The document provides an analysis of brand performance during the Indian Premier League (IPL) Season 7 from April 16-28, 2014. Some key findings include: - The IPL brand itself accounted for 21% of mentions, with the remaining 79% comprising other brands. - Among franchise teams, Kolkata Knight Riders received the most coverage, while Kings XI Punjab received more mentions than actual wins. - Pepsi received the highest brand score and mentions of all sponsors. Cricket Country was the most mentioned source overall. - For individual players, Kevin Pietersen saw the highest coverage, while most other top players were closely clustered in mentions.

1. Week 03

2. Therefore Consultancy and Services Pvt. Ltd.
IPL: The Game Of Brands
A Special Study By:
Week 03

4. 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Pepsi Sony Vodafone Aircel Times Internet Amity University Idea Kingfisher
Brand Score Card : Total Alerts
Pepsi Sony
Vodafo
ne Aircel
Times
Intern
et
Idea Kingfi
sher
39% 25% 8% 7% 5% 4% 4% 4%
Source: BuzzAnglesTime Period: 16th to 28th April’2014
Amity
University

5. IPL SEASON 7 SAGA
Week 03

6. The King Size Buzz
21%
79%
Brand IPL
Other Brands
 Brand ‘IPL’ gets more than
1/3rd share in the Brands
mentioned
 The rest of 79% comprises of
111 Brands
 IPL as a Brand stands out
distinctively
Period: 16th to 28th April Source: BuzzAngles

7. Brands In Buzz
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Kolkata Knight
Riders
Delhi Daredevils Chennai Super
Kings
Rajasthan Royals Mumbai Indians Royal
Challengers
Bangalore
Kings XI Punjab Pepsi Sunrisers
Hyderabad
Kevin Pietersen
Apart from
Franchise
Brands ‘Pepsi
“& Kevin
Pieterson’
create a Buzz
Period: 16th to 28th April Source: BuzzAngles

8. The Key Players
Sports
Personalities
56%
Franchise
Brand
28%
Sponsor
Brand
8%
Celebrities
4%
Negative
News
1%
Sports Personalities create biggest Buzz this
IPL season with 56% while Celebrities
associated to IPL form only 4% coverage
Period: 16th to 28th April Source: BuzzAngles

9. ALL ABOUT SOURCES
Know who is buzziest!!

10. Top 10 Sources
Cricket Country distinctively tops
the list of source speaking about
IPL and related topics
Period: 16th to 28th April Source: BuzzAngles
0%
5%
10%
15%
20%
25%
30%

11. Category Buzz For Top 5 Sources
21%
10%
69%
Cricket Country
15%
35%
8%
42%
IPLT20.Com
4%
34%
27%
35%
Zee News
3% 6%
10%
36%
45% Gulfnews.com
2%
26%
5%
15%
3%
49%
Indian Express
Celebrity
Brand
Event
Franchise
News
Player
Period: 16th to 28th April
Source: BuzzAngles

12. List Of Other Sources Mentioned
Other Source
ESPNcricinfo.com 2%
Sportskeeda (blog) 2%
India Today 2%
Firstpost 2%
India.com 1%
Cricket Country (blog) 1%
Business Standard 1%
Bleacher Report 1%
International Business Times 1%
Times of India 1%
Deccan Chronicle 1%
Financial Express 1%
Hindustan Times 1%
The National 1%
Emirates 24/7 1%
The New Indian Express 1%
Pakistan Tribune 1%
Indiatimes.com 1%
indiatvnews.com 1%
Times of Oman 1%
thatsCricket 1%
Economic Times 1%
Other Source
Jagran Post 1%
Daily Bhaskar 1%
SuperSport 1%
Crunchsports.com 1%
Sahara Samay 1%
Khaleej Times 1%
IANS 1%
The Epoch Times 1%
Deccan Herald 1%
Hindu Business Line 1%
Herald Sun 0.4%
Sportal.com.au 0.4%
Samudranil 0.4%
exchange4media.com 0.4%
SuperSport (blog) 0.4%
Fox Sports 0.4%
Mid-Day 0.4%
Microfinance Monitor 0.4%
Free Press Journal 0.4%
The News International 0.4%
Wisden India 0.3%
Other Source
afaqs 0.3%
Livemint 0.3%
ABP News 0.3%
Indiantelevision.com 0.2%
musicNmovies 0.2%
Sportinglife.com 0.2%
Cricket World 0.2%
Calcutta Telegraph 0.2%
Pune Mirror 0.2%
The Indian Republic 0.2%
The Nation 0.2%
Live Punjab 0.2%
Daily Times 0.2%
SPORT24 0.2%
Zee News (blog) 0.2%
Stabroek News 0.1%
SahilOnline 0.1%
BDlive 0.1%
Best Media Info 0.1%
SportPulse 0.1%
Abu Dhabi City Guide 0.1%
Period: 16th to 28th April Source: BuzzAngles

13. List Of Other Sources Mentioned- 2
Other Source
The Daily Telegraph 0.1%
Kashmir Reader 0.1%
Trinidad & Tobago Express 0.1%
limitations 0.1%
SkySports 0.1%
Authint Mail 0.1%
SportsPro Media 0.1%
Manoramaonline 0.1%
The Daily Star 0.1%
Masala 0.1%
Cricket365.com 0.1%
Orissadiary.com 0.1%
Daijiworld.com 0.1%
ChristianPost 0.1%
TVNZ 0.1%
Courier Mail 0.1%
PakTribune.com 0.1%
Telegraph.co.uk 0.1%
BBC Sport 0.1%
The Times (subscription) 0.1%
Kings - Maps of India 0.1%
Other Source
endeavour CSR 0.1%
successive win 0.1%
Mumbai Mirror 0.1%
Tarun 0.1%
Bangalore Mirror 0.1%
The Australian 0.1%
Businessworld 0.1%
The Express Tribune 0.1%
Daily Mirror 0.1%
IT News Online 0.1%
New Zealand Herald 0.1%
The Roar 0.1%
ANINEWS 0.1%
The West Australian 0.1%
Daily Mail 0.1%
dissent 0.1%
NEWS.com.au 0.1%
Khelnama 0.1%
Newstrack India 0.1%
sportal.co.nz 0.1%
Other Web 14%
Other Source
Business 2 Community 0.1%
DigitalJournal.com 0.1%
GizmoCrave 0.1%
Emag.co.uk 0.1%
vintage self 0.1%
India Education Diary 0.1%
Crave Online 0.1%
Bellevision 0.1%
Asia Radio Today 0.1%
market 0.1%
Drawings - Google Drive 0.1%
market - vCricket.com 0.1%
Business Today 0.1%
Bollywood Life 0.1%
Jamaica Observer 0.1%
MediaNama.com 0.1%
Financial Times 0.1%
MENAFN.COM 0.1%
Brisbane Times 0.1%
Empowered 0.1%
Sportstar 0.1%
Period: 16th to 28th April Source: BuzzAngles

14. ABOUT FRANCHISE PERFORMANCE
Know who is buzziest!!

15. Inspite of consecutive wins in
IPL,KXIP in the Brand Game
looses to MI who has not won
any of the matches
Franchise Wise Count
Period: 16th to 28th April Source: BuzzAngles
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Kolkata Knight
Riders
Delhi
Daredevils
Rajasthan
Royals
Chennai Super
Kings
Mumbai
Indians
Royal
Challengers
Bangalore
Kings XI Punjab Sunrisers
Hyderabad

16. Sources Mentioning Top 5 Franchise
29%
22%21%
14%
14%
Kolkata
Knight
Riders
Daily News & Analysis
IBNLive
Cricket Country
NDTV
Zee News
25%
25%
16%
17%
17%
Delhi Dare
Devils
gulfnews.com
Cricket Country
Financial Express
Samudranil
Crunchsports.com
39%
16%
15%
15%
15%
Rajasthan
Royals
IBNLive
Jagran Post
Samudranil
Firstpost
Cricket Country
20%
20%
20%
20%
20%
Chennai
Super
Kings
NDTV
IBNLive
Cricket Country
NDTVSports.com
Crunchsports.com
30%
20%20%
20%
10%
Mumbai
Indians
gulfnews.com
Daily News & Analysis
Firstpost
Cricket Country
The Epoch Times
Period: 16th to 28th April Source: BuzzAngles

17. ABOUT BRANDS PERFORMANCE
Know who is buzziest!!

18. Top 10 Sponsor Brands
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Pepsi Sony Vodafone Aircel Sony SIX Times
Internet
Amity
University
Idea Kingfisher Nokia
Beverage Brand
Telecom Service Brand
Other Brands
Period: 16th to 28th April Source: BuzzAngles

19. Top 10 Sources Mentioning Brand Pepsi
0%
5%
10%
15%
20%
25%
30%
35%
Pakistan Tribune & IPLT20.com are
the leading sources who have
mentioned about Pepsi
Period: 16th to 28th April Source: BuzzAngles

20. Sources Mentioning Top 5 Brands
43%
32%
11%
7%
7%
Pepsi
IPLT20.com
Pakistan Tribune
Random post
The Hindu
Business Standard
40%
30%
10%
10%
10%
Sony
International Business Times
Bleacher Report
Firstpost (blog)
Times of India
Best Media Info
33%
16%17%
17%
17%
Vodafone
afaqs
Indiantelevision.com
The New Indian Express
Business 2 Community
EconomicTimes
20%
20%
20%
20%
20%
Aircel
Other Web
EconomicTimes
Tarun
exchange4media.com
Hindu Business Line
25%
25%25%
25%
Sony SIX
thatsCricket
Indiantelevision.com
BleacherReport
exchange4media.com
Period: 16th to 28th April Source: BuzzAngles

21. ABOUT PLAYER PERFORMANCE
Know who is buzziest!!

22. Top 10 Players
0%
2%
4%
6%
8%
10%
12%
14%
16%
Kevin
Pietersen
Glenn
Maxwell
MS Dhoni AB de
Villiers
David Miller Shane
Watson
Gautam
Gambhir
Virat Kohli Rohit
Sharma
Shikhar
Dhawan
Period: 16th to 28th April Source: BuzzAngles

23. Sources Mentioning Kevin Peterson
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
gulfnews.com India.com Cricket Country IPLT20.com Daily News &
Analysis
Telegraph.co.uk ESPNcricinfo.com Indian Express Financial Express NDTV
Kevin Pieterson gets highest
coverage from various mediums
Period: 16th to 28th April Source: BuzzAngles

24. Sources Mentioning Top 5 Players
33%
16%17%
17%
17%
Kevin
Pieterson
gulfnews.com
India.com
Cricket Country
IPLT20.com
Daily News & Analysis
23%
22%
22%
22%
11%
Glenn
Maxwell
ESPNcricinfo.com
Deccan Chronicle
Cricket Country
IBNLive
Ninemsn
33%
16%17%
17%
17%
MS Dhoni
Deccan Chronicle
thatsCricket
PakTribune.com
Financial Express
Indian Express
39%
16%
15%
15%
15%
AB De
Villiers
Cricket Country
InternationalBusiness
Times, India Edition
IBNLive
ESPNcricinfo.com
Deccan Chronicle
25%
25%25%
12%
13%
David
Miller
Zee News
The New Indian
Express
Indian Express
SahilOnline
SuperSport
Period: 16th to 28th April Source: BuzzAngles

25. List Of Other Players Mentioned
Other Players
Virat Kohli 2%
Rohit Sharma 2%
Morne Morkel 2%
David Warner 2%
Suresh Raina 2%
Mohit Sharma 2%
George Bailey 2%
Chris Gayle 2%
Jacques Kallis 2%
Amit Mishra 1%
Dwayne Smith 1%
Mitchell Johnson 1%
Cheteshwar Pujara 1%
Aaron Finch 1%
Corey Anderson 1%
Chris Lynn 1%
Zaheer Khan 1%
Harbhajan Singh 1%
Varun Aaron 1%
Darren Sammy 1%
Dhawal Kulkarni 1%
Nathan Coulter-Nile 1%
Other Players
Sunil Narine 1%
Pravin Tambe 1%
Umesh Yadav 1%
Ravindra Jadeja 1%
Vinay Kumar 1%
James Faulkner 1%
Virender Sehwag 1%
JP Duminy 1%
Yuvraj Singh 1%
Lakshmipathy Balaji 1%
Manoj Tiwary 1%
Stuart Binny 1%
Sandeep Sharma 1%
Mitchell Starc 1%
Dwayne Bravo 1%
Abhishek Nayar 1%
Albie Morkel 1%
Dale Steyn 1%
Shakib Al Hasan 1%
Ravichandran Ashwin 1%
Dinesh Karthik 1%
Bhuvneshwar Kumar 1%
Other Players
Manish Pandey 1%
Robin Uthappa 1%
Ajinkya Rahane 1%
Ambati Rayudu 1%
Ishant Sharma 1%
Yuzvendra Chahal 1%
Kieron Pollard 1%
Piyush Chawla 1%
Murali Vijay 1%
Jimmy Neesham 1%
Parthiv Patel 1%
Ishwar Pandey 1%
Unmukt Chand 1%
Akshar Patel 1%
Veer Pratap Singh 1%
Karn Sharma 1%
Naman Ojha 1%
Quinton de Kock 1%
Yusuf Pathan 1%
Karun Nair 1%
Ashok Dinda 1%
Ross Taylor 1%
Period: 16th to 28th April Source: BuzzAngles

26. BRANDS OF IPL7
Know who is buzziest!!

27. Overall Sponsors Buzz
• Out of 111 total
Sponsor Brands
only 18 are getting
mentioned
• Pepsi got the
highest response
in all Brands
18
93
All Brands
Mentioned
Not Mentioned
Period: 16th to 28th April Source: BuzzAngles

28. Sponsors Brand Mentioned
Low
Only 1 Time
• Jaipur Cricket
Private Ltd
• Coca Cola
• USHA
• Star Sports.com
• Jet Airways
Medium
2 or 3 Times
• Amity University
• Idea
• Kingfisher
• BBM
• Spice Jet
• ACC
• Royal Challenge
• Red Fm 93.5
• Nokia
High
Between 30-4
Times
• Pepsi
• Sony
• Vodafone
• Aircel
• Times Internet
Period: 16th to 28th April Source: BuzzAngles

29. IPL Event Brand Buzz
• Out of total 8 Brands
Pepsi got the highest
Buzz
• Wherein Brands like
McDowell's, Sony Max
& Yes Bank not
mentioned anywhere
Mentioned Not Mentioned
Pepsi Star Sports.com McDowell's
Sony Times Internet
Yes Bank
Vodafone
5
2
IPL Event
Sponsors Mentioned
Not Mentioned
Period: 16th to 28th April Source: BuzzAngles

30. Chennai Super Kings Brand Buzz
• Out of 18 Sponsors only
3 Brands created buzz
for CSK
• Brands like
7UP,Reebok,Cognetix
etc… are not getting any
mentions
Mentioned Not Mentioned
Aircel 7UP Gulf Oil Reebok
Amity University Cognetix Hello 106.4 FM
Switcher Swiss
concept
Pepsi
Coromandel InfotechIndia Ltd Ingene The India Cement Ltd
Coromandel King Superior
Cement
Orbit Cables UST Global
Daily Tanthi Orient Electric VGNBuilders
3
15
Chennai
Super
Kings
Mentioned
Not Mentioned
Period: 16th to 28th April Source: BuzzAngles

31. Delhi Daredevils Brand Buzz
• Idea is the only created
Buzz for Delhi
Daredevils
• Rest all other Brands
have not got even single
mention
1
4
Delhi
Daredevils
Mentioned
Not Mentioned
Mentioned Not Mentioned
Idea
Fever 104 FM
Manyavar
McDowell's No 1
UNICEF
Period: 16th to 28th April Source: BuzzAngles

32. Kolkatta Knight Riders Brand Buzz
• Nokia is the only
created Buzz for KKR
• Comparing to last
season there year KKR
having less sponsors
1
4
Kolkatta
Knight
Riders Mentioned
Not Mentioned
Mentioned Not Mentioned
Nokia
Emta
Manyvar
Royal Stag
SEIKO
Period: 16th to 28th April Source: BuzzAngles

33. Mumbai Indians Brand Buzz
3
18
Mumbai
Indians
Mentioned
Not Mentioned
Mentioned Not Mentioned
BBM 8848 Sports DDB KingfisherPremium
Coca Cola Adidas Dheeraj Constructions LR olive Oil
Jet Airways Air India DHFL Radio City 91.1 FM
Bajaj Allianz Disney Royal Stag
Bookmyshow Etihad Airways Videocon
Bridgestone India Pvt. Ltd Fever 104 FM Videocon D2H
• Brands like BBM,Coco
Cola & Jet airways
created Buzz for MI
• There are many big
Brands sponsored MI
but not getting any
mentions
• Etihad & Jet Airways are
new entries for MI as a
Sponsors but Etihad is
not getting any media
mentions
Period: 16th to 28th April Source: BuzzAngles

34. Kings XI Punjab Brand Buzz
1
21
Kings
XI
Punjab Mentioned
Not Mentioned
Mentioned Not Mentioned
ACC
92.7 Big FM
Noida International
University
Meshi Creations Pvt. Ltd.
Arise Invertors & Batteries PavillionSport Mountain Dew
Body Balance Petronas Myheroes.co.in
Book My show.com Punjab Kesari Hindustan times
Kabirz Lebanese fast food
restaurant
QUOVUS Bagpacks Raindrops Basmati Rice
KingfisherPremium Ralco Tyers Lux Cozy
RALSON Tyers McDowells No.1 TK Sports
• There are plenty of
sponsors for KXIP but
only ACC Brand created
Buzz
• Rest all Brands are not
mentioned anywhere
Period: 16th to 28th April Source: BuzzAngles

35. Royal Challengers Bangalore Brand Buzz
• There are plenty of
sponsors for RCB but
only Royal Challenge
Brand created Buzz
• Rest all Brands are not
mentioned anywhere
1
11
Royal
Challengers
Bangalore
Mentioned
Not Mentioned
Mentioned Not Mentioned
Royal Challenge
7UP Manipal Hospitals
DNA Networks Reebok
KingfisherPremium Signature
liveinstyle.com Ticketgenie.in
Mallya Hospital TK Sports Wear
UB Group United Spirits
Period: 16th to 28th April Source: BuzzAngles

36. Rajasthan Royals Brand Buzz
• Rajasthan Royals having
less sponsors out of that
Jaipur Cricket club &
Kingfisher created Buzz
• Rest all Brands are not
mentioned anywhere
2
4
Rajasthan
Royals
Mentioned
Not Mentioned
Mentioned Not Mentioned
Jaipur Cricket Private Ltd ICE KOOH Sports
Kingfisher Tata Consultancy Services Mountain Dew
Period: 16th to 28th April Source: BuzzAngles

37. Sunrisers Hyderabad Brand Buzz
• Red Fm 93.5 & Spice jet
created Buzz for
Sunrisers Hyderabad
• Brands like
7UP,Puma,Live In
etc…not getting any
mentions
Mentioned Not Mentioned
Red Fm 93.5
7UP McDowell's No 1
Garnier Men Puma
KingfisherPremium RN Club
SpiceJet
Live In Sheltrex Technology
Make My Trip Volvo
Manyvar
2
11
Sunrisers
Hyderabad Mentioned
Not Mentioned
Period: 16th to 28th April Source: BuzzAngles

38. Sponsoring Brands Not Mentioned With Respect To IPL
Yes Bank The India Cement Ltd 7UP Petronas Volvo
McDowell's Gulf Oil TK Sports Wear Myheroes.co.in Garnier Men
fever 104 FM VGNBuilders Signature QUOVUSBagpacks 7Up
EtihadAirways Coromandel King Superior Cement DNA Networks Ralco Tyers McDowell's No 1
Bajaj Allianz Reebok Manipal Hospitals TK Sports Manyavar
Dheeraj Constructions Coromandel InfotechIndia Ltd Ticketgenie.in RALSONTyers Fever 104 FM
BridgestoneIndia Pvt. Ltd Cognetix Lux Cozy Body Balance UNICEF
DHFL UST Global Arise Invertors & Batteries TataConsultancy Services Manyvar
KingfisherPremium Orient Electric RaindropsBasmati Rice Mountain Dew SEIKO
Royal Stag Orbit Cables Kabirz Lebanese fast food restaurant KOOH Sports Emta
Adidas 7UP NoidaInternationalUniversity ICE Royal Stag
Radio City 91.1 FM Daily Tanthi McDowells No.1 McDowell's No 1
Fever 104 FM Hello 106.4 FM KingfisherPremium KingfisherPremium
LR olive Oil Switcher Swiss concept Pavillion Sport Puma
Videocon Ingene Punjab Kesari RN Club
Disney UB Group United Spirits Mountain Dew Manyvar
Air India KingfisherPremium 92.7 Big FM SheltrexTechnology
DDB Reebok Meshi Creations Pvt. Ltd. Live In
8848Sports liveinstyle.com BookMy show.com Make My Trip
Bookmyshow Mallya Hospital Hindustantimes Puma
Period: 16th to 28th April Source: BuzzAngles

39. ABOUT CELEBRITY PERFORMANCE
Know who is buzziest!!

40. Celebrities
0%
5%
10%
15%
20%
25%
Shahrukh Khan Gauri Khan Preity Zinta Juhi Chawla Mukesh
Ambani
Katrina Kaif Priyanka
Chopra
Nita Ambani Shilpa Shetty
Period: 16th to 28th April Source: BuzzAngles

41. Shahrukh Khan received
highest no of
mentions from Indian express
0%
5%
10%
15%
20%
25%
30%
35%
Indian Express Bollywood Life The National Khaleej Times Daily News &
Analysis
Times of India ABP News International
Business Times,
India Edition
Sources Mentioning Shahrukh Khan
Period: 16th to 28th April Source: BuzzAngles

42. Sources Mentioning Top 5 Celebrities
30%
10%
10%10%
10%
10%
10%
10%
Shahrukh
Khan
Indian Express
Bollywood Life
The National
Khaleej Times
Daily News & Analysis
Times of India
ABP News
InternationalBusiness Times
25%
25%25%
25%
Juhi
Chawla
Times of India
The National
Daily Bhaskar
Indian Express
12%
12%
12%
12%13%
13%
13%
13%
Gauri
Khan
Zee News
Other Web
Oneindia Entertainment
gulfnews.com
Sahara Samay
Indian Express
Apun Ka Choice
Indiatimes.com
Period: 16th to 28th April Source: BuzzAngles

43. Sources Mentioning Top 5 Celebrities 2
25%
25%
12%
12%
13%
13%
Preity Zinta
NDTV
gulfnews.com
Zee News
Other Web
Bollywood Mantra
Financial Express
25%
25%25%
25%
Mukesh Ambani
South Asian Link
Free Press Journal
BangaloreMirror
Financial Express
Period: 16th to 28th April Source: BuzzAngles

44. WEEK ON WEEK IPL
Know who is buzziest!!

45. Weekly Top Buzzes
Period: 16th to 28th April Source: BuzzAngles
Source
Week 1
Overall
Week 2
Cricket
Country
Cricket
Country
Cricket
Country
Celebrity
Week 1
Overall
Week 2
Guari Khan
Shahrukh Khan
Preity Zinta
Franchise
Week 1
Overall
Week 2
KKR
KKR
KKR
Media
Week 1
Overall
Week 2
The Hindu
The Hindu
The Hindu
Brand
Week 1
Overall
Week 2
Pepsi
Pepsi
Pepsi
Player
Week 1
Overall
Week 2
Kevin
Pieterson
Kevin
Pieterson
Glenn
Maxwell

46. Top 5 weekly Buzzes
Sources
Week1 Week2 Overall
Cricket Country Cricket Country Cricket Country
Indian Express Indian Express Indian Express
gulfnews.com Zee News gulfnews.com
IBNLive IPLT20.com IPLT20.com
IPLT20.com gulfnews.com IBNLive
Players
Week1 Week2 Overall
Kevin Pietersen Glenn Maxwell Kevin Pietersen
MS Dhoni Shikhar Dhawan Glenn Maxwell
Shane Watson David Miller MS Dhoni
Virat Kohli AB de Villiers AB de Villiers
AB de Villiers Kevin Pietersen David Miller
Franchise
Week1 Week2 Overall
Kolkata Knight Riders Kolkata Knight Riders Kolkata Knight Riders
Delhi Daredevils Mumbai Indians Delhi Daredevils
Chennai Super Kings Delhi Daredevils Rajasthan Royals
Rajasthan Royals Rajasthan Royals Chennai Super Kings
Kings XI Punjab Chennai Super Kings Mumbai Indians
Brand
Week1 Week2 Overall
Pepsi Pepsi Pepsi
Sony Sony Sony
Vodafone Vodafone Vodafone
Sony SIX Aircel Aircel
Idea Times Internet Sony SIX
Celebrity
Week1 Week2 Overall
Gauri Khan Preity Zinta Shahrukh Khan
Shahrukh Khan Mukesh Ambani Gauri Khan
Preity Zinta Shahrukh Khan Preity Zinta
Katrina Kaif Juhi Chawla Juhi Chawla
Juhi Chawla Priyanka Chopra Mukesh Ambani
Period: 16th to 28th April Source: BuzzAngles

47. BUZZ..!!
Know who has created the

48. Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some
cases just a voice wanting to be heard. It is a complex world and most times replete with jargon
or terms which are not easily understood. Having said that, brands are built or (sometimes)
destroyed overnight as opinions or experiences are floating freely for anyone who is willing to
lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly
measuring the impact on the brand has become very crucial and complex at the same time.
Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It
keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and
Analyzing the information. It delivers knowledge that can be visualized and represented via web
application and mobile app keeping your focus only on decision making.

49. BuzzAngles
 BuzzAngles intends to come out with periodic reports focusing how
the Brands sponsoring IPL are mentioned in the Digital Space
 The Digital PR
 Blogs
 Social Media
 The report will focus only on the Brands visibility, the way it is
perceived in this Digital Space
 To know about BuzzAngle Platform Click Here

50. Get more updates
Get to know more about IPL and other Brands in IPL
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com

51. About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

52. Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com

53. Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com

54. Vivek Kapoor Chief Operating Officer
As a marketing professional in a career spanning 18 years, Vivek have had a well
rounded experience which includes marketing & communication, business
development and operations as well. He started his career heading sales for the
family business. Seeking professional challenges, he completed an aggressive stint
with Tata Press Yellow Pages generating revenues from a territory followed by a
vertical. A post graduate management education in marketing followed which lead
him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways,
Johnson & Johnson, ICICI, to name a few. Later he went on to reposition
Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR,
he lead strategic partnerships for Cox & Kings, the oldest travel house in the world
before. Before joining Therefore as a COO Vivek was GM - Branding at Asia
MotorWorks Limited where he leveraged his skills maximize the brand equity.
Email:
vivek@thereforeindia.com

55. You Plan Therefore You Succeed

56. Thank You

57. Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is
strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit
or redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of
its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of
an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date
appearing in the material and may be subject to change from time to time without prior notice.
Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any
sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this
report or its contents.