Ajio Business wants to improve retail visibility and sales of its brands/products in stores. It proposes a visual merchandising program with different kits for stores classified as Trial, Base, Core+, or Max based on space and stock. The kits will include various out-store and in-store visibility items. An agency will provide renditions and share elements for stores to execute the kits themselves to promote Ajio products on shelves and walls in a cost-effective DIY manner.

1. X

2. Project Overview
What store will give
What we want to do
Acquire the shelf / Wall [ Brand it]
Differentiate our products display [Sell it]
Create interest for consumer. [Buy It]
Shelf / Wall with the existing fixture
DIY execution with assistance
Best of Stocks & Inventory
Ajio Business wants to drive retail visibility for brands / products
that are sold from the platform.
What store should get
Improved Customer experience
Sell targeted items
Meet sales goals

3. Visibility Plan Overview
Base Store Core+ Store Max Store
Type of Stores
Wall Space to be owned
1 Mt Space 2 Mt Space 3 Mt Space
250-300 Pcs 500 - 600 Pcs 1000 - 1200 Pcs
Holding Stocks Capacity
Trial Store
-
Less than 100 Pcs
How much they shop
Visual Merchandising Kit
50k 100k 150k
25k
• Number of Stores
• Budget per Kit (including packing & transport)
• Worth of the Kit should be
5,000 Stores
800 Rs
2,000 Rs
2,000 Stores
2,000 Rs
5,000 Rs
500 Stores
4,500 Rs
11,500 Rs
800 Stores
6,500 Rs
16,500 Rs

4. Store Classification
Store
Over the Counter
Apparel Footwear
Pick and Buy
Apparel Footwear
• Trial Store Kit
• Base Store Kit
• Core+ Store Kit
• Max Store Kit
• Trial Store Kit
• Base Store Kit
• Core+ Store Kit
• Max Store Kit

5. VM Approach
Over the Counter
Slab
Out-store Visibility
items
In-store Visibility
items
Trial Store Kit 1 Item 2 Item
Base Store Kit 2 Item 3 Item
Core+ Store Kit 3 Item 4 Item
Max Store Kit 3 Item 5 Item
Pick & Buy
Out-store Visibility
items
In-store Visibility
items
1 Item 2 Item
2 Item 4 Item
2 Item 5 Item
2 Item 7 Item
+ +

6. Agency to share the VM items
Over the Counter
Slab
Out-store Visibility
items
In-store Visibility items
Trial Store Kit
Base Store Kit
Core+ Store Kit
Max Store Kit
Pick & Buy
Out-store Visibility
items
In-store Visibility items

7. Trial Store Kit 5,000 Stores | Cost Price 800 Rs | Worth 2,000 Rs
Over the Counter + Pick & Buy Store
• Out-store :____________ • In-store : _____________
Agency to share

8. Base Store Kit 2,000 Stores | Cost Price 2,000 Rs | Worth 5,000 Rs
Over the Counter Pick & Buy
• Out-store : ____________________
• In-store : ______________________________ • In-store : ___________________________________
• Out-store : _______________________
Agency to share elements & Rendition Agency to share elements & Rendition

9. Core+ Store Kit 500 Stores | Cost Price 4500 Rs | Worth 11,500 Rs
Over the Counter Pick & Buy
• Out-store : __________________________
• In-store : _______________________________
• Out-store : __________________________
• In-store : _______________________________
Agency to share elements & Rendition Agency to share elements & Rendition

10. Max Store Kit 800 Stores | Cost Price 6500 Rs | Worth 16,500 Rs
Over the Counter Pick & Buy
• Out-store : ___________________
• In-store : __________________________ • In-store : _______________________________
• Out-store : _____________________________
Agency to share elements & Rendition Agency to share elements & Rendition

11. Thanks

12. Few what we liked

13. Product tag Poster Size talker

14. Flex banner with grommets Flange

15. Portable DIY Standee
Wobbler & Bay Breaker
Dangler

16. Shelf Branding