2. Buzz Word – Masthead – ‘NME’ Cover line - ‘How to get
‘Win’ This fits in with the colour Tickets’
The blood red scheme. Bordering it with white This is a good marketing
colour of the buzz and black emphasise the title. technique as the concert
word immediately
that they are advertising
draws you to it.
links in with the magazine
Being just under
therefore, the people
the title helps in
that do read the
drawing attention.
magazine obviously
would be interested.
‘The Sickest Gigs Ever’
The splattering of blood
is eye-catching and Banner– ‘Kate Nash and
clever and matches in Jack Peñate’
with the colours of the The central image of the
magazine and I’m two music artists is a
assuming the type of friendly one, they seem
people who do read happy which makes the
these kind of reader more likely to
magazines, go to gigs as Cover Lines – Being in different want to read about
it isn’t mainstream pop colours, it makes each individual them. The headline also
that they listen to and feature stand out more. This is fits in with the colour
that is all that is another good advertising tool in scheme.
available on music magazine editing.
3. Strapline – ‘The UK’s biggest music
Masthead – ‘Q’ magazine’
Because the ‘Q’ is in This serif makes you want to read the Cover Lines
front of the central magazine it makes it more likely that it Interviews with all different
image, it makes it will appeal to a wider target audience. genres of music encourages
more visually people to buy this. They are
dynamic. Using only also very well known and
red and white therefore appeal to the
contrasts with the younger and older
rest of the dark generations.
cover.
Central Image – Cheryl
Features
Cole
The names of music
This picture is a provocative
artists and bands
one that is designed to
that will feature in
appeal to both men and
the magazine.
women. Men, because they
Spacing them out so
want to be with her and
the black
women, because they want
background is
to be like her. The red of
between them,
Banner – ‘3 words. Cheryl Cole Rocks’ her lipstick is a few shades
makes it more
This is a clever idea as the album she was darker than the colour
dynamic and eye-
promoting at the time was called 3 words schemes but still matches
catching.
and so this is a clever advertising tool. in and looks professional.
4. Masthead – ‘VIBE’ Cover Lines
Feature The colour is this is a very striking red, the From this text, you can tell
The words match the font is bold and it is established enough this magazine is aiming at
image – ‘Beyoncé as a magazine to have it behind Beyoncé, Americans as any other
strips down for so her head is half covering the middle country wouldn’t buy a
summer’. ‘Strips two letters. magazine that bases itself
down’ is in red as that around America and no
colour is more eye- where else. Similarly, if you
catching than black. are visiting America, you
From this, you can tell might buy it if you are
the magazine is trying planning to visit these
to appeal to both places.
men and women. Central Image – Beyoncé
This image incredibly
Colour Scheme provocative. The pushing out
Much like Q magazine, of the chest and steadying
the colour scheme is red herself on the wall makes her
and black. For me, this dominant. Also, the damp
represents a teen-20’s top just covering her is
age group. I believe it’s daring and edgy.. assumingly
also trying to include a much like the contents of the
level of sophistication, Website magazine.
therefore appealing to This is to promote the artists that they
more people. feature in the magazine enough for the
customer to buy it.
5. Masthead – ‘Top of the Pops’
Features – One Justin’s head covering half the title is Cover Lines - 12 star looks
Direction, Aston from acceptable because it is such an to steal!
JLS, Selena Gomez and established name, it doesn’t all have Showing Cheryl Cole is
real life stories to be shown for people to know its clever as at the
The insinuation of name. time, everyone considered
snuggling up to the her to have the ideal style.
biggest teen band is a Also, buying clothes that
clever marketing tool you know your favourite
for young teenage girls celebrity has, makes it
who dream of meeting more tempting.
their idols. The JLS
story creates intrigue Central Image and Lure – Justin
as to what Aston did Bieber
that was naughty, as His smiling in a non-threatening
well as what makes manner makes him look
Selena scared of approachable and down-to-
Twitter and the real life earth. The feature ‘I feel really
story is a good self-conscious’ is a big draw for
informative feature teens as a lot experience things
that teaches the teens Colour Scheme – Pink and White like this and would relate to
of the dangers of From this colour scheme, it is very him. It is a clever way of
alcohol and other obvious that the target audience reminding his fans that although
similar products. are young teenage girls. he is a celebrity, he is just like
the rest of us.
