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3 ways to hack the purchase funnel@Skimlinks@7thingsmedia                     #PMINYC
Why are we talking about purchase funnels?
Is there really a funnel?                             3% 1%                  4%                                   0%      ...
What’s the last thing you bought?   How were you influenced?
43% of last click conversions were Search           Sample: Skimlinks publisher network   Source: Skimlinks data, Jul-Oct
Purchase intentForms                     Matures
The lines are blurring
Advertisers are missing the opportunity to create & rapidly                 cultivate purchase intent
3
Product/service discovery is evolvingDevicesSourcesGenerators                  +
Up to 95% of traffic from publisher content to merchants does NOT convert into a sale               Sample: Skimlinks publ...
Showcase offers and recommend other products
Come back!
Capture that sale
Source: Internet Retailer, Apr 2012
Use of   coupons on publisher websites increases          conversions on average by 12%                   Sample: Skimlink...
42% of consumers are more likely to try and purchasefrom a completely new brand after seeing an offer on                  ...
It’s not all about the coupon
Mobile visitors on publisher websites take 19% fewer clicks before arriving at merchant (and                  purchasing) ...
Seasonality and beyond
How do you react?
THANK YOU! Questions?
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
3 Ways To Hack The Purchase Funnel to Boost Sales
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3 Ways To Hack The Purchase Funnel to Boost Sales

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3 Ways To Hack The Purchase Funnel to Boost Sales

  1. 1. 3 ways to hack the purchase funnel@Skimlinks@7thingsmedia #PMINYC
  2. 2. Why are we talking about purchase funnels?
  3. 3. Is there really a funnel? 3% 1% 4% 0% 10% 4% 10% 0% DTU 36% 5% 11% Skimlinks 2% 6% 0% 40% SEO Other 42% 11% PPC Brand14% 13% Other Display Retargeting/Tactical 20% 6% Affiliate 18% 12% 32%
  4. 4. What’s the last thing you bought? How were you influenced?
  5. 5. 43% of last click conversions were Search Sample: Skimlinks publisher network Source: Skimlinks data, Jul-Oct
  6. 6. Purchase intentForms Matures
  7. 7. The lines are blurring
  8. 8. Advertisers are missing the opportunity to create & rapidly cultivate purchase intent
  9. 9. 3
  10. 10. Product/service discovery is evolvingDevicesSourcesGenerators +
  11. 11. Up to 95% of traffic from publisher content to merchants does NOT convert into a sale Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
  12. 12. Showcase offers and recommend other products
  13. 13. Come back!
  14. 14. Capture that sale
  15. 15. Source: Internet Retailer, Apr 2012
  16. 16. Use of coupons on publisher websites increases conversions on average by 12% Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
  17. 17. 42% of consumers are more likely to try and purchasefrom a completely new brand after seeing an offer on an affiliate site Source: Forrester, Linkshare Online consumer research, Dec 2011
  18. 18. It’s not all about the coupon
  19. 19. Mobile visitors on publisher websites take 19% fewer clicks before arriving at merchant (and purchasing) Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
  20. 20. Seasonality and beyond
  21. 21. How do you react?
  22. 22. THANK YOU! Questions?

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