Cognitive-Applying knowledge Cognitive is about mapping the advertising space in print medium Find trends across sectors,across clients, How they advertise? Where they Advertise?

1. Ad Trends For TOI-Bangalore
18th to 24th July 2014

2. Ad Trend
21%
12%
9%
9%7%
7%
6%
20%
5%
5%
Ad Trend-18th July
REAL ESTATE AUTOMOBILES
ONLINE SHOPPING WEB TEXTILES/HOUSEHOLD PRODUCTS
EDUCATION SERVICES
DURABLES OTHERS
M-COMMERCE COMPUTERS,TELECOM PRODUCTS
18th July’14 Bangalore TOI Edition | Source TC&S
3%
8%
19%
30%
40%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
20%
22%27%
3%
7%
8% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

3. Ad Trend
17%
14%
9%
8%
8%
6%
6%
6%
5%
22%
Ad Trend-19th July
REAL ESTATE TEXTILES/HOUSEHOLD PRODUCTS
AUTOMOBILES PERSONAL ACCESSORIES
ONLINE SHOPPING WEB SERVICES
HOUSEHOLD PRODUCTS TELECOM PRODUCTS
DURABLES OTHERS
19th July’14 Bangalore TOI Edition | Source TC&S
2%
15%
19% 18%
46%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
13%
17%
2%
4%
8%
15%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

4. Ad Trend
18%
11%
10%
7%
7%
30%
4%
4%
4%
4%
Ad Trend-20th July
REAL ESTATE ONLINE SHOPPING WEB SERVICES
AUTOMOBILES TEXTILES OTHERS
M-COMMERCE PERSONAL ACCESSORIES HOUSEHOLD PRODUCTS
HAIR CARE
20th July’14 Bangalore TOI Edition | Source TC&S
4% 8% 13% 17%
58%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
13%
20%
7%
4%
10%
8%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

5. Ad Trend
23%
21%
16%
9%
5%
5%
4%
4%
2% 11%
Ad Trend-21st July
EDUCATION AUTOMOBILES
ONLINE SHOPPING WEB BANKING/FINANCE/INVESTMENT
PERSONAL HEALTHCARE MEDIA
SERVICES M-COMMERCE
TEXTILES OTHERS
21st July’14 Bangalore TOI Edition | Source TC&S
5% 7%
18%
36% 34%
0%
10%
20%
30%
40%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
23%
13%
36%
2%
11%
7%
9%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

6. Ad Trend
30%
18%
12%
10%
6%
6%
4%
10%
2% 2%
Ad Trend-22nd July
PERSONAL ACCESSORIES ONLINE SHOPPING WEB
AUTOMOBILES SERVICES
M-COMMERCE BANKING/FINANCE/INVESTMENT
EDUCATION OTHERS
PERSONAL CARE FOOD & BEVERAGES
22nd July’14 Bangalore TOI Edition | Source TC&S
2%
10%
20%
42%
26%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
22%
4%
44%
8%
4%
10%
4%
4%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

7. Ad Trend
19%
14%
25%
8%
8%
5%
5%
5%
5%
5%
3%
Ad Trend-23rd July
ONLINE SHOPPING WEB AUTOMOBILES
OTHERS EDUCATION
SERVICES DURABLES
PERSONAL ACCESSORIES PERSONAL HEALTHCARE
TELECOM PRODUCTS TEXTILE & CLOTHING
BUILDING,INDUSTRIES, LAND MATERIALS/EQUIPMENT
23rd July’14 Bangalore TOI Edition | Source TC&S
6% 6%
11%
34%
42%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
19%
18%
35%
2%
2%
3%
6%
2%
5%
8%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA TOP CENTRE
TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

8. Ad Trend
26%
14%
14%
9%
7%
12%
5%
5%
5%
5%
Ad Trend-24th July
ONLINE SHOPPING WEB SERVICES AUTOMOBILES
PERSONAL HEALTHCARE EDUCATION OTHERS
PERSONAL ACCESSORIES TELECOM PRODUCTS HAIR CARE
M-COMMERCE
24th July’14 Bangalore TOI Edition | Source TC&S
6% 6%
11%
34%
42%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
16%
35%
5%
12%
7%
5%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE RIGHT NA
TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

9. Weekly Ad Trend
14%
12%
11%
8%
7%
7%
7%
4%
4%
4%
23%
18th to 24th July
ONLINE SHOPPING WEB AUTOMOBILES REAL ESTATE
SERVICES PERSONAL ACCESSORIES EDUCATION
TEXTILE & CLOTHING M-COMMERCE DURABLES
TELECOM PRODUCTS OTHERS
18th to 24th July Bangalore TOI Edition | Source TC&S
4%
10%
16%
29%
42%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
14%
28%
3%
2%
8%
10%
1%
5%
8%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA TOP CENTRE
TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

10. Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
Day wise Trend
11%
5%
11%
14%
8%
14% 14%
8%
5%
11%
0%
5%
10%
15%
20%
6 7 8 12 19 20 22 23 29 32
Page No’s
Top 10 Page no’s
35%
65%
Page Type
LHP
RHP
9%
39%
33%
5% 3% 5% 6%
0%
10%
20%
30%
40%
50%
BOTTOM BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
LEFT
CENTRE
RIGHT
TOP RIGHT
Ad Position
18th to 24th July Bangalore TOI Edition | Source TC&S
1st
Rank

11. Ad Trend For Automobiles Sector
0%
5%
10%
15%
20%
Day wise Trend
15%
20%
12%
10%
12%
10%
7%
5% 5% 5%
0%
5%
10%
15%
20%
3 5 7 9 12 14 21 29 32 1&2
Page No’s
Top 10 Page no’s
29%
5%
22%
2%
16%
12%
3%
10%
0%
5%
10%
15%
20%
25%
30%
35%
BOTTOM BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
RIGHT
NA TOP LEFT TOP RIGHT
Ad Position
5%
59%
36%
Page Type
GATEFOLD
LHP
RHP
18th to 24th July Bangalore TOI Edition | Source TC&S
2nd
Rank

12. Ad Trend For Real Estate Sector
5%
12%
9%
5%
26%
7% 7%
5% 5%
21%
0%
5%
10%
15%
20%
25%
30%
2 4 7 9 11 13 21 26 49 51
Page No’s
Top 10 Page no’s
28%
13% 15%
2% 2%
8%
23%
2% 4% 4%
0%
5%
10%
15%
20%
25%
30% Ad Position
74%
26%
Page Type
LHP
RHP
0%
10%
20%
30%
40%
50%
Day wise Trend
18th to 24th July Bangalore TOI Edition | Source TC&S
3rd
Rank

13. Ad Trend For Services Sector
13%
9% 9%
13%
17%
9% 9%
4%
9% 9%
0%
5%
10%
15%
20%
1 4 5 7 11 13 17 24 32 44
Page No’s
Top 10 Page no’s
21% 17%
63%
4% 8%
17%
4%
13% 13%
0%
20%
40%
60%
80%
BOTTOMBOTTOM
LEFT
BOTTOM
RIGHT
CENTRE
LEFT
CENTRE
RIGHT
NA TOP
CENTRE
TOP LEFT TOP
RIGHT
Ad Position
55%
45%
Page Type
LHP
RHP
0%
5%
10%
15%
20%
Day wise Trend
18th to 24th July Bangalore TOI Edition | Source TC&S
4th
Rank

14. Ad Trend For Personal Accessories Sector
5%
10%
15%
20%
25%
30%
35%
40%
45%
Day wise Trend
17%
8% 8%
17%
8%
13%
8%
4% 4%
13%
0%
5%
10%
15%
20%
3 16 19 21 24 25 26 29 34 36
Page No’s
Top 10 Page no’s
22%
3%
22%
14%
3%
8%
14%
3%
6% 6%
0%
5%
10%
15%
20%
25% Ad Position 3%
56%
42%
Page Type
GATEFOLD
LHP
RHP
18th to 24th July Bangalore TOI Edition | Source TC&S
5th
Rank

15. Ad Size For Top 5 Sectors
18th to 24th July Bangalore TOI Edition | Source TC&S
4% 3% 4%
11%
16%
27%
6%
30%
3%
14%
20%
4%
11%
19%
29%
6%
42%
48%
74%
41% 44% 43%
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
AUTOMOBILES ONLINE SHOPPING
WEB
PERSONAL
ACCESSORIES
REAL ESTATE SERVICES
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER

16. Top 10 Page Genre For Auto Mobiles & Online
Shopping Web Sectors
0%
5%
10%
15%
20%
25%
30%
Automobiles
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
18th to 24th July Bangalore TOI Edition | Source TC&S

17. Top 10 Page Genre For Personal Accessories & Real
Estate Sectors
0%
5%
10%
15%
20%
25%
30%
Personal Accessories
0%
5%
10%
15%
20%
25%
30%
Real Estate
18th to 24th July Bangalore TOI Edition | Source TC&S

18. Top 10 Page Genre For Services Sector
0%
5%
10%
15%
20%
25%
30%
35%
Services
18th to 24th July Bangalore TOI Edition | Source TC&S

19. Get more updates
To know more please call
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com

20. About Therefore Solutions
 Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
 Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
 Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

21. Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com

22. Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com

23. You Plan Therefore You Succeed

24. Thank You

25. Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is
strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit
or redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of
its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of
an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date
appearing in the material and may be subject to change from time to time without prior notice.
Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any
sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this
report or its contents.