How product concept and the product design specifications are important in the product development process

1. SUBJECT:
Product Design & Development (PDD)
ASSIGNMENT ON:
Product Development Process & Product Design Process
SUBMITTED TO:
Sir Kamleshwer Lohana
SUBMITTED BY:
Varda Shaikh _____18S-MBA-BS19

2. 1. How product concept and the product design specifications are
important in the product development process?
Product concept and product design specifications, both are initial stages in the product
development process. First to understand the definitions and basic purpose of these two:
Product concept is the understanding of the dynamics of the product in order to showcase
the best qualities and maximum features of the product.
o Importance & justification: As product concept is a detailed description of an idea,
which the firm going to propose and they have to describe the product from the
perspective of the customer, either they will accept it or not. This stage is time
consuming as the idea is developing and can be change according to the situation.
Marketers spend a lot of time and research in this stage in order to target their
attended audience.
Product design specification is a statement of how a design is made, what it is intended to
do, and how far it complies with the requirements.
o Importance & justification: product design specification is usually a design document
that describes all data, architectural, interface and component-level design in order to
make a product. A product design specification provides explicit information about
the requirements for a product and how the product is to be put together. It provides
critical defining information about a product and can include identification of the
manufacturer; a list of rules, bans and standards that apply to the item.
2. How do you see the evolution of the product description in the product
design process?
Product design process: the set of strategic and tactical activities, from idea generation to
commercialization, used to create a product design. In a systematic approach, product
designers conceptualize and evaluate ideas, turning them into tangible inventions and
products.
Product description: is the marketing copy that explains what a product is and why it's
worth purchasing. The purpose of a product description is to supply customers with details
around the features and benefits of the product so they're compelled to buy.
Evolution of product description: Product descriptions can make or break a sale. Choosing
the right set of words can compel the customers to make a purchase. As the online
purchasing is becoming a trend so the product description is becoming more critical and is
evaluating from time to time. Now customers attract to the fun part, where they find anything
that catches their attention. When writing the description, firms are now including fun
product slang that purchasers appreciate. And as no one has enough time to read a long
paragraph so the firms are now shifting their focus on the brief description. Including
valuable product care information, makes the firm more authentic in the eyes of customers.