business Management from Chitransh A.D College, Bhopal.
1997: 12th (Commerce) from Vikram Higher Secondary School.
1995: 10th from Vikram Higher Secondary School.
PERSONAL DETAILS
Valid Indian Driving License:MP04N-2008-0303683
References Available On Request
Feb’08 to Mar’11 || Alpha Food Corporation || Area Sales Executive
Apr’11 to Sep’11 || P & G || Camping Manager