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Your sub-title here
Vietnamese Mobile Network Satisfaction Survey
- Satisfaction comparison among 3 mobile carriers
Survey information
• Vietnamese Mobile Usage
• Conducted in March, 2015
• 1100 male / female above 16 years old
Executive Summary
• 68% use mobile communication service.
• Viettel 62%, MobiFone 22.5%, Vinaphone 13%
• Viettel has the s...
Do you use mobile data service for mobile phone or
tablet?
Yes, 68%
No ( Wi-Fi
connection is
good enough),
20%
No (I do no...
Which carrier do you use the most?
0.1%
0.4%
0.5%
1.9%
13.0%
22.5%
61.6%
0% 20% 40% 60% 80%
S-Fone
EVN Telecom
Gmobile
Vie...
Which communication company do you use the
most? (by area)
Viettel has the second to none popularity in other areas except...
Which is type of your payment?
90% of users prepay, and most of post-paid users are full-
time employment.
Pre-paid, 90%
P...
How much is your mobile phone bill per month?
0.0%
8.6%
26.4%
23.7%
16.2%
25.2%
2.3%
31.2%
47.3%
12.3%
3.5% 3.5%
0.8%
16.5...
How much data do you use for 3G connection per
month?
9.5%
5.1%
8.4%
16.3%
19.5%
20.2%
9.6% 11.2%
10.8%
9.2%
13.8%
11.6% 1...
How long do you talk on the mobile phone in a
week?
3.0%
10.6%
34.7%
23.3%
12.5%
16.0%
9.3%
18.9%
36.6%
21.1%
8.9%
5.4%5.8...
Satisfaction score* by each carrier
Viettel MobiFone Vinaphone
Area coverage 3.55 3.92 3.56
3G data quality** 3.16 3.42 2....
Satisfaction score by each carrier by area
Other areas Viettel
MobiFo
ne
Vinaph
one
Area 3.58 3.88 3.50
3G data 3.27 3.37 ...
What do you want carrier to improve?
44.6% 46.5% 46.6% 47.3%
69.7% 70.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80...
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and q...
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Mobile carrier satisfaction survey

-68% use mobile communication service.
-Viettel 62%, MobiFone 22.5%, Vinaphone 13%
-Viettel has the second to none popularity in other areas except Ho Chi Minh where the competition with MobiFone is tougher.
-90% of users prepay, and most of post-paid users are full-time employment.
-MobiFone had the highest satisfaction score in all categories. Viettel is stronger in all area except HCMC than in only HCMC.

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Mobile carrier satisfaction survey

  1. 1. Your sub-title here Vietnamese Mobile Network Satisfaction Survey - Satisfaction comparison among 3 mobile carriers
  2. 2. Survey information • Vietnamese Mobile Usage • Conducted in March, 2015 • 1100 male / female above 16 years old
  3. 3. Executive Summary • 68% use mobile communication service. • Viettel 62%, MobiFone 22.5%, Vinaphone 13% • Viettel has the second to none popularity in other areas except Ho Chi Minh where the competition with MobiFone is tougher. • 90% of users prepay, and most of post-paid users are full-time employment. • MobiFone had the highest satisfaction score in all categories. Viettel is stronger in all area except HCMC than in only HCMC.
  4. 4. Do you use mobile data service for mobile phone or tablet? Yes, 68% No ( Wi-Fi connection is good enough), 20% No (I do not own mobile device), 3% No (others), 9% 68% use mobile communication service.
  5. 5. Which carrier do you use the most? 0.1% 0.4% 0.5% 1.9% 13.0% 22.5% 61.6% 0% 20% 40% 60% 80% S-Fone EVN Telecom Gmobile Vietnamobile Vinaphone MobiFone Viettel Viettel 62%, MobiFone 22.5%, Vinaphone 13%
  6. 6. Which communication company do you use the most? (by area) Viettel has the second to none popularity in other areas except Ho Chi Minh where the competition with MobiFone is tougher. 2.9% 4.2% 2.5% 14.9% 11.4% 9.3% 15.9% 11.4% 41.2% 66.4% 72.9% 47.1% 0% 20% 40% 60% 80% Other areas Hanoi Ho Chi Minh Viettel MobiFone Vinaphone OtherCarriers
  7. 7. Which is type of your payment? 90% of users prepay, and most of post-paid users are full- time employment. Pre-paid, 90% Post-paid, 10%
  8. 8. How much is your mobile phone bill per month? 0.0% 8.6% 26.4% 23.7% 16.2% 25.2% 2.3% 31.2% 47.3% 12.3% 3.5% 3.5% 0.8% 16.5% 34.1% 19.7% 11.6% 17.3% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% Non-Students Students All 51.4% people use less than 100K VND / month
  9. 9. How much data do you use for 3G connection per month? 9.5% 5.1% 8.4% 16.3% 19.5% 20.2% 9.6% 11.2% 10.8% 9.2% 13.8% 11.6% 11.9% 17.3% 13.5% 11.9% 10.2% 6.6% 10.6% 15.0% 16.6% 18.7% 11.1% 11.2% 0.0% 5.0% 10.0% 15.0% 20.0% Non-Students Students All Those who use 600MB – 1GB are the most popular.
  10. 10. How long do you talk on the mobile phone in a week? 3.0% 10.6% 34.7% 23.3% 12.5% 16.0% 9.3% 18.9% 36.6% 21.1% 8.9% 5.4%5.8% 13.9% 35.0% 22.3% 11.0% 12.1% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% seldom talk on moibile 〜10min 10min〜1hour 1hour〜3hours 3hours〜6hours 6hours〜 Non-Students Students All Employers tend to call a bit more than students. Those who talks 10 min〜1 hr weekly are the most popular. *Including VoIP, like Viber
  11. 11. Satisfaction score* by each carrier Viettel MobiFone Vinaphone Area coverage 3.55 3.92 3.56 3G data quality** 3.16 3.42 2.80 Call quality** 3.72 3.82 3.62 * Based on the average calculation of 5 grade scoring (Sum of each level(1 - 5) × ratio(%) × 0.01) ** Excluding VoIP and users not using 3G data or call, and VoIP MobiFone had the highest score in all categories.
  12. 12. Satisfaction score by each carrier by area Other areas Viettel MobiFo ne Vinaph one Area 3.58 3.88 3.50 3G data 3.27 3.37 2.82 Call 3.78 3.81 3.63 Hanoi Viettel MobiFo ne Vinaph one Area 3.51 3.90 3.63 3G data 2.92 3.33 2.14 Call 3.65 4.00 3.75 HCMC Viettel MobiFo ne Vinaph one Area 3.51 3.95 3.74 3G data 2.94 3.49 3.00 Call 3.56 3.83 3.53
  13. 13. What do you want carrier to improve? 44.6% 46.5% 46.6% 47.3% 69.7% 70.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Provide better customer service Better area coverage Better quality of the call Provide more various service plan Better quality of data network Lower the pricing Pricing and data network quality improvements are what they want
  14. 14. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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