Cognitive-Applying knowledge Cognitive is about mapping the advertising space in print medium Find trends across sectors,across clients, How they advertise? Where they Advertise?

1. Ad Trends For Bangalore-TOI
1st to 30th Sept’14

2. Overall Trend
53
5%
1st to 30th Sept’14 Bangalore | Source TC&S
42%
24%
Ad Size
18%
13%
3%
50%
40%
30%
20%
10%
0%
SMALL QUARTER PAGE HALF PAGE FULL PAGE BANNER
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
215
18%
107
9%
105
9%
94
8%
79
7%
75
6%
74
6%
70
6%
63
5%
242
21%
REAL ESTATE SERVICES
AUTOMOBILE PERSONAL ACCESSORIES
E-COMMERCE SITES TEXTILES
DURABLES BANKING/FINANCE/INVESTMENT
HOUSEHOLD PRODUCTS M-COMMERCE
OTEHRS
26%
15%
13%
10% 9%
8%
6% 5%
4% 3%
2%
30%
25%
20%
15%
10%
5%
0%
Ad Position

3. Day Wise Trend
100
80
60
40
20
0
1-Sep 3-Sep 5-Sep 7-Sep 9-Sep 11-Sep 13-Sep 15-Sep 17-Sep 20-Sep 22-Sep 24-Sep 26-Sep 28-Sep 30-Sep
302
240
145 135 127 126
102
350
300
250
200
150
100
50
0
FRIDAY SATURDAY MONDAY SUNDAY WEDNESDAY TUESDAY THURSDAY
1st to 30th Sept’14 Bangalore | Source TC&S

4. Ad Trend For Real Estate
50
45
40
35
30
25
20
15
10
5
0
Day wise Trend
16 16
Top 10 Page no’s
14 13 12 11 10 10
8 8
25
20
15
10
5
0
50 59 53 55 11 13 9 4 7 15
Page No’s
1
0%
75
35%
139
65%
Page Type
FRONT & BACK
LHP
RHP
24%
19% 18%
11%
8%
7% 6% 4%
1% 1% 1%
25%
20%
15%
10%
5%
0%
Ad Position
NA=Not Applicable
As it’s a full page ad
1st
Rank
1st to 30th Sept’14 Bangalore | Source TC&S

5. 2nd Ad Trend For Services
Rank
20
15
10
5
0
Day wise Trend
Top 10 Page no’s
4
4%
26
24%
77
72%
Page Type
FRONT & BACK
LHP
RHP
27%
13% 12%
9%
7% 7% 7% 7%
5% 4%
1%
30%
25%
20%
15%
10%
5%
0%
Ad Position
14
11 11
8
5 4 4 4 4 3
20
18
16
14
12
10
2 4 6 8
0
7 3 5 9 41 31 6 4 27 21
Page No’s
1st to 30th Sept’14 Bangalore | Source TC&S
NA=Not Applicable
As it’s a full page ad

6. 3rd Ad Trend For Automobiles
Rank
20
15
10
5
0
Day wise Trend
Top 10 Page no’s
5
5%
46
44%
54
51%
Page Type
FRONT & BACK
LHP
RHP
14
11 11
8
5 4 4 4 4 3
20
18
16
14
12
10
2 4 6 8
0
7 3 5 9 41 31 6 4 27 21
Page No’s
29%
24%
11% 10% 10%
5% 5% 4%
2% 1%
30%
25%
20%
15%
10%
5%
0%
Ad Position
NA=Not Applicable
As it’s a full page ad
1st to 30th Sept’14 Bangalore | Source TC&S

7. 4th Ad Trend For Personal Accessories
Rank
10
5
0
Day wise Trend
Top 10 Page no’s
1
1%
31
33%
62
66%
Page Type
FRONT & BACK
LHP
RHP
8
6
5 5 5 5
4 4 4
3
14
12
10
8
6
4
2
0
31 23 3 29 25 1 30 21 27 38
Page No’s
37%
11% 10% 9% 9% 7% 6% 5% 3% 3%
40%
30%
20%
10%
0%
Ad Position
1st to 30th Sept’14 Bangalore | Source TC&S
NA=Not Applicable
As it’s a full page ad

8. 5th Ad Trend For E-commerce Sites
Rank
10
5
0
Day wise Trend
Top 10 Page no’s
10
13%
26
33%
43
54%
Page Type
FRONT & BACK
LHP
RHP
4 4 4
3 3 3 3 3 3 3
14
12
10
8
6
4
2
0
3 1&2 25 30 21 36 13 29 14 31
Page No’s
24% 23%
15%
11%
8%
5% 4% 4% 4%
1% 1%
30%
25%
20%
15%
10%
5%
0%
Ad Position
1st to 30th Sept’14 Bangalore | Source TC&S
NA=Not Applicable
As it’s a full page ad

9. Ad Size For Top 5 Sectors
250
200
150
100
50
0
5 4 3 2 1
REAL ESTATE SERVICES AUTOMOBILE PERSONAL
ACCESSORIES
E-COMMERCE
SITES
51
8 10 8 12
56
9
34
13 3
26
36
12
23
13
77
50 46
48
50
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER
1st to 30th Sept’14 Bangalore | Source TC&S

10. Top 10 Page Genre For Real Estate & Services
57
14 13 12
7 7 6 5 4 3
60
50
40
30
20
10
0
Real Estate
29
18
10
9
8
3 3 3 3 3
30
25
20
15
10
5
0
Services
1st to 30th Sept’14 Bangalore | Source TC&S

11. Top 10 Page Genre For Auto Mobiles & Personal
Accessories
23
19 19
17
9
5
4
2 2
1
25
20
15
10
5
0
Auto Mobiles
21
13
12
11
10
5
4
3 3
2
30
25
20
15
10
5
0
Personal Accessories
1st to 30th Sept’14 Bangalore | Source TC&S

12. Top 10 Page Genre For E-commerce
25
20
15
10
5
0
E-commerce Sites
1st to 30th Sept’14 Bangalore | Source TC&S

13. Get more updates
To know more please call
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com

14. About Therefore Solutions
 Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
 Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
 Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

15. Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com

16. Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com

17. You Plan Therefore You Succeed

18. Thank You

19. Disclaimer
Disclaimer: current study done for TOI,Economics Times,Mirror,Vijay Karnataka.
The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly
meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or
redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
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its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
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appearing in the material and may be subject to change from time to time without prior notice.
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