I Keep It Classic sponsorship package for A3C Main Stage

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This is a slide for the A3C Main Stage event hosted by Supahotbeats

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I Keep It Classic sponsorship package for A3C Main Stage

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  2. 2. Letter to the Sponsors 1 A3C Festival Overview 2 I Keep It Classic, LLC Overview 3 Sponsor Benefits 5 A3C Festival Details 9 A3C Festival Main Stage Event 10 “The X isle” 11 A3C Festival 2012 Sponsor Packages 12 Additional Information 16 Contact Information 17i
  3. 3. A3C Festival 2012 Main Stage Events Powered ByI Keep It Classic | “The X isle”Dear Potential Sponsor,I Keep It Classic, LLC is excited to announce their partnership with SupaHotBeats to power the A3C FestivalMain Stage Event – “The X isle” October 13, 2012. In Celebrating 10 years of producing music, SupaHotBeatshas teamed up with DJBooth.net to present the headlining show at the 2012 A3C Festival. The showcase will takeplace in the outdoor music park at the Masquerade music complex in Atlanta, Georgia; with special appearancesby Yelawolf & Tech N9ne. Other confirmed artists include: STS, Emilio Rojas, Nikkiya, Chris Webby, Rittz, JonHope, Ryatt, Shawty Fatt, Big Page, Jackie Chain, Diamond, Smoke of Field Mob. I Keep It Classic, LLC is incor-porating diversity, education, technology, and community involvement to bring worthy exposure to this growingand highly anticipated showcase.This premier event brings together some of hip hop’s elite and brightest up-and-coming artists throughout theUS, and internationally. Through the support of artists and fans alike, the A3C (“All 3 Coasts”) has grown intoone of the largest hip hop festivals in the US, drawing 15,000 plus people in 2011, and 4,000 plus to the mainevent alone. The A3C festival has become a cultural event and vital meeting ground for hip hop fans as well asMCs, DJs, producers, media, A&Rs and anyone else with a career in the hip hop industry.A3C Festival Main Stage Event – “The X isle” represents an exceptional opportunity to put your company’s namein front of key industry leaders who have vested interested in you products. By becoming an exclusive sponsor,you have the chance to reach this uniquely targeted audience and demonstrate your commitment to industryrelationships.Do not miss this opportunity to place your company in front of these crucial players in the music industry. Feelfree to contact I Keep It Classic at your convenience using the information below to discuss any of the affordableopportunities listed on the next pages.We look forward to seeing you there!Sincerely,Rafielle Kirkland Erik Gagnon Patricia RandolphFounder & CEO Chief Operating Officer Business Development Officerrafielle@ikeepitclassic.com erik@ikeepitclassic.com patricia@ikeepitclassic.comI Keep It Classic, LLC404.590.IKIC www.ikeepitclassic.com 1
  4. 4. A3C Festival: OVERVIEW A3C is the Largest Hip Hop Festival in the Southeast Now entering its 8th year, A3C is a 3 day hip hop festival held annually in Atlanta, GA. The festival includes live performances from some of hip hop’s elite and brightest up-and-coming artists throughout the US, and internationally. Through the support of artists and fans alike, the A3C (“All 3 Coasts”) has grown into one of the largest hip hop festivals in the US, drawing 15,000+ people in 2011. The A3C festival has become a cultural event and vital meeting ground for hip hop fans as well as MCs, DJs, producers, media, A&Rs and anyone else with a career in the hip hop industry. A3C 2012 Kick-Off at SXSW - A3C has already begun engaging its audience of artists, industry professionals, and fans; A3C hosted an official showcase at SXSW in Austin, TX and announced A3C 2012 partners and artists. A3C Expands in 2012 - Due to the success of the festival in 2011 and feedback from artists, partners, and fans, A3C is planning to nearly double its size in 2012. A3C is adding a second campus in Little 5 Points Community in Atlanta, GA, with more venues in the surrounding area, and is increasing the quantity and diversity of content throughout the weekend.2
  5. 5. I Keep It Classic: WHAT WE’RE ABOUT The brainchild of hip hop artist turned entrepreneur Rafielle Kirkland, Atlanta based I Keep It Classic drives new loyalty for consumer brands through live events and managed on-line content programs. In addition to our own spotlight events and proprietary content programs, we partner with a select handful of other event management companies and provide them with all the traditional tools of a top echelon advertising agency. We offer unmatched creativity, rigorous analytical capabilities and pragmatic approaches to even the most difficult challenges. Unlike most advertising services, I Keep It Classic recruits worldly team members with significant client-side experience. This experience enables us to quickly grasp the needs of our consumer product and service clients, understand an organiza- tion’s business model, and customize revenue growth programs specifically toward our customer’s mindset. I Keep It Classic, LLC Partnership/Sponsorship: I Keep It Classic believes in each brand it represents, every event hosted/powered, and every sponsor selected. Our positive image comes with proven results. We work with highly diverse sponsors, and we seek sponsors that have similar busi- ness ideologies and visions as I Keep It Classic. Every assignment is approached as a partnership, and we are selective with our clientele. Our clients are companies and institutions with the drive, passion and will to excel in their respective category, and they demonstrate a high degree of integrity in all aspects of their business. Beyond event management, brand strategy, graphic design and collateral produc- tion, I Keep It Classic offers measurable growth solutions. Each of our practice area delivers value directly tied to your results. When you succeed we succeed.3
  6. 6. “By sponsoring an event or providing a budget for an event’s broadcast, a sponsor can generate audience awareness while simultaneously creating associations of the event’s values in people’s minds… Each sponsorship property or vehicle has certain associated images in the consumer’s mind that transfer to the sponsor,” (Tony Meenaghan, 1996, Sloan Management Review). Benefits of I Keep It Classic Event Marketing Include: Effective means of increasing company’s image, visibility, and product education in community/region/nation; Positive Increase Sales Increase public profile in relatively cost-effective manner Transcend language and culture barriers More Accurate/Real Data Collection; Immediate customer response to new or current product offerings, and Improves On-going customer service/satisfaction Develop closer relationships with current and prospective customers Showcase products and services Unload obsolete inventory Allow company(s) to compete more effectively with bigger firms with much larger budgets Tickets sale are incentives to employees, customers, vendors, etc. Strengthens Brand Loyalty; promotes company culture via employee, customer, community, and business Boost sales (short term and long term) through the event support Community relations; Creates visibility as good community citizen (improving quality of life in your community - makes community proud, increases loyalty, attracts good new employees, and customers Business Networking; Generates new business via contacts and leads as result of marketing services. Business Market Expansion; Provides access to various audiences, employees, business decision making, government regulators, consumers.4
  7. 7. I KEEP IT CLASSIC, LLC OFFER SPONSORS THE FOLLOWING: Database maintenance, scrubs, vertical lists Volunteer Management Membership reports Membership drives, retention strategies Administrative: Communication with all principals involved in association National Liaison – calls, reports, etc. Prompt and professional response to all association inquiries, calls, email, etc. Mailings - Snail & E-mail Sponsorship benefit fulfillment Meetings: Requests for Proposals (RFPs) Vendor negotiations, contracts Venue (locations, contracts, specs, set up) Food & Beverage requirements, review of BEOs Audio Visual vendor coordination PowerPoint Presentations Podcasting Registration staff, signage, name tags, general meeting supplies, speaker gifts, and more Online registration and meeting fee collections Pre and post registration reports and tracking Communication & coordination of speakers, panelists, PowerPoints, etc. Planning calendar and comparisons with community calendars Any print needs (brochures, handouts, signs) Project Management for Meetings, Conferences, Galas, Award Banquets5
  8. 8. Financials: Maintaining all account payables and receivables Monthly financial reports via QuickBooks Event and Membership financial reports Assist in audits, tax filings, etc as needed Compliance at the State and Federal level to remain in good standing Marketing & Communications: Regular e-newsletters to your mailing list on the schedule you choose – weekly, monthly, quarterly, etc. Website maintenance and content updates Press release postings Calendar postings for your meetings/events Attendance: Track attendance growth at events Report attendance growth and suggest ways to target new attendees Monitoring of attendance where appropriate – for example, not everyone is admitted to a VIP event or a members only meeting Festival Management: Is your company or organization planning a conference? I Keep It Classic can guide your planning process, whether your conference is for 100, 1,000, or more people. Project Management: Development and oversight of project milestones and timelines Management of all committee and/or board meetings Oversight and reporting of progress on all goals and key objectives6
  9. 9. Negotiations: Venue negotiations on pricing, setups, menus, etc. Vendor negotiations on pricing for audio/visual support, photography, videography, and more Contracts: Thorough review of venue and vendor contracts Oversight of contract specifications – we will ensure that you receive the service you desire and are guaranteed in your contracts. Research: Venue and vendor research and comparisons Calendar research to ensure that your event wont be competing for attendees Budget: Development of the conference budget Oversight of budget during planning process7
  10. 10. I Keep It Classic Sponsors/Clients Past and Present: (Not All Inclusive) Microsoft Godiva Monster Energy Drink Def Jam Ciroc Universal Records Interscope Records V103-The People’s Station Atl. Adidas Patchwerk Studios NearByThis Kroger Jezebel Mirosa And More…8
  11. 11. A3C Festival 2012 Details Thousands of fans at the A3C outdoor stage in 2011 When: 2012 Dates: Oct 11-13 Where: Atlanta, GA Venues: Masquerade & Little 5 Points Artists: Tech N9ne, Devin the Dude, Paul Wall, Freeway, 9th Wonder, Ab-Soul, 7evenThirty, A.Dd+, Actual Proof, Aleon , Ana Tijoux, Big Rec, Big Remo, BocaFloja, Clear Soul Forces, CoryMo , Emmanuel Jal, Fatkidsbrotha, FowL , Fresh, Harmony Muzik, Killa Kyleon, King Louie, Kingpen Slim, Kevin Lester, League of Extraordinary G’z, Jon Connor, Luck-One, Mach Five, Marvwon , MC ADaD, M.I.C., Mikkey Halsted , The Mighty Miscellaneous, Mush Millions, OG, Ron C, One Be Lo, Rapsody, Retro Sushi, Ro Spit, Scolla, Sha Stimuli, Sqwert, Starlito, SL Jones, SmCity, Substance, Supreme INK, The Niceguys, Wavy Wallace, and MORE. Who: Local and International Hip Hop Artists, Local and Corporate Sponsors Approx Turnout: 15,000 ppl9
  12. 12. A3C Festival Main Stage Event A3C Festival Main Stage Event(s) Powered By I Keep It Classic - "The X Isle" In Celebrating 10 years of producing music, SupaHotBeats has teamed up with DJBooth.net to present the headlining show at the 2012 A3C Festival. The show- case title "The X isle" will take place in the outdoor music park at the Masquerade music complex on Saturday, Oct 13th. Over 12 artists are confirmed for the show, with more headliners to be announced. SupaHotBeats & Djbooth.net Showcase SupaHotBeats SupaHotBeats is an innovative music production company led by music producer WillPower, one of Complex Magazines Top 15 producers of 2011, and producer of YelaWolfs critically acclaimed "Trunk Muzik". SupaHotBeats, established in 2002, has over 200 rev- enue producing copyrights and has produced four Billboard charting projects via Yelawolf, Wiz Khalifa, and Tech N9ne. In 2011 the company placed 23 songs on major label releases, and 20 songs with independent releases. This talented group of producers songwriters engineers and businessman united in this innovative company continue influence modern music. The found- ers are William B. Washington and Tasha M. Brown. DJbooth.net DJBooth is an online hub where over 1 million DJs, music professionals, and fans come each month to discover, download and discuss new urban music. Part of the Complex Media Network, DJBooth uses feedback from its over 200,000 active community members to identify tomorrow’s music stars today, making it a pre- mier destination for DJs and urban trendsetters worldwide.10
  13. 13. "The X Isle" When: Saturday, October13, 2012 Who: SupaHotBeats and DjBooth.net Powered by I Keep It Classic, LLC What: A3C Festival Main Stage Event(s) Where: Atlanta, GA Venue: Masquerade music complex Artists: Tech N9ne , STS, Emilio Rojas, Nikkiya, Chris Webby, Rittz, Jon Hope, Ryatt, Shawty Fatt, Big Page, Jackie Chain, Diamond, Smoke of Field Mob with a special appearance by Yelawolf Approx Turnout: 4,000 + ppl11
  14. 14. Sponsorship Packages A3C Festival 2012 Sponsorship Packages: Your generous sponsorship will enable I Keep It Classic the ability to facilitate the best possible A3C Festival to promote local, national, and international hip hop music artists in 2012. Sponsors are given a unique opportunity to present content to an engaged, national audience of industry taste-makers, media, artists and fans. Brands that present and/or produce content at A3C benefit from integrated pro- motional platforms (Print, TV, Radio, Online, Social Media), as well as extensive pre/post event media coverage. In addition, brands are able to connect with our growing, targeted built-in crowd. *All Sponsor Payments should be Paid to the Order of IKIC MEDIA. * Packages are not limited to details listed12
  15. 15. Sponsorship PackagesPackage APrice:$20,000.00Package Details: Sign advertisement in key locations at Festival venues. Your Company will be listed in event guide issued to attendees as an official Sponsor of the A3C Festival 2012. Sponsorship announced over PA during Festival performances at various venue locations throughout Festival. Logo appears as official sponsor on A3C Festival 2012 Tee-Shirts. Signage at Entertainment areas acknowledging you as a Premier Festival Sponsor. Your company may provide representatives to promote your services, products, etc. You may give away products, offer current promotions and deals, collect potential consumer information, create brand and product awareness…. Free Festival Tee-Shirt to members of your team that attend event as Sponsor representative with your Brand Logo appearing as a Premier Sponsor (no more than 3 per Sponsor). Exclusive Video & Photo content from showcase Artist Interviews Onsite Branding Banner Placement Logo included in on-stage projection loop throughout A3C for 3-Days Product Sampling 3 Day Booth Online Exposure: A3C and I Keep It Classic Networks: Website, Facebook, Press Release, E-blasts, Twitter, etc. Showcase Media Partners Promo materials in A3C goodie bags 5 all-access A3C badges for 3 days of Festival13
  16. 16. Sponsorship PackagesPackage BPrice:$10, 000.00Package Details: Sign advertisement in key locations at Festival Main Event venue. Your Company will be listed in event guide issued to attendees as an official Sponsor of the A3C Festival 2012. Sponsorship announced over PA during Main Event performances at venue location. Logo appears as official sponsor on A3C Festival 2012 Tee-Shirts. Signage at Entertainment areas acknowledging you as a Premier Festival Sponsor. Your company may provide representatives to promote your services, products, etc. You may give away products, offer current promotions and deals, collect potential consumer information, create brand and product awareness…. Free Festival Tee-Shirt to members of your team that attend event as Sponsor representative with your Brand Logo appearing as a Premier Sponsor (no more than 3 per Sponsor). Exclusive Video & Photo content from Main Event showcase ONLY. Artist Interviews (excluding Main Event Artists) Onsite Branding at Main Event ONLY Logo included in on-stage projection loop throughout A3C for 1 Day Main Event. Product Sampling 1 Day Booth @ Main Event Online Exposure: A3C and I Keep It Classic Networks: Website, Facebook, Press Release, E-blasts, Twitter, etc. Showcase Media Partners Promo materials in A3C goodie bags14
  17. 17. Sponsorship PackagesPackage CPrice:$5,000.00Package Details: Note: All Incentives Listed for Package C are for Main Event ONLY Sign advertisement in key locations at Main Event, October, 13, 2012. Your Company will be listed in event guide issued to attendees as an official Sponsor of the A3C Festival 2012 Main Stage Event. Sponsorship announced over PA during Main Stage performances and venue location throughout Main Stage Showcase. Logo appears as official sponsor on A3C Festival 2012 Tee-Shirts. Signage at Main Stage Entertainment area acknowledging you as a Premier Main Event Sponsor. Your company may provide representatives to promote your services, products, etc. during Main Stage Event… i.e. give away products, offer current promotions and deals, collect potential consumer informa tion, create brand and product awareness…. Free Festival Tee-Shirt to members of your team that attend Main event as Sponsor representatives with your Brand Logo appearing as a Sponsor (no more than 3 per Sponsor). Exclusive Video & Photo content from showcase Artist Interviews for Main Event Performers ONLY. Onsite Branding Banner Placement at Main Event. Logo included in on-stage projection loop throughout A3C Main Event. Product Sampling 1 Day Booth Online Exposure: A3C and I Keep It Classic Networks: Website, Facebook, Press Release, E-blasts, Twitter, etc. Showcase Media Partners Promo materials in A3C goodie bags15
  18. 18. Additional Information 15k attendees in 2011 Tickets sold in 8 different countries and 48 states More then 50% from outside metro Atlanta area Attendance has grown 50% or more over the last 4 years 55% Ages 16-24 Artists/DJs 250+ Artists/DJs perform during the A3C weekend 7+ Stages/Rooms 1,500+ Artists submitted to perform Artists representing 8 countries and 25+ states Since 2005 over 1,200 artists have performed at A3C Additional Programming Industry panels & workshops Producer showcase B-boy competition DJ & MC battles Film & graphic art Gaming Street wear & Fashion Meet & Greets / In-Stores After Parties16
  19. 19. Contact Information | I Keep It Classic, LLCErik GagnonBusiness Organization Officer404.590.4542erik@ikeepitclassic.comRafielle KirklandFounder and CEO404.590.4542rafielle@ikeepitclassic.comPatricia RandolphBusiness Development Officer404.590.4542patricia@ikeepitclassic.com17

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