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KAB
HAI
HOLI?
25TH MARCH ‘24
KAHA
HAI
HOLI?
CELEBRATIONS SPORTS CLUB
LOKHANDWALA, ANDHERI WEST
7000 75L
A
C
S
T
I
C
K
E
T
S
A
L
E
S
V
V
I
P
E
X
P
E
R
I
E
N
C
E
T
A
B
L
E
S
25LACS
F
O
O
D
A
N
D
B
A
R
S
A
L
E
S
25LACS
E
X
P
E
C
T
E
D
F
O
O
T
F
A
L
L
MUSIC & PARTY
ENTHUSIASTS
INDUSTRY & BUSINESS
PROFESSIONALS
GOOD
SPENDERS
CELEBRITIES&
INFLUENCERS
MILLENIALS AND
COLLEGE STUDENTS
FAMILY
INVESTMENT
TITLE SPONSOR
INR 36 LACS + Applicable Taxes
POWERED BY
INR 32 LACS + Applicable Taxes
CO-POWERED BY
INR 25 LACS + Applicable Taxes
ASSOCIATION
ABC
ABC ABC
PRESENTS
POWERED BY
CO - POWERED BY
ABC ABC ABC
* IMAGE USED FOR REPRESENTATION PURPOSEONLY
MEDIA DURATION PARTICULARS
RADIO 15 DAYS • 10 SPOTS PERDAY
5 RJ MENTIONS
• CONTEST
DIGITAL 90 DAYS
(PRE EVENT, SHOW DAY & POST
EVENT PROMOTIONS)
• EXCLUSIVECONTENT UPLOADS
• CROSS PROMOTIONS THROUGH ARTIST PAGE
• DIGITAL AND SOCIAL MEDIA ADVERTISING
PAYTM INSIDER 90 DAYS • PUSH NOTIFICATIONBANNERS
• EMAILERS
• SOCIAL MEDIA POST
• SPONSORED POST ON INSTAGRAM,
FACEBOOK AND GOOGLE ADS
OUTDOOR 10 DAYS • BILLBOARDS
• BUS SHELTERS & BUS WRAPS
OUTLET
ACTIVATIONS
15 DAYS • CLUBS AND BARS
• COLLEGE ACTIVATIONS
INFLUENCERS 30+ INFLUENCERS FOR 15 DAYS
MEDIA PLAN
PRE EVENTMEDIA TITLE PRESENTEDBY POWERED BY
PRINT MEDIA
OUTDOOR
LOGO ON CREATIVE
RADIO
SOCIAL MEDIA TITLE PRESENTED BY POWERED BY
TAGGING ON ALL SOCIAL MEDIA POSTS
BRANDING ON BOOKMYSHOW FOR TICKETS
EXCLUSIVE CONTEST – SOCIAL MEDIA
CONTENT TITLE PRESENTED BY POWERED BY
ARTIST MEETAND GREET
RIGHT TO SHOOT AFTER MOVIE
PRE EVENT CONTENT
EXCLUSIVE BRANDING OPPORTUNITIES (COST TO BE BORNE BY
SPONSORS)
TITLE PRESENTED BY POWERED BY
HOARDINGS AND STANDEES
TVC AND AV
EXPERIENCE ZONE 15*15 10*10
ON SCREEN BRANDING AT EVENTS (LOGO ANNIMATIONS ONLY)
ON GROUND MC ANNOUNCEMENTS
OTHERS TITLE PRESENTED BY POWERED BY
CATEGORY EXCLUSIVITY
RIGHTS TO RUN ACTIVATIONS (BEFORE & AFTER THE EVENTS)
RIGHT TO RUN CONTESTS AND PROMOTIONS
ON GROUND TITLE PRESENTEDBY POWERED BY
ILU
CHECKERED BACKDROP
TICKETS (15% OF THE
SPONSORSHIP VALUE)
(10% OF THE
SPONSORSHIP VALUE)
(10% OF THE SPONSORSHIP
VALUE)
TITLESPONSOR
POWERED BY CO-POWERED SPONSOR ASSOCIATESPONSOR
HOSPITALITY PARTNER
BEVERAGE PARTNER
DIGITALPARTNER
TICKETING PARTNER
MEDIA PARTNER
RADIO PARTNER
FOOD PARTNER
RADIO PARTNER
MUL
TIPLEX PARTNER
COVERAGE PARTNER OUTDOOR PARTNER REAL
TY PARTNER
SPONSORSHIP CATEGORIES
WHATS IN FOR THE BRAND
INCREASED VISIBILITY &
BRAND AWARENESS
Associating with our event
can expose the brand to a
wider audience, especially if
the event garners significant
coverage or social
media
media
helps
buzz. This exposure
in increasing brand
recognition and awareness
CONTENT CREATION
& SOCIAL MEDIA BUZZ
PRODUCT/SERVICE
SHOWCASE
Sponsorship can generate
user-generated content,
photos, and videos related to
the event that participants
share on social media. This
user-generated content can
amplify the brand's reach and
create a buzz around its
involvement
Sponsoring brands often
have the opportunity to
showcase their products or
services at the event. This
firsthand experience can
leave a lasting impression on
attendees and potential
customers
ENGAGEMENT
OPPORTUNITIES
Sponsorship
avenues for
provides
direct
engagement with the event
attendees. Brands can set up
booths, organize interactive
activities, distribute
promotional material, or offer
samples, allowing them to
engage with the audience in
a more personal way
TICKETS
THROUGH SERVICE FEES AND
COMMISIONS ON TICKETS SOLD
ALSO THIS WILL INCREASE THE
USER BASE
LACS WHICH RESULTS TO HUGE
TRANSACTION VALUE IN SINGLE DAY
DURING THE CONCERT
ARE PROMOTED ALONGSIDE THE
EVENT, INCREASING EXPOSURE,
VISIBILITY AND USER
ACQUISITION.
INCREASE IN USER BASE
PAYTM WILL BE EARNING
REVENUE
F&B SALES
INCREASE IN TRANSACTIONS
AVERAGE TOTAL F&B SALES IS RS
25
MARKETING
INCREASE IN VISIBILITY
PAYTM INSIDER'S NAME AND
SERVICES
THANK YOU
LETS DISCUSS

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Holi Bash 24 event sponsorship proposal_1

  • 1.
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  • 4. KAB HAI HOLI? 25TH MARCH ‘24 KAHA HAI HOLI? CELEBRATIONS SPORTS CLUB LOKHANDWALA, ANDHERI WEST
  • 6. MUSIC & PARTY ENTHUSIASTS INDUSTRY & BUSINESS PROFESSIONALS GOOD SPENDERS CELEBRITIES& INFLUENCERS MILLENIALS AND COLLEGE STUDENTS FAMILY
  • 7. INVESTMENT TITLE SPONSOR INR 36 LACS + Applicable Taxes POWERED BY INR 32 LACS + Applicable Taxes CO-POWERED BY INR 25 LACS + Applicable Taxes
  • 8. ASSOCIATION ABC ABC ABC PRESENTS POWERED BY CO - POWERED BY ABC ABC ABC * IMAGE USED FOR REPRESENTATION PURPOSEONLY
  • 9. MEDIA DURATION PARTICULARS RADIO 15 DAYS • 10 SPOTS PERDAY 5 RJ MENTIONS • CONTEST DIGITAL 90 DAYS (PRE EVENT, SHOW DAY & POST EVENT PROMOTIONS) • EXCLUSIVECONTENT UPLOADS • CROSS PROMOTIONS THROUGH ARTIST PAGE • DIGITAL AND SOCIAL MEDIA ADVERTISING PAYTM INSIDER 90 DAYS • PUSH NOTIFICATIONBANNERS • EMAILERS • SOCIAL MEDIA POST • SPONSORED POST ON INSTAGRAM, FACEBOOK AND GOOGLE ADS OUTDOOR 10 DAYS • BILLBOARDS • BUS SHELTERS & BUS WRAPS OUTLET ACTIVATIONS 15 DAYS • CLUBS AND BARS • COLLEGE ACTIVATIONS INFLUENCERS 30+ INFLUENCERS FOR 15 DAYS MEDIA PLAN
  • 10. PRE EVENTMEDIA TITLE PRESENTEDBY POWERED BY PRINT MEDIA OUTDOOR LOGO ON CREATIVE RADIO SOCIAL MEDIA TITLE PRESENTED BY POWERED BY TAGGING ON ALL SOCIAL MEDIA POSTS BRANDING ON BOOKMYSHOW FOR TICKETS EXCLUSIVE CONTEST – SOCIAL MEDIA CONTENT TITLE PRESENTED BY POWERED BY ARTIST MEETAND GREET RIGHT TO SHOOT AFTER MOVIE PRE EVENT CONTENT
  • 11. EXCLUSIVE BRANDING OPPORTUNITIES (COST TO BE BORNE BY SPONSORS) TITLE PRESENTED BY POWERED BY HOARDINGS AND STANDEES TVC AND AV EXPERIENCE ZONE 15*15 10*10 ON SCREEN BRANDING AT EVENTS (LOGO ANNIMATIONS ONLY) ON GROUND MC ANNOUNCEMENTS OTHERS TITLE PRESENTED BY POWERED BY CATEGORY EXCLUSIVITY RIGHTS TO RUN ACTIVATIONS (BEFORE & AFTER THE EVENTS) RIGHT TO RUN CONTESTS AND PROMOTIONS ON GROUND TITLE PRESENTEDBY POWERED BY ILU CHECKERED BACKDROP TICKETS (15% OF THE SPONSORSHIP VALUE) (10% OF THE SPONSORSHIP VALUE) (10% OF THE SPONSORSHIP VALUE)
  • 12. TITLESPONSOR POWERED BY CO-POWERED SPONSOR ASSOCIATESPONSOR HOSPITALITY PARTNER BEVERAGE PARTNER DIGITALPARTNER TICKETING PARTNER MEDIA PARTNER RADIO PARTNER FOOD PARTNER RADIO PARTNER MUL TIPLEX PARTNER COVERAGE PARTNER OUTDOOR PARTNER REAL TY PARTNER SPONSORSHIP CATEGORIES
  • 13. WHATS IN FOR THE BRAND INCREASED VISIBILITY & BRAND AWARENESS Associating with our event can expose the brand to a wider audience, especially if the event garners significant coverage or social media media helps buzz. This exposure in increasing brand recognition and awareness CONTENT CREATION & SOCIAL MEDIA BUZZ PRODUCT/SERVICE SHOWCASE Sponsorship can generate user-generated content, photos, and videos related to the event that participants share on social media. This user-generated content can amplify the brand's reach and create a buzz around its involvement Sponsoring brands often have the opportunity to showcase their products or services at the event. This firsthand experience can leave a lasting impression on attendees and potential customers ENGAGEMENT OPPORTUNITIES Sponsorship avenues for provides direct engagement with the event attendees. Brands can set up booths, organize interactive activities, distribute promotional material, or offer samples, allowing them to engage with the audience in a more personal way
  • 14. TICKETS THROUGH SERVICE FEES AND COMMISIONS ON TICKETS SOLD ALSO THIS WILL INCREASE THE USER BASE LACS WHICH RESULTS TO HUGE TRANSACTION VALUE IN SINGLE DAY DURING THE CONCERT ARE PROMOTED ALONGSIDE THE EVENT, INCREASING EXPOSURE, VISIBILITY AND USER ACQUISITION. INCREASE IN USER BASE PAYTM WILL BE EARNING REVENUE F&B SALES INCREASE IN TRANSACTIONS AVERAGE TOTAL F&B SALES IS RS 25 MARKETING INCREASE IN VISIBILITY PAYTM INSIDER'S NAME AND SERVICES