SlideShare a Scribd company logo
1 of 5
How does your media product
represent particular social groups?
The way my model are dressed
In all my photographs
                                                                          and the style of makeup they
used for my magazine, I
                                                                          have all connotes the dominant
have chosen close-up to
                                                                          ideology and the dominant
mid shots for the models,
                                                                          representation of the particular
and have them not
                                                                          social group in my magazine.
looking directly at the
                                                                          For example, the stand-out red
camera. The glamorous,
                                                                          lipstick on my front cover model
vintage-type look
                                                                          represents the old-fashioned
contrasting with the
                                                                          glamour I wanted to portray in
indie/rock chick style I
                                                                          my magazine. It shows
think represents the social
                                                                          sophistication and its classy, and
group of middle class,
                                                                          its also sexy but not in an
well-educated and stylish
                                                                          obvious manner. Also the red
female teenagers. The
                                                                          berries in the background bring
angle of the pictures
                                                                          out the colour in the shot, and
connotes the elusive
                                                                          emphasise the lipstick even
nature of the type of girls
                                                                          more. I chose the red berries
that we read my
                                                                          because I wanted the shot to
magazine, giving only very
                                                                          look natural, and not so made-
subtle hints of sexuality,
                                                                          up and clinical. It was to make it
nothing is in your face. I
                                                                          look as aesthetically beautiful as
think this reinforces the
                                                                          possible.
dominant ideology that I
want to present in my       The colours of red, white and yellow are classic colours, and obviously the
magazine, the elusive       pillar-box red connotes glamour and sexuality, and I wanted this to be
glamorous nature of the     accurately represented for my social group.
magazine.
•   My choice of title, being the word ‘RAGE’ connotes my audience for my magazine as been
    edgy, slightly radical and hedonistic and overall ‘cool’ (in terms of what that word actually
    means). Also the fact that it is in capitals, and spaced out on the page makes it stand out
    more and catches the attention of the reader, making it not hard to miss on the shelf. Also,
    the choice of font was chosen purely for the reason that it was exactly what I had originally
    sketched during the pre-production period, and that it looks edgy and sort of futuristic and
    cool in that sense. ‘New’, a font that I would have never seen on a magazine before. This
    would connote my audience well, the type of girl who doesn't like mainstream music or
    clothes, would shop in vintage stores rather than the high street, and would look the way she
    wanted to look rather than following trends of copying her friend’s style. She would be
    hedonistic, but sensible and want to have fun yet still be cultured and educated. The font of
    the title reinforces that dominant ideology of individualism and being ‘cool’ and new and
    different.
•   The layout and design of the magazine is structured and lined on the page, rather than being
    dis-jointed or ‘messy’ on the page. The font style is carried through, with the titles of the
    headings being spaced out like the title on the front cover and the feature font also being
    consistent. I think this connotes a professional structured and organised side to my audience,
    they would like everything to have clean lines, and a regularity to the contents in the
    magazine, or anything for that matter. Maybe this would challenge the dominant ideology of
    my audience being too cool and edgy and modern to expect or want a clear structured layout
    for my magazine, would they have wanted a more interesting and different design or layout?
    Something that would be wacky and considered new and cool? Rather just plain and simple,
    with clean lines and a structured layout. However, I do think my audience would like it
    because the fonts are still similar from the front cover and the pictures are also taken in the
    same manner as before, with none of the models looking at the camera and looking beautiful
    and glamorous.
•   The types of stories and features in my magazine are similar to the ones I researched in
    CLASH magazine, and concentrate mostly on the music that my audience would listen to and
    be interested in. However, other subjects like fashion and news in the music industry would
    feature, and obviously for fashion – my magazine would feature clothes and styles that my
    audience would wear and would be keen on buying. My feature story is a new artist on the
    music scene, and her music would be folky and indie – which would appeal to my audience.
    She is also relatively the same age as my typical audience member, so some of the things she
    was experienced, would relate to my audience and their lives.
•   All this would connote that my audience would be highly interested in the music genre of my
    magazine, and rather than the magazine educating them on this, it would be more on an
    update on what’s going on with the artists and bands of this genre – my audience would be
    highly in the know of everything else. My magazine would only be feeding to their interest
    and would be on outlet for their enthusiasm and love for the genre of music.

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Evaluation q2

  • 1. How does your media product represent particular social groups?
  • 2. The way my model are dressed In all my photographs and the style of makeup they used for my magazine, I have all connotes the dominant have chosen close-up to ideology and the dominant mid shots for the models, representation of the particular and have them not social group in my magazine. looking directly at the For example, the stand-out red camera. The glamorous, lipstick on my front cover model vintage-type look represents the old-fashioned contrasting with the glamour I wanted to portray in indie/rock chick style I my magazine. It shows think represents the social sophistication and its classy, and group of middle class, its also sexy but not in an well-educated and stylish obvious manner. Also the red female teenagers. The berries in the background bring angle of the pictures out the colour in the shot, and connotes the elusive emphasise the lipstick even nature of the type of girls more. I chose the red berries that we read my because I wanted the shot to magazine, giving only very look natural, and not so made- subtle hints of sexuality, up and clinical. It was to make it nothing is in your face. I look as aesthetically beautiful as think this reinforces the possible. dominant ideology that I want to present in my The colours of red, white and yellow are classic colours, and obviously the magazine, the elusive pillar-box red connotes glamour and sexuality, and I wanted this to be glamorous nature of the accurately represented for my social group. magazine.
  • 3. My choice of title, being the word ‘RAGE’ connotes my audience for my magazine as been edgy, slightly radical and hedonistic and overall ‘cool’ (in terms of what that word actually means). Also the fact that it is in capitals, and spaced out on the page makes it stand out more and catches the attention of the reader, making it not hard to miss on the shelf. Also, the choice of font was chosen purely for the reason that it was exactly what I had originally sketched during the pre-production period, and that it looks edgy and sort of futuristic and cool in that sense. ‘New’, a font that I would have never seen on a magazine before. This would connote my audience well, the type of girl who doesn't like mainstream music or clothes, would shop in vintage stores rather than the high street, and would look the way she wanted to look rather than following trends of copying her friend’s style. She would be hedonistic, but sensible and want to have fun yet still be cultured and educated. The font of the title reinforces that dominant ideology of individualism and being ‘cool’ and new and different.
  • 4. The layout and design of the magazine is structured and lined on the page, rather than being dis-jointed or ‘messy’ on the page. The font style is carried through, with the titles of the headings being spaced out like the title on the front cover and the feature font also being consistent. I think this connotes a professional structured and organised side to my audience, they would like everything to have clean lines, and a regularity to the contents in the magazine, or anything for that matter. Maybe this would challenge the dominant ideology of my audience being too cool and edgy and modern to expect or want a clear structured layout for my magazine, would they have wanted a more interesting and different design or layout? Something that would be wacky and considered new and cool? Rather just plain and simple, with clean lines and a structured layout. However, I do think my audience would like it because the fonts are still similar from the front cover and the pictures are also taken in the same manner as before, with none of the models looking at the camera and looking beautiful and glamorous.
  • 5. The types of stories and features in my magazine are similar to the ones I researched in CLASH magazine, and concentrate mostly on the music that my audience would listen to and be interested in. However, other subjects like fashion and news in the music industry would feature, and obviously for fashion – my magazine would feature clothes and styles that my audience would wear and would be keen on buying. My feature story is a new artist on the music scene, and her music would be folky and indie – which would appeal to my audience. She is also relatively the same age as my typical audience member, so some of the things she was experienced, would relate to my audience and their lives. • All this would connote that my audience would be highly interested in the music genre of my magazine, and rather than the magazine educating them on this, it would be more on an update on what’s going on with the artists and bands of this genre – my audience would be highly in the know of everything else. My magazine would only be feeding to their interest and would be on outlet for their enthusiasm and love for the genre of music.