2. • IPC (International Publishing Company) – IPC is one the UK’s leading consumer
magazine and digital publishers, with a larger market and selling 350 millions
copies each year. They own 4 music magazine which are NME, Uncut,
Mousebreaker and Nut.

3. • Bauer – Bauer media group is a larger German publishing company based in
Hamburg. Music magazine this institution publishes are: Q, MOJO and Kerrang

4. • Since my magazine is in the genre of Alternative Rock, the ideal institution that
would distribute my magazine would be Bauer. This is because they not only
publish the magazines that I have been following and looking at for conventions
(Q, Kerrang, MOJO) but also being a large media publishing group they have rock
radio stations called “Plant Rock” and “97.4 RockFm with can be associated with
my genre of music. My target audience is also based around 16 – 25 year olds
mainly females, and since Bauer also publish magazines like Heat, Grazia and
More! my target audiences would be buy those magazines too, and so the
distribution of my magazine would be along with those magazines too.
• my magazine would also be found in supermarket stores e.g. Asda, Tesco’s,
Sainsbury’s but also in newsagents, and rock associated shops such as Time Bomb
located in Croydon.