Air Show Experience Sponsorship Program

UNIQUE NEW SPONSORSHIP: AIR SHOWS
• Top North American Air Shows
• Attended Annually by Tens of Millions
• Captive Audience with Attractive
Demographics
• Uncluttered Marketing
Environment
The 2016
AIR SHOW
EXPERIENCE
SERIES
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.

Who Sponsors Reach with
Air Show Audiences
18 - 34,
34%
35 - 54,
45%
AGE
Male, 60% Female,
40%
GENDER
Source: International Council of Air Shows
1 - 4 Hours,
38%
4 - 8 Hours,
47%
8+ Hours,
11%
SHOW DWELL TIME

Computers &
Technology, 10%
Management,
Sales &
Marketing, 22%
Professional
Services, 14%
OCCUPATION
Some College,
37%
High School
Graduate,
16%
4-Year
Degree,
27%
Post
Graduate,
16%
EDUCATION
$18K - $35K,
16%
$35K - $75K,
34%$75K - $100K,
16%
$100K +,
25%
HOUSEHOLD INCOME
Air Show Audiences
Source: International Council of Air Shows© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.

… are regular participants in
many activities:
• 48% hike/jog/walking.
• 32% biking.
• 28% Theater/concerts/
shows.
• 21% Watersports/boating.
… also attend major
sporting events:
• 39% NFL
• 19% NCAA Football
• 27% MLB
• 23% NASCAR
Air Show Audiences
…are Affluent:
• 65% own their home.
• 43% bought a new
car/truck in last 3 years.
• 28% have an
investment portfolio.
• 10% own a vacation
home
BASED ON ATTENDEE SURVEYS, AIR SHOW AUDIENCES…
Source: International Council of Air Shows© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.

On-Site Benefits for B2B Sponsors
A High-Energy, Thrilling Environment
VIP Hospitality Chalets, Special Access for Guests & Clients
Unforgettable Siteseeing Flights and Ridealongs
Meet & Greets with World-Class Pilots
Astronaut and Celebrity Pilots Speaking Engagements
Up Close with Amazing Military & Corporate Airplanes

Large Exhibit/Sales Footprints Available
Uncluttered Setting for more Effective Marketing
Excellent Brand Density of Exposure
Great for Sampling, Contests and Product Giveaways
Partnerships with Non-competing Products and Services
Intense Fan Loyalty
Identification with Popular Charitable Causes
On-Site Benefits for B2C Sponsors

On-Site Benefit for All Sponsors
Air show fans are captive; they stay at show all day.
Fans are emotionally engaged, sharing common themes of
excitement, amazement, inspiration and awe.
Fans leave happy: unlike sporting events, there are no winners
and losers - everyone enjoys the show together.
Fans consider air show admission a great family entertainment
value, have time and money to spend on-site.

The Air Show Experience platforms facilitate
effective execution of sponsorship objectives, including:
● Brand Messaging ● Sales/Activations ● Social Media Interactions
Content on the platforms…
• Integrates your brand, ensuring
constant fan interaction
• Can be custom-created to associate
with show performers, storylines
• Carries on after event
• Is Interactive and social
• Delivers measurable results
• Produces actionable data
The Airshow Experience Platforms
Multiple Channels for Innovative Marketing
Video Walls
Hospitality Venue
Social Media
Mobile App
Digital Signage
Kiosks
Digital Distribution

HOSPITALITY &
EXHIBIT SPACE
EXECUTION
• We work with show to fulfill sponsor
needs for exhibit space or hospitality.
• Exhibit traffic is driven by contests,
geo-enabled app, in live video feed.
• Can include interviews with company
representatives.
BENEFITS
• Direct touchpoint with upscale
consumer audiences.
• Outstanding sampling opportunities.
• Uncluttered by other non-endemic
(non-aviation) marketers.

LED WALLS EXECUTION
• Live, “must watch” production for
audiences on-site.
• Sponsorship integrated into content.
• Cross-promotion of other platforms,
sponsor exhibit.
BENEFITS
• 68% Message retention of (vs. 10% for
just PA “reads”)
• Sponsor’s content.
• Drive on-site sampling.
• Drive sponsor website and social media
traffic.

MOBILE APP EXECUTION
• Compelling content integrated with
other platforms
• Interactive participation: voting,
contests, social posting
BENEFITS
• Database of participants
• Sponsor branding
• Sponsor content
• Couponing
• Push messaging

DIGITAL
DISTRIBUTION
EXECUTION
• Global extension of on-site feed
multiplies sponsor exposure.
• Partnerships with major digital content
distributors.
• Pre-, during and post-broadcast
promotion by distributors.
BENEFITS
• Remains available on-demand
• multiplier of in-show sponsor exposure
• Allows real-time call to action for sponsors
• Drive sponsor website and social media
traffic

SOCIAL MEDIA EXECUTION
• Sponsors SM feeds are layers on top of
race and race team feeds
• SM producer continuously cross-posts,
drives trends and promotes sponsor SM
BENEFITS
• Measurable growth in captured SM
customers
• SM traffic spike during and after event
• Allows real-time call to action for sponsors
• Allows sponsor “influencer” status
opportunity

DATE MARKET DMA ATTENDANCE
March 16 Tampa FL 13 200,000
April 20 Lakeland FL 250,000
May 18 Wantagh NY 1 125,000
May 25 Kingstown RI 200,000
June 15 Dayton OH 65,000
July 20 Oshkosh WI 35 400,000
July 27 Seattle WA 14 200,000
August 10 Chicago IL 3 1,500,000
August 24 Ypsilanti MI 100,000
August 24 Cleveland OH 19 75,000
September 7 Fort Worth TX 5 50,000
September 28 Sacramento CA 20 100,000
September 28 San Diego CA 28 500,000
October 12 Millington TN 80,000
October 19 Lake Charles LA 100,000
October 26 Atlanta GA 9 150,000
October 26 Houston TX 10 100,000
November 2 Pensacola FL 100,000
Choice of Air Shows Across Many
Top DMAs
With over 250 annual North
American air shows, virtually
every major market is covered.
Sponsors choose shows best
suited to their customer base
and marketing goals.
SELECT 2015 Air Shows

ACTIVATION Aggregated Single Show
On-Site Benefits (16 Show Days) Average
EXHIBIT/SAMPLING Exhibit Foot Traffic 127,500 21,250
Samples Distributed 63,750 10,625
HOSPITALITY Chalet
Complimentary Guest Passes
On-Site Signage/Recognition
Jumbotron Physical Signage Impressions 4,250,000 708,333
PR/Verbal Announcements Impressions 4,250,000 708,333
Opportunity to speak/intro. (b) Impressions 850,000 141,667
Jumbotron Billboard (b) Impressions 15,937,500 2,656,250
Jumbotron Commercial (b) Impressions 16,575,000 2,762,500
Website/Digital/Social Media
Website Visits Driven Unique Visits 85,500 14,250
New Facebook/Twitter Likes/Followers 12,750 2,125
Official Programs/Publications
Programs, Tickets, etc. Impressions 637,500 106,250
AGGREGATE SPONSORSHIP
SUMMARY
Sponsorship Package
Summary Value & Benefits

Aggregate Value Average Single
(6 Shows) Show Value
VALUATION Show Attendance (All Days) 850,000 141,667
On-Site Benefits
$71,000 $11,833
On-Site Signage/Recognition
$515,738 $85,956
Website/Digital/Social Media
$639,600 $106,600
Official Programs/Publications
$27,094 $4,516
Total Tangible Value $1,083,131 $180,522
Intangible Value $806,933 $134,489
TOTAL VALUE $1,890,064 $315,011
AGGREGATE SPONSORSHIP
SUMMARY
Sponsorship Package
Summary Value & Benefits
Total Value all Benefits: $1.0 Million
Packages will be custom-built for sponsors based on number of
shows, which platforms are utilized and what creative used

Throttle Up Your Return on
2016 Sponsorship Spending
“Air shows are likely to grow even more popular with marketers as they learn of the
events’ unusually broad-based demographics and fan loyalty.”
- Adweek
“We sponsor a lot of events - this
[“Thunder Over the Boardwalk”, the
Atlantic City Air Show] is the event that
our customers remember through out the
year and start asking early for tickets to.”
- Brian Juleskusky
Senior VP, Bank of America
“All of the feedback was unanimous. They
loved the location and VIP treatment -
many of them had been to the show
before, but not like this! It was a great
opportunity for us to spend time with them
and we can't wait for next year!”
- Pepe Miller
VP, Ad Sales, Midwest Region
Discovery Networks
“Fina is involved with air shows for three
reasons. First, it’s the most efficient
event marketing vehicle we’ve found in
terms of cost. Second, we achieve a
greater density of brand awareness…
Third is the opportunity we have to
interact with a large crowd. For us, it
means signing up credit cards. For
another sponsor, it may mean product
research. The opportunities are limitless.”
- Mark Palmer
Manager, Corporate Communications,
Fina Oil & Chemical Company
For more details, contact Phillip Hurst
407.399.3300
Phillip@HurstGroup.US

Air Show Experience Sponsorship Program

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