BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making

1. Therefore Consultancy and Services Pvt. Ltd.
MOM BuzzAngles Report
24th to 30th Sept’14

2. Source TC&S
48
44
34
27
20 19
13
0
5
10
15
20
25
30
35
40
45
50
25-Sep 26-Sep 27-Sep 24-Sep 30-Sep 28-Sep 29-Sep
Day Wise Trend
48
44
34
27
20 19
13
0
10
20
30
40
50
60
Thu Fri Sat Wed Tue Sun Mon
Period: 24th Sept to 30th Sept

3. Keywords Response
Source TC&S
31
30
28 28
25
22
15
11
8
4
3
0
5
10
15
20
25
30
35
Mangalyaan MAVEN MOM Mars Orbiter
Mission
ISRO NASA Indian Space
Research
Organisation
martian orbit K Radhakrishnan Indian space
agency
SHAR
Source TC&SPeriod: 24th Sept to 30th Sept

4. Medium Response
The response rate is highest
from Web medium
Source TC&S
109
53%
85
42%
11
5%
Web
News
Blogs
Period: 24th Sept to 30th Sept

5. Other Mentions
3
18%
4
23%9
53%
1
6%
ISRO
Kareena Kapoor
Narendra Modi
NASA
Period: 24th Sept to 30th Sept

6. BUZZANGLES
Measure What Matters…

7. Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some
cases just a voice wanting to be heard. It is a complex world and most times replete with jargon
or terms which are not easily understood. Having said that, brands are built or (sometimes)
destroyed overnight as opinions or experiences are floating freely for anyone who is willing to
lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly
measuring the impact on the brand has become very crucial and complex at the same time.
Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It
keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and
Analyzing the information. It delivers knowledge that can be visualized and represented via web
application and mobile app keeping your focus only on decision making.

8. • Understand where
you stand with a
3600
approach
• Act wisely
• Design your
communication
strategies
• Capture what’s
important and
relevant
• Listen to the
Digital space
• Understand what
is said
Monitor Capture
AnalyzeRespond

9.  Know what is been spoken about your brand in the Digital PR as well as Social
space
 Understand how is your brand represents
 Who is speaking and when
 Which are the sources who speak about your brand the most
 Understand the cognitive intelligence behind every communication
 Understand the dynamics of the sector and the socioeconomics of the system you
are in
 Know your competitor better and the perception they creates, understand what
they are communication and how are they perceived
 Have a relativistic understanding between your brand your competitor and other
factors related to your business
Business Benefits with BuzzAngles

10. You Plan Therefore You Succeed

11. Thank You