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Social Groups
Throughout my magazine I have                 Once you look at my magazine you
displayed the type of social group I          can notice instantly that
wanted to attract the specific                ‘Vestibulum’ is foreign language,
audience.                                     which already shows the
                                              sophistication of the magazine;
                                              being one aspect of showing the
I chose to make a Jazz magazine for           higher class of the magazine
teenagers due to the fact that I became       implicating what type of people I
aware of the dominant representation of       want to read it.
this certain genre only being applicable to
an older generation. I have also realised     For my models I have chosen both
the vast change in ideology for the Jazz      men and women. Stereotypically
culture, it seems as this industry does not   Jazz magazines I have researched in
have the status as it use to possess; being   most cases never display women,
trounced by the mainstream pop culture.       so I decided to challenge the idea
Nowadays Jazz magazines do not display        by choosing two women, this will
any importance in comparison to the           create a feeling of equality
past, therefore I have made my magazine       representation. Also, as I have
have a feeling of significance and            made a magazine for teenagers I
elegance with it’s sophisticated design       believe it will be an inspiration to
and colour schemes.                           females who are interested into the
                                              genre and want to be more
                                              involved in Jazz.
The use of the colours black
                                and gold throughout my
The fonts are all               magazine is to display the
serif . I chose to              social group I'm
have serif fonts                representing in a positive
suggesting the                  way, it characterizes the
intelligence and                young jazz fans in a positive
the class of the                way as it has connotations
people I want to                of class and sophistication.
read my magazine,
the font also gives
the magazine an
eloquent style.




  My magazine
  challenges the
  dominant ideology of
  youths because the         This is a close-up shot of Louis
  stereotype of a typical    playing the piano whilst
  teenager is that they're   dressed in a smart attire. The
  are irresponsible,         formal appearance is
  drinking, drug taking      representative of young
  youths which listen to     intellectuals and the mise-en-
  mainstream rap or pop.     scene (piano) . The use of the
  However, my magazine       piano displays that my
  represents younger         magazine is about music that is
  people as being            not conventionally associated
  civilised and making       with a younger audience. The
  Jazz music.                combination is to connote
                             irregularity a diverse style of
                             the magazine.
This is the photo is used
at the top of my contents
page. This is to further
display a positive
representation of the
youth . It exhibits them
being well dressed; being
productive by taking an
interest and making
music as well as working
together.




              (left) Is the photo I used at the bottom of my
              contents page. (right) is the photo I used on
              the right page of my double paged spreadThe
              facial expressions in these photos shows that
              my magazine is for young intellectuals who
              take their music seriously, either to be
              involved in the industry or just appreciating
              the talent of others.
By Martin Welsby

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Social groups

  • 2. Throughout my magazine I have Once you look at my magazine you displayed the type of social group I can notice instantly that wanted to attract the specific ‘Vestibulum’ is foreign language, audience. which already shows the sophistication of the magazine; being one aspect of showing the I chose to make a Jazz magazine for higher class of the magazine teenagers due to the fact that I became implicating what type of people I aware of the dominant representation of want to read it. this certain genre only being applicable to an older generation. I have also realised For my models I have chosen both the vast change in ideology for the Jazz men and women. Stereotypically culture, it seems as this industry does not Jazz magazines I have researched in have the status as it use to possess; being most cases never display women, trounced by the mainstream pop culture. so I decided to challenge the idea Nowadays Jazz magazines do not display by choosing two women, this will any importance in comparison to the create a feeling of equality past, therefore I have made my magazine representation. Also, as I have have a feeling of significance and made a magazine for teenagers I elegance with it’s sophisticated design believe it will be an inspiration to and colour schemes. females who are interested into the genre and want to be more involved in Jazz.
  • 3. The use of the colours black and gold throughout my The fonts are all magazine is to display the serif . I chose to social group I'm have serif fonts representing in a positive suggesting the way, it characterizes the intelligence and young jazz fans in a positive the class of the way as it has connotations people I want to of class and sophistication. read my magazine, the font also gives the magazine an eloquent style. My magazine challenges the dominant ideology of youths because the This is a close-up shot of Louis stereotype of a typical playing the piano whilst teenager is that they're dressed in a smart attire. The are irresponsible, formal appearance is drinking, drug taking representative of young youths which listen to intellectuals and the mise-en- mainstream rap or pop. scene (piano) . The use of the However, my magazine piano displays that my represents younger magazine is about music that is people as being not conventionally associated civilised and making with a younger audience. The Jazz music. combination is to connote irregularity a diverse style of the magazine.
  • 4. This is the photo is used at the top of my contents page. This is to further display a positive representation of the youth . It exhibits them being well dressed; being productive by taking an interest and making music as well as working together. (left) Is the photo I used at the bottom of my contents page. (right) is the photo I used on the right page of my double paged spreadThe facial expressions in these photos shows that my magazine is for young intellectuals who take their music seriously, either to be involved in the industry or just appreciating the talent of others.