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1. Demand
Generation
Best Practices
Your Company Name

2. Agenda
Welcome Message
9:00am-10:00am
About US
10:00am-11:00am
Meet The Team
11:00am-12:00pm
Portfolio
12:00pm-1:00pm
Results
1:00pm-2:00pm
01
02
03
04
05
2

3. Demand Creation Process
Reverse
Engineer
Bookings
Decompose booking to calculate the
number of responses, MQLs & SQLs
required to build the necessary pipeline
Contacts
Create, buy & rent
contact information for
desired title & roles
Sales
Tools
Providing the right sales tools
the sales reps at the right time
& in the right format
Demand
Creation
Strategy
Develop the chase, come,
community &/ co-create approaches
Offers
Create, compelling offers that are
relevant for buyers, with respect
for the buying cycle
Metrics
Measure all steps &
incorporate feedback for
optimization
Integrated
Plan
Align all marketing resources to support
the initiative in a comprehensive, logical
& sustained manner
Automation
SFA, lead scoring & lead
nurturing
Market
Sizing
Defining the addressable
& served markets
Build a list of targeted
companies
Database
Demand
Management
10 touch follow – up
methodology
Solution
Define the solution & compelling
messaging going to market
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Demand Creation
Strategy
Caught Chase Come Co-create
Social media
Content
Endorsements
Credentialism
Birds of a feather
Starburst
Website tracking
Reverse look – up
Digital assets
Incubation
Interactive email
Account intelligence
Partner Marketing
Influencers
Analysts
Peers
Authors
Academia
Thought Leaders
Data development
Account intelligence
Digital assets
Social media
Sales calls
Incubation
Appointment setting
Interactive Email
4

5. Demand
Creation System
VLIFT Methodology
Value Enhancement
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audience's attention.
AVID Methodology
Value Innovation
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audience's attention.
Entrepreneurial Insight Generator
Opportunity & Threat Discovery
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audience's attention.
5

6. Demand
Acceleration Framework
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Creative
SEO
Content Marketing
Product Marketing
Display
PPC
Social Ads
Paid Acquisition
Website & Apps
Analytics
Marketing Automation - Market
Marketing Operation
6

7. Elements of Demand Creation Campaign
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Campaign
Proof
› References
› Success Stories
Others
› Blogs
› White Papers
› Webcast
Vehicles
› Social Media
› Email, Dmail
› Tele
Qualification
Sales Tools
› PPTs
› Scripts
› White Papers
› Industry
Metrics
Follow - Up
› 10 Touch
› Scripts
› Email
Suspects/Prospects
› SFA
› Hoover
Value Prop
› B2B
› B2C
Waves
› Trends
› Issues
7

8. Demand Creation Template
Demand
Creation
Winning
Opportunities
Account
Management
Sales Process
Repeatable Process to Gain
Access to C- Level
Decision Makers
Completive & political strategies
to win the deals that you can’t
afford to lose
Best practice process for
increasing account share
Sales People
Messaging to get C – Level
Decision makers to evaluate
your solution
Sales execution skills for
discovery, presentation,
relationships, &negotiation
The skill to become a trusted
advisor & true business
partner to your clients
Sales
Management
Manage activity metrics for
new business development
Deal coaching to improve
strategies & forecast accuracy
Segmentation for effective
resource allocation. Strategic
plan coaching
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9. Demand Creation Steps & Process
Demand Planning
Generate (Statistical) Demand
Plan Assess Previous
Period assumptions
Supply Planning
Generate Supply Chain Plan
Generate Material Requirements &
Production Plans
Pre - S&OP Meeting
Generate Report & Metrics
Document Supply Chain
gaps & resolutions
Executive Meeting
Review Recommendations
& make decisions
Resolve remaining issues
DataCollection
Supply
Demand
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10. Demand Generation From Sales Perspective
Form Submits Email Social Online Website PPC Webinars Events
Content
Synd
Return to Marketing For Further Nurturing
Lead Appointment Opportunity Customer
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11. Let’s Start again in
20 Minutes
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Coffee
Break
11

12. Demand Creation Icons Slide
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13. Additional
Slides
13

14. Meet Our
Team
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audience's attention.
Awards
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audience's attention.
Project
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audience's attention.
Strategy
14

15. Our Target
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15

16. Idea Bulb
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Idea
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16

17. Quotes
Someone’s sitting in
the shade today
because someone
planted a tree a long
time ago
…Warren Buffet
17

18. Puzzle
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audience's attention.
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18

19. Timeline
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audience's attention.
2015
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2017
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2019
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2016
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2018
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20. Pie Chart-Timing Concept
50%
30%
20%
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Product 03
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Product 01
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Product 02
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21. Column Chart
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
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StackedArea-
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23. Address:
# Street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank You
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