2. ‘’men and women are shown to be aesthetically pleasing for the viewer’s’’
Dominant ideology expects men and women to present themselves in an
appealing way, particularly with women in the media feeling the need to look nice
and attractive, therefore many magazines present women with what many would
agree is ‘ideal beauty’. Indie genre, I chose to
As my focus was on the
reproduce the stereotypical ideas about that particular
social group, keeping the clothing, appearance and
style of the Images I used and text similar to those In
real media. Although the majority of my work
represented typical Indie style, I challenged the way
media represents women, as all my models were of
Dominant ideology targetas ‘womengender being
women due to my such audience should not
work and should stay at home and be housewives’
predominantly female.
has been challenged greatly by my magazine. I
chose to write an article on a woman who
sings/song-writes/plays instruments to expand on
Here is a photograph presenting a
the emergent ideas that women can be woman in a way that isn’t
independent and can strive to be successful. My unattractive but isn’t obligatory to
the media’s perception of the
photographs were complimenting to the models female gender. She has not been
without making them appear as many women do in made to pose in a way that is

3. This photograph of my model
and a cat is challenging the
way in which media
represents women, depicting
my model as innocent and
caring in a completely un
provocative way. The cat in
the photograph is a ‘prop’ that
relates to the interests photo is
This of
Indies, as my research from a
taken
informed me that cats are view
side on
with the
often associated with Indies.
models face
towards the
Most of the images I used
camera. Her were taken so that the female
expression is models weren’t face on. This
neutral, and was to show that women can
her posture is be presented in the media in
casual. This an attractive way without
connotes the representation challenges
This being viewed as sexual objects
in the media. I wanted my
dominant ideology, as she
Indie genre as
models to look elegant and
‘laid-back’does not look like she’s made
or girly opposing to the general
‘informal’ dueto look flawless. The
up use of women in magazines.
editing was subtle so to give a
to the lack of The clothing used was

4. Does your title connote anything about your social
group? word ‘opus’ for the magazine name as it is a musical term. ‘’ An Opus
I used the
number (Latin sing. "work", "labour", a work of art, 1695–1705), pl. opera and opuses,
abbreviated, sing. Op. and pl. Opp.[1][2] refers to a number generally assigned by
composers to an individual composition or set of compositions on publication, to help
identify their works.’’ I wanted a musical term that isn’t recognized often, therefore
Pink colour scheme, conventions of
females in the media.
‘Opus’ seemed appropriate. Indies, as stated, ‘strive to be different’, so using a word that
isn’t commonly known colours?
How have you used unless you’re in the music industry or familiar with musical terms
seemed relatable to my chosen genre.
The colours rouge and pink are generally associated
with women, and as my magazine was mostly aimed
at the female gender I chose to include these tones
into my colour scheme. Indie’s (as a whole) don’t like
to be categorized with other social groups, so girly
colours like pink are often matched to mainstream
women as conventionally, pink is a woman’s colour as
far as the media is concerned. I challenged this theory
by using a pink colour scheme for my Indie magazine,

5. The font I used throughout the work was ‘Brain Flower’ (as The double page
shown in title). I think this represents my social group of spread was opposite
Indie’s well as it differs to the standard Serif font used for to the front cover,
magazines. The fact it’s all in capitals makes it stand out, alike with a busy array of
to the way Indie’s are viewed in reality. This challenges the text and images.
dominant ideology of magazines in general, as the font is The use of
large, untidy and very informal. Despite this, the font is bordering the page
extremely relatable to the genre I chose, and has been with cassette tapes
previously seen on the cover of Indie magazines, so also etc directly
reinforces some aspects of dominant ideology when it comes connotes the Indie
to the specific genre. The layout throughout is genre.
very relaxed, with little I laid out the front
constraints to keep the cover so that it
text and images in. I wasn’t busy with
wanted it to look informal text. I wanted all
as that Is the way I view focus to be on the
Indie’s. The images are
model and the title
presented nicely with
borders and the entire
as that was my main
look of the layout is way of attracting the
‘pretty’ and ‘simple’, as I audience; an
didn’t want to go over the appealing photo. The
top on details. The use of photograph is the
images such as the cat in centre of visual
the corner and the

6. I interviewed someone who fits the genre
of ‘Indie’ therefore instantly there’s a link
between reader and the interview. For the
interview, I asked questions that would
interest the audience and have relation to
their hobbies such as festivals and current
artists. The interview connotes a sense of a
laid-back view on life (drawn from the
response of the interviewee) and show’s
Indies as down to earth people. This
assumption is derived from the interview of
one Indie, however could be interpreted as
an overall stereotype of the genre. The
subjects discussed in the interview are
closely linked to youthful activities and
In my magazine, I include reference to
interests, therefore supports the idea that
social networking, something that is
this magazine is directed at the 16-26 age
regularly used in teenage life. The use of
range.
Twitter being incorporated into the
magazine implies that Indie’s use
technology and social sites often.