The document announces a nine-day Navratra Utsav event featuring folk singer Falguni Pathak and the Tathiya group from October 16-24, 2022 at the Goregoan Sports Club in Mumbai. It provides details about Falguni Pathak's career and achievements. The event is a collaboration between Mangal Entertainment and 3rd Rock Multimedia, who promise an entertaining experience. The document also outlines the marketing and sponsorship plans and benefits for title sponsors, presenting sponsors, powered by sponsors, and associate sponsors of the event.

1. MANGAL ENTERTAINMENT & 3RD ROCK MULTIMEDIA
PRESENTS
NAVRATRA UTSAV
with FALGUNI PATHAK &TA THAIYA GROUP
NINE DAYS OF FUN + DIVINE ENTERTAINMENT
Date: 16th to 24th October, 2012
Venue: Goregoan Sports Club, Mumbai.

2. NAVRATRA UTSAV
with FALGUNI PATHAK &TA THAIYA GROUP
Falguni Pathak has been an acclaimed singer and performing artist in
India. Gujarati Folk Dandiya fame has made her renowned
throughout the world.
For more than two decades Falguni has made everyone dance to
her ‘Pari Hoon Main’ track.
She has been the only female folk artist in India to gain such a
memorandum achievement for the country. Serving almost 50,000
people every year is what they call as Colossal.
This year Falguni & the Tathiya group is glad to be associated with
Mangal Entertainment & 3rd Rock Multimedia. These two companies
along with Falguni – the dancing queen promises a breath taking
experience!

3. MEDIA PLAN
Print
TV Radio
Digital OOH

4. PRINT MEDIA
S.No. Publications Edition Dimension Insertion Amount
1 Mid Day Mumbai 832 5 946,256
2 Mid Day Mumbai 405 5 495,231
3 Mid Day Gujarati Mumbai 832 5 526,500
4 Mid Day Gujarati Mumbai 405 5 260,325
5 Navbharat Times Mumbai 823 5 2,324,975
6 Navbharat Times Mumbai 400 5 1,130,000
7 Bombay Times Mumbai 823 5 7,612,500
8 Bombay Times Mumbai 400 5 3,700,000
9 Gujarat Smachar Mumbai 823 5 2,243,965
10 Gujarat Smachar Mumbai 400 5 1,026,400
Grand Total 20,266,152

5. DIGITAL PROMOTION
Facebook Twitter
-Regular/Daily Updates -Create Hashtag, list
-Event Updates -Contest
-Sponsor updates -Sponsor updates
-Engagement (Polls, Contest) -Sharing
-Content sharing content/images/videos
YouTube Blogging/Microsite
-Uploading videos -Drafting quotes
-Sponsors video uploads -Sponsors’ take
-Annotations and linking of -Seeding Things to do and Tips
the videos
• Content about the Navratra Utsav on the official website of 3rd Rock Multimedia.
• Information about where to collect the tickets and relevant rates.
• Sponsor’s logo and their link to the website.

6. BROADCAST
Television Radio
- Livetelecast - Contest
- Contest - RJ Mentions
-Ticker* - 30 sec spots
-10 sec teaser ad* - 15 days pre campaign
-15 days pre campaign# - Sponsors’ mention
-Sponsor logo
•On Major News and Music Channel
# On Television partner

7. OOH – Out of Home
(One Month Campaign)
Hoardings (58 nos) AC Bus wraps (50 nos)
(please see the attached sheets) (please see the attached sheets)
•Phase 1 – Reveal (teaser) (25 • Full AC bus wraps covering
hoardings) the artist and the Sponsor’s
•Phase 2 – Information & logo.
association (25 hoardings)
•Phase 3 – Grab now! (50
hoardings)
BEST Bus Screens (TV) Rickshaw
(Rs. 8 Lakhs / 800 nos) (Rs.1 Lakh / 1000 nos)
•Ads in BEST buses TV screens • Stick-ons behind the
and Colleges. rickshaws in Mumbai.

8. ASSOCIATIONS & SPONSORSHIPS -
PRESENTED BY
TITLE SPONSOR
NAVRATRA UTSAV
with FALGUNI PATHAK &TATHIYA GROUP
POWERED BY
ASSOCIATE SPONSORS ASSOCIATE SPONSORS
ASSOCIATE SPONSORS ASSOCIATE SPONSORS
PARTNERS PARTNERS PARTNERS PARTNERS PARTNERS PARTNERS

9. Benefits to Title Sponsor -
Highest importance in the entire event. Status – TITLE SPONSOR
Sponsorship value : INR. 2.5 Crore
DELIVERABLES BY 3RD ROCK MULTIMEDIA –
• Event Status – “TITLE SPONSOR”
• Press Conference – Sponsor will be given an opportunity to speak and
represent the company.
• Extensive Media Coverage – Logo presence across all media collaterals
• Venue Branding – Main entrance gate.
Stage.
Standees (100 nos)
Banner (6 x 3 – 100nos.)
• Projector/LED Branding – Logo/AV to played during the event.
• Passes –
VIP Season – 100 nos.
Season – 50 nos.
Daily passes – 25 nos.

10. Benefits to Presenting Sponsor -
Status – PRESENTING SPONSOR
Sponsorship value : INR. 1 Crore
DELIVERABLES BY 3RD ROCK MULTIMEDIA –
• Event Status – “PRESENTING SPONSOR”
• Press Conference – Sponsor will be given an opportunity to speak and
represent the company.
• Extensive Media Coverage – Logo presence across all media collaterals
• Venue Branding – Main entrance gate.
Stage.
Standees (75 nos)
Banner (6 x 3 – 75nos.)
• Projector/LED Branding – Logo/AV to played during the event.
• Passes –
VIP Season – 50 nos.
Season – 25 nos.
Daily passes – 25 nos.

11. Benefits to “Powered by” Sponsor -
Status – POWERED BY SPONSOR
Sponsorship value : INR. 75 LAKH
DELIVERABLES BY 3RD ROCK MULTIMEDIA –
• Event Status – “POWERED BY SPONSOR”
• Press Conference – Sponsor will be given an opportunity to speak and
represent the company.
• Extensive Media Coverage – Logo presence across all media collaterals
• Venue Branding – Main entrance gate.
Stage.
Standees (50 nos)
Banner (6 x 3 – 50nos.)
• Projector/LED Branding – Logo/AV to played during the event.
• Passes –
VIP Season – 30 nos.
Season – 20 nos.
Daily passes – 15 nos.

12. Benefits to “ASSOCIATE” Sponsor -
Status – ASSOCIATE SPONSOR
Sponsorship value : INR. 50 Lakh
DELIVERABLES BY 3RD ROCK MULTIMEDIA –
• Event Status – “ASSOCIATE SPONSOR”
• Press Conference – Sponsor will be given an opportunity to speak and
represent the company.
• Extensive Media Coverage – Logo presence across all media collaterals
• Venue Branding – Main entrance gate.
Stage.
Standees (25 nos)
Banner (6 x 3 – 25nos.)
• Projector/LED Branding – Logo/AV to played during the event.
• Passes –
VIP Season – 20 nos.
Season – 15 nos.
Daily passes – 15 nos.

13. See you this Navratra!