2022 electronics media_kit

ONLINE MARKETING PROGRAMS FOR
THE ELECTRONI CS INDUSTRY
globalspec.com/advertising
2022 Electronics
MediaKit

Table of Contents
Your Audience is Here .......................................................... 3
Demographics .....................................................................4-6
Solutions Overview ................................................................7
Datasheets360 ....................................................................... 8
Electronics360 ........................................................................9
Newsletter Advertising ..................................................10-11
Product Discovery Programs .............................................12
Catalyst™ Email Marketing Platform .......................... 13
Display Ad Network ............................................................. 14
TrustedParts.com ..................................................................15
Webinar Packages ............................................................... 16
Content Marketing Services .............................................. 17
Custom Mail Products ......................................................... 18
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.

An online marketing partner that knows
electronics—and your audiences.
GlobalSpec is a provider of data-driven
industrial marketing solutions designed to help
companies promote their products and grow
their businesses.
Our audience of engineers and technical
professionals relies on the GlobalSpec family
of brands as trusted resources for content,
community and engagement at all stages of the
research, design and purchasing process.
We deliver deep industry intelligence,
customized marketing programs and
measurable campaign performance.
Reach the breadth and depth of the
electronics industry across our platforms:
• Electronics360.com is a digital publication
offering the latest information, trends,
insights and unmatched editorial content
on the end-to-end electronics value chain,
including featured articles, teardowns,
webcasts, product releases, industry analysis
and more.
• Datasheets360.com is a searchable
database of over 240 million active and
discontinued part numbers, with access to
product specifications, complete datasheets
and price and availability information.
It provides media opportunities for
manufacturers and distributors to reach a
targeted audience searching for the parts
you have to offer.
• Engineering360.com offers over 450 areas
related to electronics. Engineers can search
millions of electronics products and specs,
access standards and reference materials,
and engage with an established online
community of their peers.
• More than 20 electronics—related
newsletters help you reach a combined
audience of over 1.6 million opt-in
subscribers.
• The Electronics Ad Network offers millions
of banner impressions on relevant sites with
geo-targeting and native language
translation.
• The Datasheet Promoter—part of the
Electronics Ad Network—helps accelerate
awareness of a particular part you are
offering to an audience.
• TrustedParts.com sponsorship packages—
available for ECIA members—generate
awareness and exposure among a targeted
audience of electronics professionals.
YOUR AUDIENCE IS HERE

Audience Profile
website
newsletters
ad network
webinars
product alerts
welcome ads
1.4 million unique visitors/month across platform
8.8 million registered users
REACH
70+ titles
4.2 million total subscriptions
35+ partner sites
15+ million impressions/month
207 events in 2021
83,000+ full contact leads
800,000 total subscriptions
159 alert topics
ENGAGEMENT
25% repeat visitors
3.2 million page views across platform
3.2 minutes average time spent
10.5% click-through rate
11.5% open rate
56% conversion rate (registrants to attendees)
10.4% open rate
2.28% average click-through rate
for welcome ads
DEMOGRAPHIC PROFILE

DEMOGRAPHICS
Engineering360 Registered Users
Registered Users by Top Industry Segment
Engineering/Tech Design Services..................850,000+
General Manufacturing........................................845,000+
Electronics ..............................................................643,000+
Automotive..............................................................596,000+
Industrial Machinery/Tools & Equipment........ 502,000+
Aerospace & Defense............................................481,000+
Oil & Gas.....................................................................411,000+
Education ...............................................................404,000+
Building & Construction ..................................... 340,000+
Utilities/Energy...................................................... 325,000+
Chemicals, Plastics & Rubber...........................273,000+
Consumer Products/Electronics......................265,000+
Communications - Datacom/Wireless........... 248,000+
Instrumentation & Controls .............................. 243,000+
Medical Equipment/Instrumentation ............. 235,000+
Fabricated Metals ................................................217,000+
Government..........................................................217,000+
HVAC, Fire Control, Safety...............................199,000+
Computers, Systems & Peripherals...............203,000+
Transportation.......................................................173,000+
Semiconductor & Electronic Components... 174,000+
Biotechnology/Pharmaceuticals .....................165,000+
Paper, Printing & Textiles..................................122,000+
Agriculture/Forestry ...........................................122,000+
Food & Beverage................................................129,000+
Packaging Machinery ..........................................68,000+
Other......................................................................994,000+
Registered Users by Job Function
Engineering ...................................................... 3,705,000+
Design..............................................................1,545,000+
Consulting......................................................... 738,000+
Process & Production.....................................493,000+
Faculty, Staff, Student....................................290,000+
Other...................................................................639,000+
Marketing/Sales.................................................710,000+
Technical Support/Services...........................694,000+
Manufacturing....................................................632,000+
Purchasing ......................................................... 589,000+
Research & Development...............................473,000+
General Corporate Management ................ 355,000+
Maintenance/Facilities Management..........293,000+
Architect/Builder/Contractor......................... 232,000+
Quality Control/Assurance .............................170,000+
Project Management........................................169,000+
Other..................................................................... 760,000+

DEMOGRAPHICS
Engineering360 Registered Users
By Region By Organization Size
Americas
62.2%
Under 100 employees
42%
More than 5,000
employees
15%
501-1,000 employees
15%
100-500 employees
23%
EMEA
19.3%
APAC
18.5%
1,001-5,000
employees
5%
Average work experience of registered users is 15–19 years.
90% or users are involved in the purchasing of goods and services.

How the electronics industry connects with
its target audience.
SOLUTIONS OVERVIEW
Your current and future customers turn to us to find the
information they need.
Hundreds of thousands of electronics engineers, buyers, and
other technical professionals regularly turn to our wealth of
online resources. They read our email publications to find
components and services, access the latest electronics industry
information and product news, interact with each other—and
connect with suppliers like you.
Expand your reach in electronics, discover qualified prospects
• Your target audience. More than 600,000 electronics
professionals rely on our suite of 360 sites and related
resources: engineers, electronics corporate executives,
technical professionals, and more. Real people with the
titles and responsibilities you want to reach.
• Branding, awareness, web traffic, AND engagement. Gain
visibility to help get your company noticed and recognized.
Generate contacts and inquiries with names, companies,
and contact information for fast and easy sales follow-up.
• Tailored, measurable marketing programs. Your business
is unique. Your marketing program should be, too. We don’t
believe in one-size-fits-all marketing. With GlobalSpec,
you have lots of ways to reach your buyers and gain
measurable results.
You’re in good company
Market leaders in the electronics
space use GlobalSpec to help
achieve their goals.
Reach key industry verticals
• Analog & Mixed Signal Design
• Automation
• Design Tools & IP
• Test & Measurement
• RF, Wireless & Microwave Design
• Embedded Systems
• Consumer Electronics Design
• Industrial Automation
• Communications/ Networks
Design
• Supply Chain
• IoT and Industrial IoT
• Automotive & Transportation
• Industrial & Medical Technology
• Avago Technologies Limited
• Cadence
• Coilcraft
• Digi-Key Corporation
• Emerson
• Honeywell
• Illinois Capacitor
• Infineon Technologies AG
• Interpower
• Littelfuse, Inc.
• Microchip
• Mouser
• Newark / element14
• New Yorker Electronics Co.,
Inc.
• NXP Semiconductors
• Radwell International
• RS Components
• TE Connectivity
• Texas Instruments
• Siemens
• Skyworks Solutions
• Synopsys
• Triad Magnetics

Gain visibility where part and
product decisions are made.
Datasheets360 is a comprehensive source for manufacturer datasheets and distributor
pricing and availability information—searchable by partial and exact product numbers.
Datasheets360’s price and availability information is powered by ECIA. Built to
facilitate product consideration and ultimately part procurement, the site represents
an opportunity for manufacturers to build brand awareness and position themselves
for design wins during a critical phase in the buy cycle, and for distributors to drive
transactions.
Featured Manufacturer—Increase your exposure among potential buyers, while
drawing attention to your product datasheets. Featured Manufacturer ads appear at
the top of a search results page. Designed and developed to feel like part of the search
results, these ads offer manufacturers dominant representation within the search result
set.
Featured First—Receive prioritized ranking among equal, relevant search results for
distributors. The Featured First product highlights distributor names on
Datasheets360.com.
Featured First is available for ECIA Authorized distributors only.
Part Detail Rectangle Banner—Get noticed by engineers and technical
professionals who are gathering deep, part-level data. These ads are displayed when a
Datasheets360.com user clicks for more information on a specific part. The 300x250
Part Detail Rectangle Banner delivers 100,000 guaranteed impressions each month.
Product Category Ads—Establish your brand and gain targeted exposure with
Product Category Ads. These ads are displayed when a user searches for a part within
a relevant product category on Datasheets360.com. Also designed to feel contextual
with the search results.
DATASHEETS360

The single source for essential insight
into the electronics industry
Electronics360 delivers trusted analysis and unmatched editorial content from the top
journalists in electronics media. Like no other publication, digital or otherwise, Electronics360
connects the dots from end-to-end in the electronics value chain with expert analysis
of supply and demand dynamics, spending, electronics design and manufacturing and
production trends and capacities.
The site also includes news articles; webcasts; teardowns; in-depth features; market and
business analysis; end-market reporting and commentary; and hardware, component and
services market share analysis.
Electronics360.com site sponsorships include:
Welcome Ad: This high-impact position is designed to get noticed, briefly displaying the first
time a visitor views the home page of Electronics360.com.
Display Ads: Connect with engineers and technical professionals as they search for critical
content, tools, information and more. Units are available as run of site or can be geotargeted.
Display ads on our web properties allow you to connect with engineers and technical
professionals across multiple industries and disciplines, where they are searching for critical
content, information, tools and more.
Native Advertising: Connect with specific audiences by topic of interest, while they are
searching for information that aligns with your content offerings.
Unlike traditional display ads, GlobalSpec Native Advertising places your ads within page
content that corresponds with content that is relevant to your target audience. That means
that your target audience will be exposed to your content while they are researching
products, reading the latest news and analysis, and exploring solutions.
ELECTRONICS360

NEWSLETTER ADVERTISING
Share your news with our
engaged, dedicated subscribers.
GlobalSpec newsletters are anything but
average, run-of-the-mill communications. These
70+ titles are well-crafted, well-respected
resources that your targets actually rely on as
a key resource during all stages of their buying
cycle.
Each newsletter is delivered to a list of opt-
in subscribers, who are eager to read the
rich editorial content our team provides. This
includes industry trends and events, the latest
research, product news and career information.
With a highly targeted selection of
newsletters, you can reach the right audience
efficiently and effectively. And of course,
customized reporting allows you to gauge the
success of your newsletter program.
Make your newsletter advertising buy work
harder for you while filling your pipeline with
the engineering and technical professionals
interested in the products you deliver, from the
markets and industries you serve.
92% OF ENGINEERS SUBSCRIBE
TO MULTIPLE NEWSLETTERS
*GlobalSpec and TREW Marketing 2021 Smart Marketing for Engineers

Newsletter Titles
NEWSLETTER NAME SUBSCRIBERS
Aerospace Technology 35,000+
Appliance Technology 21,000+
Automotive Technology 47,000+
Components for RF & Microwave 24,000+
Data Acquisition 36,000+
Defense & Security Technology 23,000+
Display Technologies 26,000+
Electrical Components 90,000+
Electronic Components 61,000+
Electronic Design Solutions 46,000+
Electronic Test Equipment 40,000+
Electronics360 88,000+
Light & Laser 47,000+
Military & Ruggedized Electronics 13,000+
Power Supplies & Devices 34,000+
Semiconductor Manufacturing 20,000+
Sensing Technologies 76,000+
Specs & Techs 732,000+
Wireless Technology 40,000+
Careers & Education 62,000+
5G & Digital Networking 130,000+
Acoustics & Audio Technology 31,000+
Alternative & Renewable Energy 93,000+
Chemical Manufacturing 38,000+
Coatings & Surface Engineering 59,000+
Construction Equipment 33,000+
CR4 Daily Digest 34,000+
Engineering in Motion 77,000+
Environmental Technology 33,000+
Fastening, Joining & Assembly 43,000+
Fluid Control 47,000+
Food & Beverage Technology 19,000+
Healthcare Engineering 20,000+
HVAC 44,000+
Industrial IoT 48,000+
Industrial MRO 20,000+
Industrial Processing Equipment 68,000+
Lab Equipment 44,000+
Machining & Metal Working 51,000+
Manufacturing Technology 122,000+
Material Handling & Logistics 48,000+
Materials Solutions 52,000+
Mechanical Components 78,000+
Mechanical Power Transmission 37,000+
Motion Control Components 42,000+
Motors & Drives 66,000+
Oil & Gas Technology 32,000+
Process Technology 116,000+
Quality, Test & Measurement 52,000+
Robots & Automation 35,000+
Scientific Instruments 33,000+
Shock, Vibration & Noise 24,000+
Software Engineering & Programming 82,000+
Transportation Technology 39,000+
Water & Wastewater Systems 26,000+
Wire & Cable Technology 35,000+
*Newsletter subscriber numbers are dynamic and subject to change.
Electronic Focused Titles
Connected Electronics 28,000+
Factory Engineering 34,000+
Hydraulics & Pneumatics 54,000+
Innovators & Makers 65,000+
Polymer & Composite Materials
43,000+
Structural & Civil Engineering 64,000+
Power Grid Technology
52,000+
Product Design Software 41,000+

A proven way to put your products in
front of the right people.
When your target audience is searching for products and services, they
turn to Engineering360.com to get what they need without wading
through the results of general search engines.
With millions of visits each month, Engineering360.com is the
undisputed destination for sourcing and specifying the products and
services you offer.
Our product discovery platform is designed to help you get maximum
exposure to these important decision-makers, provide a cross-channel
solution to promote your company, products and services, and to
generate demand.
Get your searchable product details in front of the right audience of
targeted and relevant prospects. Your product discovery program
also includes a robust company profile that can serve as your
personal content hub. You can add product announcements; product
announcements to promote product releases and other news; and links
to your website, technical articles, press releases, videos, and social
media channels.
FEATURES:
• Increased brand exposure to our audience
• Generate nurture ready contacts
• Drive traffic to your website
• Unearth real-time marketing insights
• Stand out amongst your competition with priority ranking
Extend your reach with guaranteed inclusion in product alerts. We
send these alerts to provide subscribers with weekly updates on the
latest product, supplier, and technical information of interest.
PRODUCT DISCOVERY PROGRAMS

Be the catalyst that drives
engagement and sales for
your company.
Research shows that it takes anywhere from 6 to
13 touches to deliver a qualified lead to sales.*
Additionally, Sixty-two percent of engineers complete
more than half of the buying process online before
they initiate contact with a vendor.**
Simplify the process of nurturing these contacts -
delivering the best leads to sales, guiding prospects
through the buyer’s journey, and ultimately turning
them into customers.
GlobalSpec Catalyst™ is an email marketing platform
that makes it easy for you to create innovative, on-
target campaigns that are specifically designed to
engage with and delight an engineering and technical
audience.
This all-in-one platform simplifies the marketing
process, providing you with the tools you need to:
• Access and segment your target audience
• Set up and deploy a campaign
• Analyze the results of a specific campaign with real-
time data
• Create targeted, data-driven nurturing campaigns
FEATURES:
• Visual campaign builder with built-in reporting and
audience projections
• Extensive library of email templates designed with
technical professionals in mind
• Simple audience segmentation capabilities
• Built-in GDPR and CAN SPAM compliance and
opt-out management
• Simple, visual reporting
CATALYST™ EMAIL MARKETING PLATFORM
* Source: Online Marketing Institute
** Source: 2021 State of Marketing to Engineers, GlobalSpec and TREW Marketing

Expand your reach while
staying targeted
If you want to cast a wider net while still exclusively targeting the electronics industry,
the Engineering360 Electronics Ad Network offers millions of banner impressions on
sites relevant to the professional electronics marketplace.
• Attractive CPM rates
• Flexible ad formats and sizes, including rich media, video, and mobile
• Comprehensive campaign management, optimization and reporting
• Geotargeting and native language translation opportunities available
Run your campaign across our entire network to reach engineers and technical
professionals of all types, or select from one of the many channels available.
Put your company front and center in electronics
The Engineering360 Electronics Ad Network reaches a specific audience including
design and development engineers and purchasing professionals who specify
in integrated circuits and semiconductors, passive components, connectors,
optoelectronics, and test & measurement devices. A simple click on your banner will
bring potential customers directly to your website.
The Datasheet Promoter—part of the Electronics Ad Network— helps accelerate
awareness of a particular part you are offering to an audience.
DISPLAY AD NETWORK

ECIA members: get noticed by your
target audience, where they are looking
Exclusive New Sponsorship Opportunities on Leading Sites in the
Electronics Space
Generate awareness and exposure among a targeted audience of
electronics professionals. ECIA Authorized sponsorship packages,
brought to you by Electronics360, are now available exclusively for
ECIA members.
About this Program
This unique branding opportunity offers unparalleled access to
professionals across the end-to-end electronics value chain via banner
advertising on the search results page of TrustedParts.com. This
popular inventory aggregation site, focused exclusively on authorized
distribution, offers the most comprehensive inventory search of
genuine electronics components from only authorized sources.
Previously only available on a limited basis, additional advertising
opportunities are now available to ECIA members.
This partnership is an opportunity for ECIA members to gain
unparalleled reach into decision makers and influencers along the
entire product life cycle, from design through production.
TRUSTEDPARTS.COM

WEBINAR PACKAGES
67% 82%
OF TECHNICAL PROFESSIONALS
ATTENDED AT LEAST ONE WEBINAR
OR ONLINE EVENT IN THE PAST YEAR
OF TECHNICAL PROFESSIONALS
FIND WEBINARS VALUABLE WHEN
DOING RESEARCH TO MAKE A
PURCHASE DECISION
Grow your audience by engaging ours.
Webinars provide strong demand generation opportunities and the
ability to build brand awareness, engage with your target audience
and establish thought leadership in your industry.
Your target audience also finds great value in viewing webinars. They
are convenient to attend and the events themselves are more robust,
interactive and compelling than ever before.
PUT OUR AUDIENCE AND EXPERTISE TO WORK FOR YOU.
You tell us whom you want to reach and we’ll target them via a
multichannel marketing plan included in your package. We also
provide hands-on, full-service project management that will guide
you through planning and executing your webinar. No other media
provider can match our audience reach or expertise in hosting
your webinar.
WHICH WEBINAR IS RIGHT FOR YOU?
Work with us to determine which webinar type meets your goals.
We can customize your webinar offering to make sure you maximize
your exposure and effect on your target audience of engineers and
technical professionals.
TOGETHER, WE’LL ANSWER THESE QUESTIONS:
• Will this be live, partially live, or pre-recorded?
• Will video be included?
• Which supporting assets do you want to make
available to attendees?
ALL WEBINARS INCLUDE:
• On-demand viewing
• Amplification before and after launch
• Custom audience aggregation
*GlobalSpec and TREW Marketing Smart Marketing for Engineers

CONTENT MARKETING SERVICES
Connect with your audience
through content.
GlobalSpec offers a suite of content marketing
services that help you connect to your
audience in a way they can relate to—through
valuable industry intelligence. After all,
information and insight are the fuel that drives
these motivated professionals day after day.
We even have tools to help you promote
your white papers, research reports, industry
perspectives and other content, including a
variety of social media amplification programs
and other native content.
Which content solution is right for you? We’ll
help you choose not only the type of content to
produce, but also where it should be published
— Engineering360.com, Electronics360.com, or
your own website.
WHITE PAPER PROMOTION
Looking to share your technical content with
a wider audience? Our white paper promotion
package is designed to help industrial
marketers spread their message to relevant
prospects via the Engineering360 platform.
This program is designed for industrial
marketers who have created valuable content,
but need help getting that content in front
of engineers. Our audience depends on
Engineering360 to help guide their purchasing
decisions. Now, your relevant content can help
keep them informed.
SUPPLIED CONTENT
Have content, but need the audience? We’ll
share your relevant content, such as white
papers or technical articles, on our site to
amplify its exposure.
*GlobalSpec and TREW Marketing 2019 Smart Marketing for Engineers
DC-Link capacitors form
an essential stage in
power conversion for
many applications, but
accurately measuring
real-world parameters
such as the ESR and ESL
is critical to optimum
design.
DC-link capacitors are an essential stage in power conversion for many applications, including
three-phase pulse width modulation (PWM) inverters, photovoltaic and wind power inverters,
industrial motor drives, automotive onboard chargers and inverters and medical equipment
power supplies.
When to and why use a DC-link capacitor
Where and why is a DC-link capacitor used? Figure 1 shows a drive system for an automotive
battery electric vehicle (BEV). The system includes a rechargeable bank of batteries to store
energy for the drive system, a three-phase inverter and an electric motor to provide traction.
The battery output voltage can be as high as 800 V DC.
This application, and those mentioned earlier, are DC-to-AC designs. They control the power
delivery to the load using power transistors (IGBTs or power MOSFETs) that switch high
levels of voltage and current at kilohertz frequencies. Switching topologies are inherently
efficient but generate a high level of electrical noise and voltage spikes during switch turn-off.
They also impose heavy transient current demands on the system DC supply.
The DC-link capacitor is located between the DC power source and the switching circuit.
Its purpose is to provide a more stable DC voltage, minimizing voltage dips as the inverter
sporadically demands heavy current.
The importance of accurate ESL/ESR measurement
The electrical response of an “ideal” capacitor is purely capacitive, but a real-world device also
has parasitic inductance and resistance.
Produced by: IEEE GlobalSpec April 2020
Measuring the ESL and ESR of a DC
link capacitor
Sponsored by: Zurich Instruments
Sponsored by:
Produced by:
Figure 1: A DC-link capacitor is a key element in many power converter designs. Shown is a three-
phase inverter for an electric vehicle traction motor.
Figure 2: The electrical model of a real-world capacitor has inductive, capacitive and resistive
elements.
90% OF ENGINEERS ARE MORE LIKELY TO DO
BUSINESS WITH COMPANIES THAT REGULARLY
PRODUCE NEW AND CURRENT CONTENT.*
CUSTOM CONTENT
We want our solution to meet your exact goals.
Work with our content services team to develop
your editorial calendar in a way that works
for you. We handle everything from content
direction to writing, production, and project
management. Content can range from a short
article to an advanced white paper or e-zine.

Messages that inspire action.
Share promotions, offers, brand and product messaging with
a targeted audience of engineering, manufacturing, industrial,
technical and scientific professionals. GlobalSpec provides multiple
opportunities for you to get your message to the right audience. All
of our lists can be targeted through a variety of selection criteria
including geography, job function, job title, industry, subscriptions
and more.
Engineering360 Direct Mail - Our targeted direct mail lists will contain
your most valuable prospects, pulled from our most engaged pool of
users that want to hear from you.
Engineering360 Email List Rental - Build awareness and drive
demand among a specific audience. This program allows you to share
your email message to a targeted audience of Engineering360 users.
FEATURES DIRECT MAIL LIST RENTAL CO-BRANDED EMAIL
Customized mailing
list
X X X
Reporting X X
Co-branded template X
Engineering360–
branded “from”
address
X
Full contact info for
those who clicked
X
Custom email products are available to GlobalSpec clients who
have reached a certain spending level with us. Contact your account
executive for details.
Engineering360 Co-branded Emails - Get all of the benefits of a list
rental product, plus introduce your message to a targeted audience
of professionals on behalf of the Engineering360 brand. Emails are
delivered in a co-branded template, from an Engineering360 email
address. Additionally, the co-brands include full contact information for
all recipients who clicked.
CUSTOM MAIL PRODUCTS

globalspec.com/advertising
For more information about GlobalSpec:
Visit: globalspec.com/advertising
Call: 800.261.2052
Email: sales@globalspec.com
Fax: 518.880.0250
201 Fuller Road
Suite 202
Albany, NY 12203

2022 electronics media_kit

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2022 electronics media_kit