Therefore creds & demo outputs

We Rationalize Media Campaigns

Presentation Flow
 About Therefore
 Complex Advertising Platforms & Measurement Tool
 Reality Check – Need of hour
 Challenge & Road block
 Solutions from Therefore Consultancy & Solutions Pvt. Ltd.
(TC&S)

About Therefore Solutions

About Therefore Solutions
 Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytical solution provider
 Our pioneering research and analytical methods help business measure
equity, perception and position a brand appropriately amongst its target
audience
 Our analytics are designed to help a business understand the efficiency of
the marketing & communication plan
 In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

Complex Advertising platforms & Measurement Tools

Complex Advertising Platforms & Measurement Tools
What shall be the best
plan for client brand “A”
to be delivered ???
Television
Social
Media
Radio
Internet
Print Mobile
Advertising
Ratings
………
…………
Impressions
Listenership
Readership

Reality Check – Need of Hour

Reality Check
Marketsare complex, customerthought process even moreso
Who is actually buying your
product?
Customer engagement is key
Slowdownimplies morethruston
customerinterestmanagement

Need of the hour
 Need to have a comprehensive understanding of the market dynamics
 Need an understanding of the Target Audience and their mindsets
 Efficacy of investments made for building the brand and sales
 Real time data to aid decision making across functions and levels…
Tough times require efficient measures …

Marketing Challenge & Road Block

Marketing Challenge & Road Block
 Understanding the efficiency of media investments is the biggest challenge
 Tracking every Rupee invested in different media vehicles
 Investing in media property to optimize ROI
 Establish a memorable and distinct brand identity
 Create a deep connection with the core target group
 Design compelling offerings that attract customers
 Make your product or service more visible and desirable
 Currently getting comprehensive analysis of the efficacy of a campaign is a
challenge
 Getting timely information about the progress of a campaign and path to purchase is a
challenge and has lots of restitution activities involved

Solutions from TC&S

Reporting Platform
 Customize `Consultancy
 Web Portal
 Mobile App
BuzzAngles
Social Media Listening P Mention Analytics
Neuromers
 Ethnography
 Lead Nurturing
Prosumer Matrix
 Ad efficacy management
 Promotional management
 Intelligent Response Management
Our Service Offerings..
Therefore Matrix
 Dynamic Landing Pages
 Keyword Call Tracking
 Click To Call

Prosumer Matrix
Ad Efficacy Management
Ad Efficacy Management is a system to understand precisely the performance
of the media vehicles and take corrective measures during the campaign by
investing only in those properties that drives traction, thus optimizing the
media investments
 Know who is calling and from where
 Track which Ads drive leads and which drive sales
 Capture lead information in real-time
 Turn marketing activities into a phone lead

Prosumer Matrix … contd.
Promotional Management -
Promotions are an integral part of any brand today as it helps short term
spike. Promotional Management is an end to end system which can be
leveraged to understand and engage with the target costumers
 Discounts, Promo Codes, etc. can be offered and tracked effectively
 Offers can be made keeping the top & bottom lines under control
 Each Promotion is tracked with lead to sales lifecycle mapping
 Get an understanding on when a customer is attracted to the brand and what
drives purchase

Prosumer Matrix … contd.
Intelligent Response Management -
Business does not grow by just generating more leads, but by converting
them into customers. Marketing is most effective when the brand is aligned
to the customer’s immediate needs. It definitely helps if the connect is at the
peak of customer interest
 Saves call center cost and more importantly the turnaround time
 Calls are forwarded intelligently based on geography, time, day part, agents or
schedules
 Create personalized greetings, get more close to your customer

Neuromers
Ethnography -
It is a process of customer understanding on the basis of the interaction they
have with a brand. It is a passive listening process where specially trained
listeners interpret patterns while the system converts them into valuable
information
 Helps understand a customer without asking questions
 Its done on live interactions, hence much more matured data
 Gives you the understanding of constrains within the organizations which may
also relate to cross functional areas including sales, HR, operations and more
 Helps understand the lead to sales cycle in an efficient way which regular
research may not deliver

Neuromers… contd.
Lead Nurturing -
Nurturing is all about “Perception Management”. The message that was
intended to deliver and the message perceived by the customer may be
diametrically opposite. Identifying this gap is crucial to close a deal
 Gathering relevant lead information
 Connecting at the right time with right information
 Gather insight using voice or non-voice systems
 Broadcast relevant information to prospects and customers

BuzzAngles
Social Media Listening -
Social media is a virtual world full of jargons and in most cases not completely
understood. It’s a seamless world where communication travels faster than
thoughts. While brands use various mediums, measurement of the impact is
a grey area. BuzzAngles focuses on measuring the effectiveness of these
digital communications through continuous feedback with detailed analytics
 Understand the cognitive sentiments behind every communication
 Take corrective measures and improve and enhance your communication
 Communicate in the language familiar with the TA

BuzzAngles..
Mention Analytics -
Brand Communicates, Media Broadcast and People Perceive. There is always
a possibility of a gap between what was communicated and what was
perceived. Besides tracking one’s category, competition is also crucial
 Understand the media coverage and tonality
 Mapping the brand in the competitive landscape
 Understand the Digital PR space in more detail and the trends of business
sector

Therefore Matrix
Therefore Matrix is a suite of products which in isolation or in combination
can enhance the marketing efficiency and increase the probability of sales
 Dynamic Landing Pages
 Keyword Call Tracking
 Click To Call

Reporting Platform
Reporting Platform -
Reporting and analytics are the core competency of Therefore. Technology is
used to deliver customized reports that can be visualized using web platform
and mobile apps keeping abreast with the required knowledge across
hierarchies in order to take informed decisions
 Customize Consultancy
 Web Portal
 Mobile App

Therefore Structure
Capture
- Track which Advertisement drives leads
- Map which Media property is driving sales
- Understand the sentiments and the cognitive behavior behind every call
- Measure specific details behind every call
Response
- Personalised greetings
- Route or forward call based on people, Location, Time, Day, or Schedule
- Instant call back and execution
- Understand specific details, call origin to destination activities
Indexing - Sorting and indexing leads based on Demographics, Psychographic, Neuro-Economics , Intent, and other related category
- Prospect based response via. SMS, Voice IVR,
- CRM or ERP integration
Nurturing
- Specialized response team for personalized information gathering
- Issues assessment
- IVR, Web or SMS based Questioners
- Feedbacks
Analytics
- On-Demand and live Dashboards
- Alerting Systems
- Daily, Weekly, Fortnightly, Monthly Reports
- Periodic Recommendations and Insights

Demo Outputs for Ad Tracking

Demo Outputs for Ad Tracking - 1
Study the effectiveness of medium

Gives better understanding for geographical
distribution of leads

Helps understand
creative and creative
mediums

In-depth study of creative

Demo Outputs for BuzzAngles

Dummy Outputs of Buzz Angles
Study your share of
coverage and compare
with the competition

Dummy Outputs of Buzz Angles- 2
Know which category is working for your BRAND
Brand v/s Competition
Spokesperson in media v/s Competition
Brand CXOs v/s Competition Projects v/s Competitor’s Projects

Dummy Outputs of Buzz Angles- 3
Know the Tid-bits about the
SOURCES talking about your
BRAND

Demo Outputs for Ethnography

Demo Outputs for Ethnography- 1
Study the effectiveness
of the media campaign

Understanding the Cost per
Lead

Know your prospects and your Brand from their
perspective

Get to evaluate your
agents on an unbiased
platform

For more details, please contact…
Therefore Consulting & Solutions Pvt. Ltd. – TC&S
Mumbai:
• Dr. Anar D Rupji +91 9819684463 anar@thereforeindia.com
• Mr. Jatinder Nayyar +91 9702732908 jatinder.n@thereforeindia.com
Bengalooru :
• Dayanidhi M +919762799092 dayanidhi.m@thereforeindia.com

Thank You

Therefore creds & demo outputs

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