1. The mast head is in a large, bold font, which grabs attention. The fact that ‘Billboard’ is a well known magazine which
The name of instantly reflects genre as
has a strong brand identity; they are able to allow the main image hide some of the letters and readers are still able to
“Billboard” reminds us of the music charts.
recognise it. The colour of the masthead is white, this makes it stand out as the background is black. It also reflects on
As well as music, it reflects on the genre,
the sophisticated personality of audiences and also enhances simplicity and a structured colour scheme. The masthead
RnB.
is also positioned in the same place and in same font style in every issue, maintaining brand identity.
‘women’ instantly connotes that this magazine is only
for women, it is in large, white font which makes it stand
out. It is also one of the first things audiences see as the A puff is also used, which is
human eye usually reads from top left to bottom right. conventional for a music magazine. In
this case, the puff advertises beatles,
jacko slow album sales slide”
The background is plain and simple, adding sophistication
to the magazine. It also shows that it is for an older
audience and for those in the higher ends of Maslow’s Beyonce Knowles is displayed in the front cover as the
hierarchy. The colour black reminds us of awards, as it is main image. Beyonce is a well known and successful
always dark, this implies success. It displays success and RnB artist. She is a very beautiful role model, in which
adds simplicity of the magazine. women look up to, and want to be like. Therefore
they are likely to pick up the magazine, in order to
find out more about her. She has a gentle pout, with
The main sell-line is set in a conventional place on the
some attitude, showing that she is independent and
right hand sign of the magazine. It is in a bold, large font
Background colour – simple, sophiticated follows her own rules. Her pout is also seductive,
which catches the audience’s eye and encourages them to
which attracts women. Laura Mulvey, a feminist film
buy straight away. In this case, the main sell-line is
theorist, states that everyone views things from the
‘Beyonce’ as she is a well known artist; audiences will
male gaze, even women. They want to be like those
want to find out more about her.
who attract men, in this case, Beyonce. Target
audience envy her beauty and see her as a role model.
‘our women of year’ implies that the magazine celebrities the Her hair is also neatly combed back, adding to
achievements of their artists. Inspiration is showed and sophistication.
audiences also want to feel involved with the magazine and as
successful as Beyonce. Above this line, it states all of Beyonce’s
achievements: singer, actress, businesswoman and
She is wearing a white formal dress. White connotes
philanthropist. This shows that she is capable of many things
sophistication and success. It stands out as the background
as well as singing, making her a good rolemodel.
is black. The dress is well fitted and most of her body is on
Her pose is very confident and display, this allows the audience see her figure clearly, and
There is a website, specially for Beyonce fans. This also reflects on sophisticated. This reflects on her makes them envy it. They hope to find out how they could
the amount of people that look up to her and find her inspiring. personality of being independent. It is be like her in the magazine. The dress is also very feminine
She is a successful individual and her website is more important a pose reflects on all the work she has and attractive, a dress you would wear to award functions.
than the magazine’s website. put in to music has been payed of and
now she is successful and full of pride.