Kumbh

2. ALL ABOUT KUMBH MELA 2021
This time Starting on
11th March and will
be ending till April
End/ May Mid
Kumbh mela in
Haridwar is generally
after 12 years but this
time after 11 Years
A religious event which
will be attended by
millions of devotees
around the world
(Around 10-12 Crores)
Haridwar comes at the
top of all Indian
pilgrimages
Kumbh mela of Haridwar
enjoys exceptional media
coverage & Tourist traffic
The main excitement
of this mela is to take
dip in Ganga river

4. https://indianexpress.com/article/explained/kumbh-mela-2021-mythology-preparations-coronavirus-haridwar-6719596/
IMPACT OF KUMBH MELA DUE TO CORONA PANDEMIC
A religious event
happening with such a
big social gathering after
almost a year
Special crowd
management will be
tackled
The crowd capacity of
each ghat has also been
assessed
Kumbh mela 2021 will be
numerically restricted
The crowd capacity of
each ghat has been
assessed
Areas will be marked in
various zones

5. WHY KUMBH 2021…
ü BIGGEST GATHERING AFTER COVID PANDEMIC
ü BELIEVERS ATTEND AND EMOTIONAL SENTIMENTS
EXPECTED TO BE HIGH THIS YEAR
ü MULTIPLE BRANDING OPTIONS
ü HIGH VISIBILITY BRANDING POSSIBLE
ü OPPORTUNITIES FOR ENGAGEMENT
ü IDEAL TO REACH OUT TO A VAST POPULATION
ü EXPECTING GOOD FOOTFALLS
ü ALL NECESSARY PRECAUTIONS WILL BE PLANNED
AND TAKEN

6. HOW KUMBH 2021 IS DIFFERENT FROM THE PAST

7. 2010
2019
2021
FOOTFALL EXPECTATION
7 Mn was the footfall
of Haridwar Kubh Mela
which was held in 2010
Approx. 1.5 Cr. (Shahi
Snan) was the footfall of
Allahabad Ardha Kubh Mela
which was held in 2019 Jan - Feb
Preparation for accomdation
for almost 10 Cr and also
expected but the final
number will be assessed
basis the pandemic situation

8. MELA MAP

9. IMPORTANT GHATS & MELA AREAS
Ghats:
1. Har Ki Pauri
2. Birla Ghat
3. Chandi Ghat
4. Sarvanand Ghat
5. Gau Ghat
6. Vishnu Ghat
Major Mela Areas:
1. Bairagi Camp
2. Chandi Tapu
3. Pantdeep
4. Rishikul
5. Dakshdweep
6. Gaurishankar
7. Near CCR
Major Parking:
1. Dheerwali Parking
2. Hariram Arya Inter College
3. Dakshdweep
4. Gaurishankar
5. Saptirishi Aashram Parking

10. Branding Opportunities

11. Quantity Cost per unit
1000 Units Rs 11000 Per Unit (Min 100
Units per Brand)
50% Branding Area
for KUMBH and 50
% for BRAND
Branding Size: 6x4
Approx., Front &
Back
One time branding
replacement
BARRICADES

12. Quantity Cost per unit
100 Units Rs 60000 Per Unit (Min 5
Units per Brand)
POLICE HELP DESK

13. Quantity Cost per unit
100 Units Rs 95000 Per Unit
POLICE WATCH TOWER

14. Quantity (Police, House Keeping,
fumigation workers, Home Guards
& Volunteers)
Cost per unit
50000 Units Rs 850 Per Unit (Min 500 Units per
Brand)
BRANDED JACKETS

15. Quantity Cost per unit
30 Units Rs 5 Lacs Per Unit per Month (For
48 Days)
50%
Branding
Area for
KUMBH and
50 % for
BRAND
HELIUM BALLOONS

16. Quantity (Police, House Keeping,
fumigation workers, Home Guards &
Volunteers)
Cost per unit
500000 Units Rs 20 Per Unit (Min 10000 units per
Brand)
MASKS

17. Quantity (Police, House Keeping,
fumigation workers, Home Guards &
Volunteers)
Cost per unit
500000 Units Rs 40 Per Unit (Min 10000 units per
Brand)
FACE SHIELD

18. Quantity Cost per unit
400 (Size: 3x3.5x7 – Male &
Female)
Rs 24000 Per Unit (Min 20 units
per Brand)
CHANGING ROOM AREA BRANDING

19. Quantity Cost per unit
22 Units Rs 9 Lacs per Unit for Entire
Mela Duration
50% Branding Area for KUMBH and 50
% for BRAND
BUSES TO BE CONVERTED INTO SHELTERS/E CLINICS

20. Quantity Cost per unit
5 No. (Size: 25x8x8) Rs. 10 Lacs Per Bus Stop (Period: 1 Year
& 2 Times Branding Change)
BUS STOP IN KUMBH AREA

21. Quantity Cost per unit
25 No. (Size: 5000 Sqft Branding Area) Rs. 3.5 Lacs Per Overhead Tank
OVERHEAD WATER TANKS
35% Branding Area for
KUMBH and 65 % for
BRAND

22. Paint my City – 20% branding space to be given to Brand (in equal
proportion to the painting)
Quantity Cost per unit
5 Lacs Sqft Rs. 300 per sqft, Min 5000 Sqft per
Brand,

23. Water Screen Projection (Har ki Paudi Ghat)
माँ गंगा का पानी सुनाएगा,माँ गंगा क- कहानी ।

24. Daily Show Time 6:15 PM - 09:45 PM
Daily Show Slots 6 Slots
Show Duration 15 Min
Total Duartion Days 60
Location Har Ki Paudi Ghat
Water Screen Size 80 ft x 30 ft
Numbers of Spon. Ad AV Duration Slots Total Min Per Day Total Min in Entire Kumbh Total Cost in Lacs
Tittle Sponsor 1 Max 60 Sec 4 Min/ Show 24 1440 85
Co Sponsors 3 Max 60 Sec 2 Min/Show 12 720 55
Assoiciate Sponsors Max 60 Sec 1 Min/Show 8 480 25
Other Tools for show advertising :
Hoardings around the Khumbh Area
Newspaper Ads
Police Barricades
Branding on E Auto
Branding on Bus
*Description of the above details on request.

25. LED SCREEN PANELS @ Ganga Bridges
Quantity Cost per unit
30 Screens, Size: 20x5 ft, Max 10
Brands per Screen and AV/Slide
Time: 30 Secn (Loop Time 5 Min)
Rs. 15 Lacs Per Month for set of 6
LED’s (Min Period 1 Month)

26. LED SCREEN PANELS @ Ganga Bridges

27. DIRECTION SIGNAGES
Quantity Cost per unit
2500, Size: 4x2, 75% Branding Area
for Brand
Rs. 5000 for Entire Mela Duration
(Min Qty: 200)

28. LED VAN
Quantity Cost per unit
Tata Ace, 75% Branding Area for
Brand
Rs. 7 Lacs for Entire Mela Duration
(48 Days)

29. FRONT LIT STATIC BRANDING ON BRIDGES
Quantity Cost per unit
6 – 8 Sites Per Bridges, Size: 24x6
Front Lit Flex Hoarding
On Request
Duration : 48 Days

30. FRONT LIT STATIC BRANDING ON BRIDGES
Quantity Cost per unit
6 – 8 Sites Per Bridges, Size: 24x6
Front Lit Flex Hoarding
On Request
Duration : 48 Days

31. STALLS DETAILS
S.N. Area Landmark Stall Size No of Stall
1 Sector-2, Ranipur Foundry Gate, Vending Zone 10'x10' 50
2 Sector-2, Ranipur Shiv Manidr, ID Colony 10'x10' 10
3 Sector-2, Ranipur Bal Mandir Senior Secondary School 10'x10' 10
4 Sector-2, Ranipur Gurudwara 10'x10' 10
5 Sector-2, Ranipur Gandhi Park 10'x10' 20
6 Sector-4, Mayapur Rishikul-1, ISBT 10'x10' 10
7 Sector-1, Jwalapur
Near Shivalik Nagar Parking, Opp
Hotel Flora 10'x10' 22
8 Sector-4, Mayapur Rishikul -2, ISBT 10'x10' 10
9 Sector-7, Bairagi Camp Opp GMOU Bus Stand 10'x10' 5
10 Sector-7, Bairagi Camp Entry Gate of Bairagi Camp 10'x10' 10
11 Sector-7, Bairagi Camp
Towards Naya Tapu to Gaurishankar
Bridge 10'x10' 10
12 Sector-7, Bairagi Camp Bairagi Camp, Official Camping 10'x10' 25
13 Sector-7, Bairagi Camp Towards Dakshdweep Road 10'x10' 5
14 Sector-9, GauriShankar GauriShankar ISBT 10'x10' 20
15 Sector-9, GauriShankar Below Chandi Bridge 10'x10' 20
16 Sector-10, Neeldhara GMOU Bus Stand 10'x10' 10
17 Sector-10, Chandi Tapu Eastern Edge of Chandi Tapu 10'x10' 7
18 Sector-10 Media Camp 10'x10' 10
19 Sector-10 Chandi Tapu Hospital 10'x10' 5
20 Sector-10 Chandi Tapu 10'x10' 5
21 Sector-4, Mayapur Mahrishi Kashyap Ghat 10'x10' 20
22 Sector-13 Laaljiwala 10'x10' 5
23 Sector-15, Pantdweep Behind Police Station, Bheemgoda 10'x10' 10
24 Sector-15, Pantdweep Zonal Magistrate Pantdweep 10'x10' 10
25 Sector-15, Pantdweep Opp Ayurveda Hospital 10'x10' 5
26 Sector-15, Pantdweep Opp PoliceLine, Pantdweep 10'x10' 10
27 Sector-15, Pantdweep Pantdweep Vending Zone 10'x10' 10
28
Sector-17,
Motichoor+Bhupatwala+Khar
khari
Near Naala Bridge at PawanDham
Land, Bhupatwala 10'x10' 10
TOTAL SHOPS 354

32. FOOD COURT DETAILS
S.N. Area Landmark Size
1 Sector-2, Ranipur Foundry Gate, Vending Zone 50'x60'
2 Sector-2, Ranipur Shiv Manidr, ID Colony 50'x60'
3 Sector-2, Ranipur Gurudwara 50'x60'
4 Sector-4, Mayapur Rishikul-1, ISBT 40'x50'
5 Sector-4, Mayapur Rishikul -2, ISBT 40'x50'
6 Sector-7, Bairagi Camp
Towards Naya Tapu to Gaurishankar
Bridge 60'x50'
7 Sector-7, Bairagi Camp Bairagi Camp, Official Camping 80'x50'
8 Sector-9, GauriShankar GauriShankar ISBT 60'x50'
9 Sector-10, Neeldhara From Neeldhara Under Chandi Bridge 60'x50'
10 Sector-10, Neeldhara GMOU Bus Stand 60'x50'
11 Sector-10 Media Camp 60'x50'
12 Sector-15, Pantdweep Near Interjection 50'x40'
TOTAL FOOD COURT - 12

33. HOARDINGS
Size: 20’x10’
Qty:
150 - Haridwar
50 - Rishikesh
20 - Muni ki Reti

34. HOARDINGS LOCATIONS
1. Laltarav Bridge
2. Pantdweep Parking
3. Near Nagar Nigam
4. Har ki Paudi
5. Haryana Tapu Parking Area
6. Haridwar Bus Stand Road
7. Prithvi Raj Chowk, Bhagwanpur Gang Nahar
8. Muni Ki Reti & Tapovan
9. Swarg Ashram Nagar Palika
10.Shiv Ganga
11.Laxamn Jhula Road
12.Geeta Nagar, Rishikesh Road
13.Shyampur, Raiwada Road
14.Mansa Devi & Raiwada
15.Dakshdweep
16.Gaurishankar
17.Bairagi Camp
18.Birla Ghat
19.Chandi Ghat & Chandi Tapu
20.Neeldhara
21.Bhupatwala

35. THANK YOU
For further Information contact:
Akhilesh Bahuguna – 9910021811
Chandra Gulati - 9560786738