This document summarizes an analysis of the automobile two-wheeler sector conducted by Therefore Consultancy and Services Pvt. Ltd. from August 1-31, 2014. It provides data on the number of alerts, mentions, news articles, blogs, videos, and websites detected from monitoring 5 major brands in the sector. Charts show the distribution of alerts and mentions across sources and brands over time. Keywords, management mentions, parent companies, and products are also analyzed and compared between brands. The report introduces BuzzAngles as a tool that monitors, captures, and analyzes digital media to provide analytics and insights about brands in order to help companies better understand their standing, design communication strategies, and respond effectively.

1. Therefore Consultancy and Services Pvt. Ltd.
BuzzAngles: Automobile 2 Wheeler Sector
A Special Study By:
1st to 31st Aug’2014

2. Auto Mobile Client Report Snap Shot
Alert Count: 449
Mention Count: 6293
News Alert Count: 158
Blog Alert Count: 1
Web Alert Count: 283
Video Alert Count: 7
1
158
7
283
1
10
100
1000
Blogs Alert
News Alert
Videos
Web Alert
Client Alerts
21%
79%
Alerts
Client
Competitors
19%
81%
Mentions
Client
Competitors

3. Category Wise Alerts
Competitor 1 580 28%
Competitor 2 373 18%
Client 449 21%
Competitor 3 322 15%
Competitor 4 366 18%
Cumulative Alerts
0
10
20
30
40
50
60
Daily Alert Trend
Competitor 1
Competitor 2
Client
Competitor 3
Competitor 4
0
50
100
150
200
250
300
Week 1
Week 2
Week 3
Week 4
Weekly Alert
Competitor 1
Competitor 2
Client
Competitor 3
Competitor 4

4. Category Wise Mention
Competitor 1 7785 23%
Competitor 2 6814 21%
Client 6293 19%
Competitor 3 5808 17%
Competitor 4 6618 20%
Cumulative Mentions
0
200
400
600
800
1000
1200
Daily Alert Trend
Competitor 1
Competitor 2
Client
Competitor 3
Competitor 4
0
500
1000
1500
2000
2500
3000
3500
4000
Week 1
Week 2
Week 3
Week 4
Weekly Mentions
Competitor 1
Competitor 2
Client
Competitor 3
Competitor 4

5. Shared To Exclusive Content Across All Brands
Exclusive 573 27%
Shared 1535 73%
All Brands

6. Brand Wise Shared To Exclusive
Exclusive 131 22%
Shared 452 78%
Competitor 1
Exclusive 82 22%
Shared 292 78%
Competitor 2
Exclusive 179 39%
Shared 275 61%
Client
Exclusive 71 22%
Shared 258 78%
Competitor 3
Exclusive 110 30%
Shared 258 70%
Competitor 4

7. Top 10 Keywords
0
1000
2000
3000
4000
5000
6000
7000
Competitor 1
Client
Competitor 2
Competitor 3
Competitor 2 product
Competitor 2 product
Competitor 1 product
Competitor 1 parent company
Competitor 3 product
Competitor 2 product
Mention Count

8. Weekly Mentions Across Type
0
2000
4000
6000
8000
10000
12000
Week 1
Week 2
Week 3
Week 4
Mention Count
Brand
0
10
20
30
40
50
60
Week 1
Week 2
Week 3
Week 4
Mention Count
Management
0
500
1000
1500
2000
2500
3000
Week 1
Week 2
Week 3
Week 4
Mention Count
Motorcycle
0
200
400
600
800
1000
1200
Week 1
Week 2
Week 3
Week 4
Mention Count
Parent company
0
50
100
150
200
250
Week 1
Week 2
Week 3
Week 4
Mention Count
Scooter
0
50
100
150
Week 1
Week 2
Week 3
Week 4
Mention Count
Abbreviation

9. Weekly Brand Wise Mention
0
500
1000
1500
2000
2500
3000
3500
4000
Week 1
Week 2
Week 3
Week 4
Mention Count
Competitor 1
Competitor 2
Client
Competitor 3
Competitor 4

10. Management Mention Count Across Brand
66
9
6
6
2
0
10
20
30
40
50
60
70
Client CXO
Competitor 1 CXO
Client CXO 2
Competitor 3 CXO
Competitor 3 CXO
Mention Count

11. Parent Company Mention Count Across Brand
1606
324
110
102
63
0
200
400
600
800
1000
1200
1400
1600
1800
Competitor1 parent company
Competitor4 parent company
Client Parent company
Competitor3 parent company
Competitor2 parent company
Mention Count

12. Product Mention Count Across Brand
198
125
72
19
16
10
6
0
50
100
150
200
250
Competitor 3 product
Competitor 2 product
Client product 1
Client product 2
Client product 3
Client product 4
Competitor 4 product
Mention Count

13. Group Type Wise Mention Across All Brands
255 1%
25224 76%
89 0%
5099 15%
2205 7%
446 1%
Abbreviation
Brand
Management
Motorcycle
Parent company
Scooter

14. 5871
123
117
110
72
1
10
100
1000
10000
Brand
Motorcycle
Scooter
Parent company
Management
Client
Brand
Motorcycle
Scooter
Parent company
Management
Brand Wise Group Type
3724
2357
324
204
9
1
10
100
1000
10000
Competitor 4
5534
164
102
8
1
10
100
1000
10000
Competitor 3
192
6442
117
63
1
10
100
1000
10000
Competitor 2
5020
1606
971
125
63
1
10
100
1000
10000
Competitor 1

15. BFA Status
30 55%
25 45%
Client
Beneficial
Factual
0
1
2
3
4
5
Daily Alert Trend
Beneficial
Factual

16. BUZZANGLES
Measure What Matters…

17. Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

18. •Understand where you stand with a 3600 approach
•Act wisely
•Design your communication strategies
•Capture what’s important and relevant
•Listen to the Digital space
•Understand what is said
Monitor
Capture
Analyze
Respond

19. Know what is been spoken about your brand in the Digital PR as well as Social space
Understand how is your brand represents
Who is speaking and when
Which are the sources who speak about your brand the most
Understand the cognitive intelligence behind every communication
Understand the dynamics of the sector and the socioeconomics of the system you are in
Know your competitor better and the perception they creates, understand what they are communication and how are they perceived
Have a relativistic understanding between your brand your competitor and other factors related to your business
Business Benefits with BuzzAngles

20. You Plan Therefore You Succeed

21. Thank You