The document outlines Cisco's MyPlannet go-to-market strategy, which focuses on leveraging both traditional and social media to drive awareness and encourage user engagement. Key tactics include integrating various communication channels, launching promotional events, and utilizing community platforms for user-generated content. The strategy emphasizes continuous improvement through feedback analysis and experimenting with communication methods.

1. A Few Slides from the Cisco myPlanNet Go-to-Market PlanPublic Availability: October 2009

2. In This Presentation…Communication StrategyNote: this presentation only contains a high-level overview of our public go-to-market effortsCommunication Assets2© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialCisco myPlanNet_0210

3. The ConceptEncourage learning and/or a walk down memory laneBecome a telecom CEO making research, technology and business decisionsTranslate speeds and feeds into end user valueBecome a CEO. Change the World.http://www.cisco.com/go/myplannet

4. External Communications StrategyGet the word out using multiple angles: online, offline and on the go Find ways to insert into Cisco-driven learning initiativesEstablish presence in various Cisco service provider campaigns and programs Identify standalone promotion opportunities Take advantage of paid, owned and earned mediaTightly integrate with social media to increase word-of-mouth promotion

5. External Communications TacticsInformActParticipateForrester PodcastListenDirect EmailShows and Events (Demos, URL Cards, Signage)Web, Widget IntegrationWelcome AdCross LinksPublic kick-off at ITU Geneva in Oct 2009: game demo, URL cards, blogs, tweetsBannersContent SyndNewslettersReadBiz Card-sized URL CardDCoF* Virtual BoothFacebook Fan Page, Ad*Data Center of the FutureCisco, Event and Third Party BlogsmyCiscoCommunity JIVE Platform Integration*myPlanNet Game Support Page. Game also available from Cisco Mobility and Collaboration CommunitiesSocializeTwitter, Slideshare, StumbleUpon, YouTube, FBProgram IntegrationBookmark and ShareSales “Pass Along” Assets*Broadband Stimulus, University Relations, Sales, Partner,Launch integration*Functionality on web siteCisco Learning Network**Home Page, Game Arcade, Green IT Page, Discussion Forum, Facebook ShoutoutVideosEBC* Customer Courtesy Laptops WatchDigital Signage*Executive Briefing Center

6. Key Destinations: Working Within Corporate Branding GuidelinesGame Landing PageHero spotlight including legal acceptance and registration forms to download game

7. Live feeds from discussion forum on community page

8. Bookmark and share feature to promote “pass along”

9. Multi-dimensional leader board (this week, this month, all time)

10. Video trailerWe decided to make this a downloadable game because the game is so big (almost 50MB) that it would have provided for a poor user experience online.

11. Key Destinations: Connecting Traditional and Social PlatformsCommunity PageJIVE platform adopted by Cisco for: Online help

12. Tutorial videos

13. Polls, discussion forum, news feeds

14. Suited for user-generated content and tip sharing among members

15. Available from landing page, links to landing page andFacebook fan pageMost commonly used for online help, “how to”-s, and learning about and/or sharing game details.

16. Key Destinations: Fan Page for Cisco myPlanNet EnthusiastsFan PageLow-engagement effort platform for:Casual, fun, light-hearted conversations and posts

17. Socially competitive mini games

18. Suited for user-generated content and sharing among members