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Source: Kantar Millward Brown / BrandZ™ (including data from Bloomberg)
Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest
Brand Category
Brand Value
2017 $Mil.
Brand
Contribution
Brand Value
% Change
2017 vs. 2016
Rank
Change
1 Technology 245,581 4 7% 0
2 Technology 234,671 4 3% 0
3 Technology 143,222 4 18% 0
4 Retail 139,286 4 41% 3
5 Technology 129,800 4 27% 0
6 Telecom Providers 115,112 3 7% -2
7 Payments 110,999 4 10% -1
8 Technology 108,292 5 27% 3
9 Technology 102,088 4 18% 1
10 Fast Food 97,723 4 10% -1
11 Telecom Providers 89,279 3 -4% -3
12 Tobacco 87,519 3 4% 0
13 Soft Drinks 78,142 5 -3% 0
14 Retail 59,127 2 20% 4
15 Regional Banks 58,424 3 0% -1
16 Logistics 58,275 4 17% 1
17 Telecom Providers 56,535 4 1% -2
18 Entertainment 52,040 4 6% 1
19 Conglomerate 50,208 2 -7% -3
20 Payments 49,928 4 8% 0
21 Technology 45,194 3 16% 1
22 Fast Food 44,230 4 2% -1
23 Telecom Providers 41,808 3 NEW ENTRY
24 Retail 40,327 3 11% 2
25 Telecom Providers 38,493 3 2% -2
Brand Category
Brand Value
2017 $Mil.
Brand
Contribution
Brand Value
% Change
2017 vs. 2016
Rank
Change
26 Apparel 34,185 4 -9% -2
27 Telecom Providers 31,602 3 -14% -2
28 Regional Banks 31,570 2 -6% -1
29 Luxury 29,242 4 3% 1
30 Cars 28,660 4 -3% -2
31 Retail 27,934 2 2% 1
32 Technology 27,243 3 19% 6
33 Beer 27,037 4 -3% -2
34 Apparel 25,135 3 0% 1
35 Cars 24,559 4 -8% -2
36 Payments 24,150 4 -9% -2
37 Technology 24,007 4 23% 11
38 Personal Care 23,899 4 2% -2
39 Technology 23,559 5 -19% -10
40 Cars 23,513 4 4% -1
41 Luxury 23,416 5 18% 3
42 Baby Care 22,312 5 -3% -5
43 Telecom Providers 22,002 3 0% -3
44 Technology 21,919 2 18% 7
45 Fast Food 21,713 4 1% -4
46 Technology 21,359 2 10% 3
47 Regional Banks 21,145 4 8% -2
48 Global Banks 20,536 3 1% -5
49 Technology 20,388 3 9% 1
50 Telecom Providers 20,197 2 3% -3
BrandZ™ Top 100 Most
Valuable Global Brands 2017
BrandZ™ Top 100 Most
Valuable Global Brands 2017
2 The Global Top 100
The Brand Value of Coca-Cola includes Lights, Diets and Zero
The Brand Value of Budweiser includes Bud Light
The Global Top 100 / TOP 100 CHART
BrandZ™ Top 100 Most Valuable Global Brands 2017 3130
Brand Category
Brand Value
2017 $Mil.
Brand
Contribution
Brand Value
% Change
2017 vs. 2016
Rank
Change
51 Logistics 19,441 4 20% 12
52 Payments 19,156 4 20% 13
53 Retail 18,944 3 5% 2
54 Regional Banks 18,770 2 -4% -8
55 Oil & Gas 18,727 1 11% 3
56 Regional Banks 18,551 3 12% 4
57 Oil & Gas 18,346 1 23% 9
58 Personal Care 17,740 4 -3% -4
59 Global Banks 17,580 2 3% -3
60 Regional Banks 17,437 3 7% 4
61 Insurance 17,260 3 2% -4
62 Telecom Providers 17,180 3 -7% -9
63 Regional Banks 17,137 4 19% 6
64 Alcohol 16.983 4 48% 29
65 Technology 16,785 4 NEW ENTRY
66 Technology 16,725 2 15% 1
67 Personal Care 16,278 5 -1% -6
68 Retail 16,257 2 12% 0
69 Telecom Providers 16,026 3 -14% -17
70 Logistics 15,844 4 20% 3
71 Regional Banks 15,202 3 8% -1
72 Regional Banks 14,981 2 -8% -10
73 Regional Banks 14,289 3 16% 11
74 Global Banks 14,129 3 18% 15
75 Regional Banks 14,044 3 9% 2
BrandZ™ Top 100 Most
Valuable Global Brands 2017
2 The Global Top 100
Source: Kantar Millward Brown / BrandZ™ (including data from Bloomberg)
Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest
Brand Category
Brand Value
2017 $Mil.
Brand
Contribution
Brand Value
% Change
2017 vs. 2016
Rank
Change
76 Technology 14,018 3 NEW ENTRY
77 Conglomerate 13,947 2 12% 4
78 Insurance 13,910 3 -17% -19
79 Technology 13,594 4 10% 6
80 Luxury 13,548 5 8% 0
81 Fast Food 13,521 3 9% 1
82 Retail 13,375 2 3% -6
83 Cars 13,065 3 0% -8
84 Soft Drinks 12,730 4 4% 2
85 Oil & Gas 12,639 1 -4% -13
86 Retail 12,365 3 7% 5
87 Regional Banks 12,286 2 9% 8
88 Telecom Providers 12,273 4 -4% -10
89 Retail 12,273 2 2% -2
90 Technology 12,234 2 NEW ENTRY
91 Cars 12,163 4 -8% -17
92 Technology 12,057 2 NEW ENTRY
93 Snapchat Technology 12,026 4 NEW ENTRY
94 Regional Banks 12,013 2 -13% -23
95 Telecom Providers 11,964 2 5% -1
96 Telecom Providers 11,795 3 NEW ENTRY
97 Insurance 11,691 3 11% 1
98 Technology 11,649 2 12% 2
99 Soft Drinks 11,567 4 -1% -9
100 Cars 11,341 3 -1% -8
BrandZ™ Top 100 Most
Valuable Global Brands 2017
The Brand Value of Pepsi includes Diets
The Brand Value of Red Bull includes sugar-free and Cola
The Global Top 100 / TOP 100 CHART
BrandZ™ Top 100 Most Valuable Global Brands 2017 3332

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Classement BrandZ Top 100 2017 des marques globales les plus puissantes

  • 1. Source: Kantar Millward Brown / BrandZ™ (including data from Bloomberg) Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest Brand Category Brand Value 2017 $Mil. Brand Contribution Brand Value % Change 2017 vs. 2016 Rank Change 1 Technology 245,581 4 7% 0 2 Technology 234,671 4 3% 0 3 Technology 143,222 4 18% 0 4 Retail 139,286 4 41% 3 5 Technology 129,800 4 27% 0 6 Telecom Providers 115,112 3 7% -2 7 Payments 110,999 4 10% -1 8 Technology 108,292 5 27% 3 9 Technology 102,088 4 18% 1 10 Fast Food 97,723 4 10% -1 11 Telecom Providers 89,279 3 -4% -3 12 Tobacco 87,519 3 4% 0 13 Soft Drinks 78,142 5 -3% 0 14 Retail 59,127 2 20% 4 15 Regional Banks 58,424 3 0% -1 16 Logistics 58,275 4 17% 1 17 Telecom Providers 56,535 4 1% -2 18 Entertainment 52,040 4 6% 1 19 Conglomerate 50,208 2 -7% -3 20 Payments 49,928 4 8% 0 21 Technology 45,194 3 16% 1 22 Fast Food 44,230 4 2% -1 23 Telecom Providers 41,808 3 NEW ENTRY 24 Retail 40,327 3 11% 2 25 Telecom Providers 38,493 3 2% -2 Brand Category Brand Value 2017 $Mil. Brand Contribution Brand Value % Change 2017 vs. 2016 Rank Change 26 Apparel 34,185 4 -9% -2 27 Telecom Providers 31,602 3 -14% -2 28 Regional Banks 31,570 2 -6% -1 29 Luxury 29,242 4 3% 1 30 Cars 28,660 4 -3% -2 31 Retail 27,934 2 2% 1 32 Technology 27,243 3 19% 6 33 Beer 27,037 4 -3% -2 34 Apparel 25,135 3 0% 1 35 Cars 24,559 4 -8% -2 36 Payments 24,150 4 -9% -2 37 Technology 24,007 4 23% 11 38 Personal Care 23,899 4 2% -2 39 Technology 23,559 5 -19% -10 40 Cars 23,513 4 4% -1 41 Luxury 23,416 5 18% 3 42 Baby Care 22,312 5 -3% -5 43 Telecom Providers 22,002 3 0% -3 44 Technology 21,919 2 18% 7 45 Fast Food 21,713 4 1% -4 46 Technology 21,359 2 10% 3 47 Regional Banks 21,145 4 8% -2 48 Global Banks 20,536 3 1% -5 49 Technology 20,388 3 9% 1 50 Telecom Providers 20,197 2 3% -3 BrandZ™ Top 100 Most Valuable Global Brands 2017 BrandZ™ Top 100 Most Valuable Global Brands 2017 2 The Global Top 100 The Brand Value of Coca-Cola includes Lights, Diets and Zero The Brand Value of Budweiser includes Bud Light The Global Top 100 / TOP 100 CHART BrandZ™ Top 100 Most Valuable Global Brands 2017 3130
  • 2. Brand Category Brand Value 2017 $Mil. Brand Contribution Brand Value % Change 2017 vs. 2016 Rank Change 51 Logistics 19,441 4 20% 12 52 Payments 19,156 4 20% 13 53 Retail 18,944 3 5% 2 54 Regional Banks 18,770 2 -4% -8 55 Oil & Gas 18,727 1 11% 3 56 Regional Banks 18,551 3 12% 4 57 Oil & Gas 18,346 1 23% 9 58 Personal Care 17,740 4 -3% -4 59 Global Banks 17,580 2 3% -3 60 Regional Banks 17,437 3 7% 4 61 Insurance 17,260 3 2% -4 62 Telecom Providers 17,180 3 -7% -9 63 Regional Banks 17,137 4 19% 6 64 Alcohol 16.983 4 48% 29 65 Technology 16,785 4 NEW ENTRY 66 Technology 16,725 2 15% 1 67 Personal Care 16,278 5 -1% -6 68 Retail 16,257 2 12% 0 69 Telecom Providers 16,026 3 -14% -17 70 Logistics 15,844 4 20% 3 71 Regional Banks 15,202 3 8% -1 72 Regional Banks 14,981 2 -8% -10 73 Regional Banks 14,289 3 16% 11 74 Global Banks 14,129 3 18% 15 75 Regional Banks 14,044 3 9% 2 BrandZ™ Top 100 Most Valuable Global Brands 2017 2 The Global Top 100 Source: Kantar Millward Brown / BrandZ™ (including data from Bloomberg) Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest Brand Category Brand Value 2017 $Mil. Brand Contribution Brand Value % Change 2017 vs. 2016 Rank Change 76 Technology 14,018 3 NEW ENTRY 77 Conglomerate 13,947 2 12% 4 78 Insurance 13,910 3 -17% -19 79 Technology 13,594 4 10% 6 80 Luxury 13,548 5 8% 0 81 Fast Food 13,521 3 9% 1 82 Retail 13,375 2 3% -6 83 Cars 13,065 3 0% -8 84 Soft Drinks 12,730 4 4% 2 85 Oil & Gas 12,639 1 -4% -13 86 Retail 12,365 3 7% 5 87 Regional Banks 12,286 2 9% 8 88 Telecom Providers 12,273 4 -4% -10 89 Retail 12,273 2 2% -2 90 Technology 12,234 2 NEW ENTRY 91 Cars 12,163 4 -8% -17 92 Technology 12,057 2 NEW ENTRY 93 Snapchat Technology 12,026 4 NEW ENTRY 94 Regional Banks 12,013 2 -13% -23 95 Telecom Providers 11,964 2 5% -1 96 Telecom Providers 11,795 3 NEW ENTRY 97 Insurance 11,691 3 11% 1 98 Technology 11,649 2 12% 2 99 Soft Drinks 11,567 4 -1% -9 100 Cars 11,341 3 -1% -8 BrandZ™ Top 100 Most Valuable Global Brands 2017 The Brand Value of Pepsi includes Diets The Brand Value of Red Bull includes sugar-free and Cola The Global Top 100 / TOP 100 CHART BrandZ™ Top 100 Most Valuable Global Brands 2017 3332