1. Typefaces
The artists name is immediately highlighted due to the bold
text used her (Devil Breeze). We tried to use a close
typography to that of the original band. We felt otherwise it
would lose its identity. We wanted the artist name to be large
and take precedence over the album which also includes the
name in a much smaller size. Generally indie rock group use
two fonts to distinguish the two information that are
displayed. I feel that we have met this convention as we used
two fonts, a one suggested by me ‘Devil breeze’ from dafont
and ‘Adam CG Pro’ that was used for track list and also in the
information for ad underneath the name of band. This
therefore enhanced our plain background with a colour
contrast of black and white, especially highlighting the line
‘INCLUDING THE NEW SONG’ “DEMONS” with orange colour
we wanted to emphases this as it’s the song from our music
video.
SMOKE+MIRROS album advert influenced us in creating our
advert we used the two colour contrasts. They have also used
this in their advert.
Mise-en-scene
An extremely important aspect of our album cover is how we
used the location as a strong focus to signify the genre. We
have therefore conformed to the codes and convention indie
rock. Furthermore, from our audience profile we found that
our core audience were between the ages of 15-24 we
expected the majority to be students, but many of them being
a fashion enthusiast and trendy. Therefore we wanted to
apply this, had our protagonist wear a black Hollister t-shirt
and a check shirt.
The 1975 continue with their consistent and used the
rectangle outline in the album cover to promote their album.
This was a common theme in their album, digipak and music
video creating a synergy and it also works as another way of
identifying the band from audience perspective. It has also
occurred to me how extremely detached and perhaps
emotionless they seem in terms of their visual artwork and
how they don’t seem to care too much about fancy advertise
to attract audience. They also remain faceless in both the
digipak and ad.
As we were required to create an advert for the artist, I
looked at magazine adverts for indie rock group. I
immediately recognised a reoccurring theme as they all had
featuressuchas the artist and albumname,rating and logo, a
possiblyrelease date.Inouradvert,we decidedtocarrythese
featuresalong;we didn’t particularly want to the actual date
instead used ‘available on iTunes’ making it more instant
rather than waiting game. Although having a set date has its
advantages in terms of creating a buzz around which is
important, however we felt that the artist itself is well
established and has a large fan base already. We have also
challengedthe typical convention associated with indie rock
by deliberately placing a link to the artist website.
In the inside panels we wanted to utilise the genre,
from all the pictures, its clear what type of style of
musicit is.The use of ‘rule of thirds’ and protagonist
facingaway fromthe audience isevidentthroughout,
making the focal point. Although the setting is
slightly of track of the genre, we wanted to create a
binary opposite of the characters struggle.
