Ipl8 game of brands week 1&2
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The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear. In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge. BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
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Ipl8 game of brands week 1&2
- 1. IPL8 BUZZ – WEEK 1 & 2 #TheGameofBrands IPL8 Players Franchises Sponsors T20 League Celebrities Brands
- 2. 1st ever Indian sports league Has undergone many marketing and Brand building exercises Along with its 8 participating teams, IPL event on the whole has built its own Brand New Brands in the form of the teams have become household names. They were non-existent before. This has given birth to a business opportunity that all possible sectors are cashing in on From its unique IPL tune to various advertising campaigns every season, IPL has made its separate positioning in the minds of its Prosumers Its audience is spread all around the globe IPL the Brand Game
- 4. 51% 24% 8% 7% 3% 3% 2% 1% 1% 0.3% 0.2% 0.1% 0.1% 0.0% 0% 10% 20% 30% 40% 50% 60% Players have received the highest buzz with difference of around 50% with Franchise at the second place The King Size Buzz Period : 1st to 15th April Source : TC&S
- 5. Top 10 Keywords Buzz 13% 12% 11% 10% 10% 10% 9% 9% 9% 8% 0% 2% 4% 6% 8% 10% 12% 14% IPL 2015 Mumbai Indians CSK Yuvraj Singh KKR Suresh Raina Rohit Sharma Chennai Super Kings Pepsi Kolkata Knight Riders Period : 1st to 15th April Source : TC&S
- 6. The Key Players Sports Personalities top the list with more than 50% buzz followed by Franchises Franchise Brand Sports Personalities Celebrities Sponsor Brand Negative News 24% 51% 2% 7% 20% Period : 1st to 15th April Source : TC&S
- 7. Franchise Wise Count 15% 13% 13% 13% 13% 8% 8% 8% 0% 2% 4% 6% 8% 10% 12% 14% 16% Mumbai Indians Chennai Super Kings Kolkata Knight Riders Royal Challengers Bangalore Delhi Daredevils Rajasthan Royals Sunrisers Hyderabad Kings XI Punjab Period : 1st to 15th April Source : TC&S Mumbai Indians tops the list of Franchise buzz. Brand IPL too creates a Buzz
- 8. Top 10 Sponsor Brands 29% 11% 6% 5% 4% 4% 3% 3% 3% 2% 0% 5% 10% 15% 20% 25% 30% Pepsi Air India Gulf Jet Airways Huawei The Telegraph Etihad Airways HTC Unicef Tata Motors Bolt Pepsi still tops the list among brands with Air India taking the 2nd position Period : 1st to 15th April Source : TC&S
- 9. List Of Other Brands Mentioned Other Source Amity University 2% Adidas 2% Royal Challenge 2% Aircel 2% Ekta 2% Tata Motors Prime 2% Sansui 2% Spicejet 2% Vodafone 2% Marriott 2% USPA 1% 92.7 Big FM 1% Other Source Matrix 1% Book My Show 1% Usha 1% Amazon.in 1% Frontline 1% Tata Consultancy Services 1% Daily Thanthi 1% Seiko 1% Videocon D2H 1% SAP 1% 7UP 1% Kingfisher 1% Period : 1st to 15th April Source : TC&S
- 10. Top 10 Sources 4% 3% 3% 3% 2% 2% 2% 2% 2% 2% 0% 1% 2% 3% 4% 5% Sports.Ndtv tops the list of source speaking about IPL and related topics Period : 1st to 15th April Source : TC&S
- 11. List Of Other Sources Mentioned Other Source in.newshub.org 2% oyecricket.com 2% cricketfresh.in 2% newindianexpress.com 2% crickto.com 2% india.com 2% ibtimes.co.in 1% wisdenindia.com 1% business-standard.com 1% oneindia.com 1% espncricinfo.com 1% sports.indiaeveryday.in 1% indiatoday.intoday.in 1% cricketmad.com 1% iplt20.com 1% firstpost.com 1% rediff.com 1% withfriendship.com 1% mid-day.com 1% deccanherald.com 1% Other Source deccanchronicle.com 1% m.newshunt.com 1% ww.itimes.com 1% starsports.com 1% iplseason8.in 1% townlogs.com 1% in.news.yahoo.com 1% indiatvnews.com 1% bharatpress.com 1% m.espncricinfo.com 1% economictimes.indiatimes.co m 1% newsr.in 1% asianage.com 1% ipl2015news.com 1% sportskeeda.com 1% in.finance.yahoo.com 1% ipllivestreaming2015.co.in 0.5% cricketisland.in 0.5% post.jagran.com 0.5% english.manoramaonline.com 0.5% Other Source hindustantimes.com 0.5% ipllivescore8.in 0.5% younews.in 0.4% india-super-league.com 0.4% news89.com 0.4% news.ournet.in 0.4% ptinews.com 0.4% ipllivestreaming2015.com 0.3% in.movies.yahoo.com 0.3% merinews.com 0.3% tamilsurabi.com 0.3% punemirror.in 0.3% news.webindia123.com 0.3% m.ibnlive.com 0.3% dnasyndication.com 0.3% oddipackd.com 0.3% indiantelevision.com 0.3% ipl-2015.co.in 0.3% newsnation.in 0.3% pardaphash.com 0.3% Period : 1st to 15th April Source : TC&S
- 12. List Of Other Sources Mentioned- 2 Other Source wwv.asianage.com 0.3% cricketwa.com 0.3% sportsguerilla.com 0.3% iplbuzz.in 0.3% iplt20cricket.cinemaprofile.co m 0.3% iplt202015.in 0.3% cricketsupport.com 0.3% zemtv.in 0.3% theshillongtimes.com 0.3% t20ipl.com 0.3% brunchnews.com 0.3% punjabupdate.com 0.3% newswala.com 0.2% facebook.com 0.2% aajkikhabar.com 0.2% bollywood.indiaeveryday.in 0.2% wavesmagazine.in 0.2% stepout2play.com 0.2% m.cricbuzz.com 0.2% cricketworldcup2015live.com 0.2% Other Source ybeside.com 0.2% soundbox.co.in 0.2% mumbaiindians.com 0.2% navbharattimes.indiatimes.co m 0.2% cricroom.com 0.2% financialexpress.com 0.2% tweetsnow.in 0.2% cricketnmore.com 0.2% uccricket.ucweb.com 0.2% ndtv.com 0.2% delhidaredevils.com 0.2% newsnow.in 0.2% 24dunia.com 0.2% mumbaimirror.com 0.2% karnataka.indiaeveryday.in 0.2% rajneeti.co.in 0.2% exchange4media.com 0.2% maulikbhatt.com 0.2% abplive.in 0.2% odishasamaya.com 0.2% Others 18.2%Period : 1st to 15th April Source : TC&S
- 13. Top 10 Players 5% 5% 4% 4% 3% 3% 3% 3% 3% 2% 0% 1% 2% 3% 4% 5% Yuvraj Singh Suresh Raina Rohit Sharma Mitchell Starc Virat Kohli Chris Gayle MS Dhoni Shakib Al Hasan James Faulkner AB De Villiers Yuvraj Singh & Suresh Raina top the list of most spoken about players with 5% each Period : 1st to 15th April Source : TC&S
- 14. List Of Other Players Mentioned Other Players Ajinkya Rahane 2% Mohammed Shami 2% Glenn Maxwell 2% Sunil Narine 2% Angelo Mathews 2% Imran Tahir 2% David Warner 2% Morne Morkel 2% Quinton De Kock 2% Steven Smith 2% Lasith Malinga 2% Trent Boult 1% Mitchell Johnson 1% Umesh Yadav 1% Shikhar Dhawan 1% Aaron Finch 1% Dale Steyn 1% Kane Williamson 1% Zaheer Khan 1% George Bailey 1% Other Players Mohit Sharma 1% Eoin Morgan 1% Virender Sehwag 1% Josh Hazlewood 1% Corey Anderson 1% Gautam Gambhir 1% Michael Hussey 1% Adam Milne 1% Tim Southee 1% Jadeja 1% Pragyan Ojha 1% Albie Morkel 1% David Miller 1% Matt Henry 1% Dinesh Karthik 1% Manoj Tiwary 1% Irfan Pathan 1% Piyush Chawla 1% Chris Lynn 1% Others 19% Period : 1st to 15th April Source : TC&S
- 15. Celebrities 30% 14% 12% 12% 8% 8% 8% 2% 2% 2% 2% 0% 4% 8% 12% 16% 20% 24% 28% 32% Shahrukh Khan Shilpa Shetty Mukesh Ambani Preity Zinta Raj Kundra Vijay Mallya Nita Ambani Kalanidhi Maran Gauri Khan Juhi Chawla Ness Wadia Shahrukh Khan tops the list of celebrities being the most spoken about celebrity with Shilpa Shetty at the 2nd place Period : 1st to 15th April Source : TC&S
- 16. Introducing BuzzAngles The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear. In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge. BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
- 17. BuzzAngles BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR Blogs Social Media The report will focus only on the Brands visibility, the way it is perceived in this Digital Space To know about BuzzAngle Platform Click Here
- 18. Get more updates Get to know more about IPL and other Brands in IPL +91-804538-20-20 www.thereforeindia.com info@thereforeindia.com
- 19. You Plan Therefore You Succeed
- 20. About Therefore Solutions Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience Our analytics are designed to help a business understand the efficiency of the marketing and communication plan In a nutshell, we provide an integrated platform in order to arrive at an informed decision
- 21. Brand IPL Indian Premier League (IPL) is one of the most awaited and talked about sports event of its kind It has made its global presence felt, by making it the most followed league after the English Premier League, in just six years IPL is the most watched cricket league in the world The cumulative reach of IPL has grown steadily from 101 mn in 2008 to 189 mn in 2014 IPL is where Talent Meets Opportunity It is a tournament where renowned international cricketers come together on one stage & budding Indian players are groomed under their guidance.
- 22. Brand Performance League The 1st season of IPL saw over 100 advertisers with over 150 Brands on air with the tournament on TV The number of advertisers has kept increasing ever since, including the various endorsements to the on ground advertising Advertisers look at IPL as a Strategic Marketing Initiative More and more Brands are willing to be associated with the league for various marketing initiatives like: impact, continuity, reach or frequency Every visible part of the IPL player’s attire is taken up by a Brand From being a principle team sponsor to some other associations, Brands are only adding to the cluttered competition. This association should be evaluated beyond the exposure it gets on ground
- 23. Brand Performance League Along with the cricketing league, a parallel league of Brands is competing for their presence felt. There is a need felt to study the performance of ones Brand in this league Thus the Branding exercise, involving huge budgets and heavy advertising, can be evaluated in terms of: Sponsorships and Investments Brand Exposure during IPL Brand Engagement with the TGs during IPL Brand ‘X’ and its competitors in the same event Association with the celebrities in IPL and its impact on the Brand
- 24. Thank You
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