2. • This magazine cover would fit
into the social needs and esteem
• Masthead – So recognisable needs of Maslow’s Hierarchy's
no need for the whole word theory of needs, as it shows the
“VOUE” reader the latest trends and the
Large font- recognisable, old perfect buys, which makes the
fashioned style relating to reader feel good when they
comeback vintage on trend know they are up to date with
style. fashion, and beauty tips. Also it
Formal font- Black connotes fits into the social needs
seriousness/ glamour . group, because if the reader
feels good about
themselves, people surrounding
them will also feel good and
want to be with them
more, creating a larger range of
friends.
• Model Image- Iconic model, wearing latest trends , representing magazine and image.
Powerful gesture code with hand on hip, suggesting strength and seriousness,
Direct mode of address- entice reader
But also looking down on you, Confident- male gaze theory, attracting male gender to be
attracted to this magazine. The camera shows a long shot of the model, to show what she is
wearing and her femininity.
3. • Main sell line- This pink curly font is much more feminine
than the head mast, suggesting that the model on the front
cover and this issue of the magazine is very feminine. It is of
a larger font to stand out more to the reader than the other
cover lines catching the readers attention before, and also
gives the reader an idea of the reason what the model is
advertising or celebrating inside of the magazine.
• Cover lines- all black
coloured, some italic and some
bold to give variety to the
cover, capitals make the writing
stand out and attract the audience
to the catchy phrases used to
• The date and month are shown to the near encourage the reader to buy the
left of the mast head of this brands product. The pink writing gives a
magazine, which is useful to the sense of femininity and
audience, although vogue magazine is colour, relating to the model
expensive at £4.10, so it is shown in small image which is also bold and
print to ensure the audience do not notice colourful. The cover lines fonts’
the price at first glance, before seeing the are relatively small as they are
facts and model image. The month is stated extra information on the page, so
above the price of the magazine, because the it is important that these are bold
vogue magazine is issued monthly, so it tells and engage the reader so they do
one months issue apart from a other which is not get ignored.
useful for its audience. Also, vogue customers
usually purchase this magazine regularly, so
the price and specific date do not need to be
stated clearly as they know the details of the
brand already.
4.
5. - Model image- The direct gaze - Cover lines- The capital
from Justin Timberlake shows letters attract the readers
confidence, addressing the attention, making them
reader directly, and the slight want to read more about
frown he gives shows the catch phrases, the
seriousness although it also white, blue and black
suggests strength and power. colours make the cover
The gesture codes – hands in lines look more interesting
pocket represents a casual and and give the magazine
laid back image, which will cover some colour, which is
attract the reader to want to vital for a successful
read more about this model to magazine, as the magazine
have their style. Also this cover needs to stand out to
model will attract female and other magazines.
male, as he is an iconic figure
and will be seen as a role
model. The jumper, shirt and
tie with formal jeans shows
that JT is smart and
successful, although he is still
cool and young as the jeans
and jumper do not make him
too smart. It is a medium
camera shot to show the style - This cover fits into Maslow’s Hierarchy of needs, relating to the social
and image of the model. needs group, being able to discuss the latest news with peer groups, and
also relating to the model, which could be included in the uses and
gratifications theory.
6. - Head mast- Large, blue font, suggests
that this magazine is masculine, along with
the grey background, capital letters attract - The main sell line on this cover is not
the reader to this magazine rather than of such a large font unlike other main
others on the shelf, and the bold writing sell lines on other magazines, although
also helps to make this possible. The curvy the writing on this cover is bold, which
edges of the writing create a slick, cool look still engages the reader. The model
which suggests that the brand helps to give image on this cover will also attract the
this image. audience to look for more information
of what he is promoting in the
magazine. The white and black fonts
for this main sell line connote
formality, and class.
- The date and issue number are not shown
on the front cover of this ‘detail’
magazine, which could connote that the
company are trying to hide the price so the
audience of the magazine do not get
distracted by the figures, but by the
information and model image on the front
cover.
7.
8. Head mast- This title is so well known that the whole word does not have to be visible, and the models head can cover some of
the letters. The sharp, original font of this ‘Look’ cover title is powerful although it is feminine with its bold, tweaked edges to give a
sophisticated style. The yellow font is bright so it stands out against the light blue background colour contrasting and emphasising
the title.
Model image – this shows a medium shot of Kelly Rowland, in which she is
smiling, connoting happiness and her direct contact to the camera also connotes
friendliness to the reader. Her quite low dress and glowing skin, perfected hair
and appearance appeals to the male gaze, although the cover clearly implies
that this magazine is aimed towards the female gender, because of the female
clothing and accessories, and colours used on the front cover. Janice Winship
also stated that the woman's face hallmark showed young, white
females, although this cover shows that this statement has changed over the
years, as other ethnicities have been more included in our modern day
society, and many are seen as iconic figures, such as Kelly Rowland.
The issue number and price of this magazine is hidden on this
cover, with it being stated at the bottom of the page next to the barcode.
This is useful if you know that a few brands of magazines place the price
here, but if you did not know this it would not be helpful to the reader as
it does not stand out. Although the fact that the price is not clearly
shown, does not stand out, because this magazine attracts its audiences’
attention by its bright colours and images, so it should not matter how
much the magazine is if the reader is interested in its contents.
Maslow’s Hierarchy of needs- Esteem needs, as the clothing and
accessories in this magazine and revealed on this cover making the reader
more confident.
9. Main sell line- This is also of
a yellow bold bright, capitalised
font, although it is very sharp
and connotes confidence and
strength, as well as being a The strap line above the head mast
larger font. on this magazine is outlined with a black
Then the writing changes colour box, so the white font of the information
to white, which also contrasts is bold, and draws the readers attention
against the skin colour of the to this key information and gossip. The
mode, and the background boldness of the celebrities name
colour of the magazine. ‘CHERYL’, stands out so the reader knows
who the strap line is talking about before
they read on. Also, the capital letter in
front of each word is a trademark of this
magazines brand, which gives it a unique
Cover lines- there are no style.
specific cover lines of this
brand of magazine, although
there is a column down the
right side of the
cover, showing different
styles and on trend
fashionable heels, with good
priced tags next to them, to
show the reader that this
magazine will find you
bargain buys at appropriate
prices on the high street.
10.
11. The strap line included on the cover of this
magazine is also printed in a small, white font, which
does not stand out very noticeably, which could cause
the reader to miss this information, although the age
range this magazine would be targeted to, around 40+
tend to look carefully at magazines to see if it the one
they are looking for, so this could suit them.
Head mast- White font, feminine style, shadow
surrounding each letter gives a slight 3D effect to
the title, although I think the white does not stand
out very much against the light pink background, so
would be better if it was a darker colour to contrast
this.
The price of this magazine is clearly shown in a
dark pink circle overlapping the head mast of this
cover, which catches the readers attention straight
away, so the reader knows how much money the
magazine is. This is useful as people always want to
the know the prices of products and are not usually
very noticeable on magazines, so this is an
Main sell line- The main sell line of this magazine advantage to the magazine. It is also clearly stated
cover is not so clear, as it is similar to the other cover to show that magazine is appropriately priced.
lines, although this is interesting as the reader will want
to know who the model is and what this magazine
contents making them open it and read on.
12. Model image- this model is smiling, which suggests happiness and a
relaxed image, also shown as she leans on her arms to create a casual
effect. This model also looks natural, as she wears natural coloured
lipstick and make up, with a neat cropped hairstyle. The direct gaze
given from the model suggests genuine happiness and
confidence, which is what older people look for and like to be. The
colours surrounding the model are very natural, which relates to the
older age range, as women want to look youthful, glowing and
graceful, as well as looking natural.
Cover lines- The cover lines of this
magazine are black and white, which
connote formality and style, as well as I think esteem needs fits
wisdom, so the target audience of older relates to this magazine from
people will be attracted to this cover. Also Maslow’s Hierarchy of
the bold and small, different varieties of font needs, as it shows its target
and sized writing give variety to the audience, being older people
cover, making the reader read the bold want to look after them
words first, then reading the smaller text if selves, becoming like this
they are interested, which is a clever way to model. So it will be useful to
promote a magazine. help gain readers confidence
and esteem.
