The document analyzes the cover art, booklet, and music videos for a pop album in order to identify elements of synergy across the different promotional materials and attract target audiences. Key points of synergy include the use of the artist's image, black and white color schemes, religious symbols, and themes of romance shown through flowers. Characteristics like revealing costumes and seductive poses are used to attract male viewers, while pink colors and flowers appeal more to female audiences. Overall, a high level of synergy in visual elements and themes is maintained across all of the album's promotional materials.

1. Artist’s name repeated
Face is hidden – could be
throughout – to show
seen as a ‘monster’ therefore connection to the music
linking with the title of the
album
Black and White colour
scheme – goes against
usual pop album
connotations of bright
colours
Dark colours
–
connotations
of the
monsters in
the dark
Title of
album repeated
Images of artist –
connects the artist to
the music
Model covering
face – hiding
from the
‘monster’?
Booklet –
Cross logo/symbol
key feature
used throughout –
synergy through
products. Religious
imagery?

2. There is synergy
through the digipack
and music videos
from the album. Here
you can see crosses
and religious imagery.
Another example of
synergy is the use of
black and white in
this video, the same
colour scheme as the
digipack

3. Flowers – associated with
being ‘girly’, also linked to
romance. This attracts a
female audience.
Costume is
revealing – attracts
the male audience
Artist is
posed
seductively –
attracts the
audience
especially
males.
Font on cover is
smaller for the
artist’s name – This
suggests the album
is more important
than the artist.
The main focus is the
artist – this helps to
build artist identity.
Strong red colour
scheme throughout
the product –
suggests passion
and romance. Also
very bright – fits
with the
connotations of
pop albums. Stands
out, fitting for an
album entitled
‘Loud’.
Close up of artist –
shows her
importance, attracts
existing fans.

4. Close up of artist – giving identity to the
music and showing synergy between the
digipak and music video as they both
feature these shots.
Flowers – synergy between the
digipack images and music
video – attracts the female
audience
There is synergy between the
digipak and the music video
with the use of a red colour
scheme and flowers as
props/elements of the set.
The artist is
featured wearing
clothes which
show a lot of skin
– this attracts the
male audience as
it did on the
digipak.

5. Lots of images of the artist –
helps to build her identity
within the industry and make
her easy to recognise
Direct mode
of address –
connects the
artist to the
audience
and grabs
attention.
Close up of artist –
shows importance
and attracts existing
fans.
The use of bright coloured food
patterns suggests fun and adds a
sense of immaturity to the digipak
Pink colour
scheme – attracts
a female audience
as this is a colour
more likely to
appeal to them
Images of artist
wearing very
little clothing –
this will attract
a male
audience as we
are viewing the
product
through the
male gaze.

6. The music video uses the
brightly coloured
food/sweets theme as
the digipak does –
another example of
synergy
Cloud location shows
synergy between the
digipak cover and the
music video
The naked imagery seen in
the video is also shown on
the cover of the digipak.
The whole feel of this music
video is similar to that of the
digipak – fun and with a
sense of immaturity. This
shows synergy between the
two.