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Analysing Use of Photography in the Music Magazine Genre – Name/ edition of Publication ____   KERRANG MAGAZINE____
                    Feature                                      How is it used?                      What is the effect on the target audience?
What is the image (briefly describe what you     The two men on the front of the magazine are the As there are two men on the front cover it shows
see)                                             main focus.                                      us that the target audience of this magazine is for
                                                                                                  a niche market which is directed at teenage males
                                                                                                  of that market but can be directed at certain
                                                                                                  teenage females too who enjoy rock music. The
                                                                                                  two males on the front cover are not shown as a
                                                                                                  sex figure. They are not the usual type of men
                                                                                                  women would find sexy. Therefore proving that
                                                                                                  the magazine is directed at a niche market. This
                                                                                                  affects the target audience as they would only be
                                                                                                  interested in specific things and if the magazine
                                                                                                  did not feature them the magazine would not be
                                                                                                  very successful.
Camera shot/ camera angle                        The camera shot used is a double medium shot, as The way the camera shot is, shows that the main
                                                 there are two of them.                           focus and the target audience are on the same
                                                                                                  playing field. This has an effect on the audience as
                                                                                                  they would think that the magazine and their
                                                                                                  personality are well suited together because the
                                                                                                  main focus is not shown as superior compared to
                                                                                                  the audience so that they don’t feel inferior
                                                                                                  compared to the magazine. Also as it’s not a bird’s
                                                                                                  eye close up medium shot, it doesn’t make the
                                                                                                  audience feel as if they’re too superior to buy the
                                                                                                  magazine.
Colour                                           Blue background, yellow and blue used to
                                                 promoted Warped Tour name, red to outline
                                                 other stories in the magazine and white for the
                                                 masthead, not kept the same for every magazine.
Props                                            Spray cans.                                      Spray cans are often associated with graffiti, and
graffiti is often associated with bad behaviour and
                                                                                 rebellious teenagers. This shows that the
                                                                                 magazine is portraying the two males on the front
                                                                                 cover as “bad boys” who are dangerous. Many
                                                                                 teenage boys like to do outrageous things so
                                                                                 they’d feel a connection between the main focus
                                                                                 image and them. Teenage females would find the
                                                                                 danger exciting and sexy, therefore the main
                                                                                 focus image of the two men could be considered a
                                                                                 sex symbol, however, the way they are shown do
                                                                                 not prove so.
Clothes/hairstyles             Black, layered hairstyle, fringe for RHS male.    The state the two male’s hair are in shows that
                               Dark brown hairstyle, forehead coverage for LHS   they do not tend to it much and/ or like it messy.
                               male.                                             This shows that the male’s in the image are not
                                                                                 self conscious. This effects the audience as it
                                                                                 implies that the band in the main focus believe
                                                                                 that here is more to life then appearance and that
                                                                                 they are all about music.
Cropping/ image manipulation   “WARPED TOUR”                                     The name of the band of the people in the main
                                                                                 focus is Warped Tour. The name is shown to be
                                                                                 painted as if it was graffiti. This ties in with the
                                                                                 props used showing the target audience that the
                                                                                 Warped Tour is all about rebelliousness.
Conventional/ stereotypical    Stereotypical                                     It is stereotypical, as it is a rock magazine the two
                                                                                 male’s on the main focus image are dressed
                                                                                 accordingly. The male on the left hand side is
                                                                                 covered in tattoos, as many rock musicians have,
                                                                                 the right hand side male is wearing a black shirt
                                                                                 and has black hair, and this shows that he has
                                                                                 gothic vibe which links in with a genre of rock.
                                                                                 This shows the audience that the band and the
                                                                                 magazine are authentic.
Mode of Address                -                                                 -
Analysis ue of photography kerrang

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Analysis ue of photography kerrang

  • 1. Analysing Use of Photography in the Music Magazine Genre – Name/ edition of Publication ____ KERRANG MAGAZINE____ Feature How is it used? What is the effect on the target audience? What is the image (briefly describe what you The two men on the front of the magazine are the As there are two men on the front cover it shows see) main focus. us that the target audience of this magazine is for a niche market which is directed at teenage males of that market but can be directed at certain teenage females too who enjoy rock music. The two males on the front cover are not shown as a sex figure. They are not the usual type of men women would find sexy. Therefore proving that the magazine is directed at a niche market. This affects the target audience as they would only be interested in specific things and if the magazine did not feature them the magazine would not be very successful. Camera shot/ camera angle The camera shot used is a double medium shot, as The way the camera shot is, shows that the main there are two of them. focus and the target audience are on the same playing field. This has an effect on the audience as they would think that the magazine and their personality are well suited together because the main focus is not shown as superior compared to the audience so that they don’t feel inferior compared to the magazine. Also as it’s not a bird’s eye close up medium shot, it doesn’t make the audience feel as if they’re too superior to buy the magazine. Colour Blue background, yellow and blue used to promoted Warped Tour name, red to outline other stories in the magazine and white for the masthead, not kept the same for every magazine. Props Spray cans. Spray cans are often associated with graffiti, and
  • 2. graffiti is often associated with bad behaviour and rebellious teenagers. This shows that the magazine is portraying the two males on the front cover as “bad boys” who are dangerous. Many teenage boys like to do outrageous things so they’d feel a connection between the main focus image and them. Teenage females would find the danger exciting and sexy, therefore the main focus image of the two men could be considered a sex symbol, however, the way they are shown do not prove so. Clothes/hairstyles Black, layered hairstyle, fringe for RHS male. The state the two male’s hair are in shows that Dark brown hairstyle, forehead coverage for LHS they do not tend to it much and/ or like it messy. male. This shows that the male’s in the image are not self conscious. This effects the audience as it implies that the band in the main focus believe that here is more to life then appearance and that they are all about music. Cropping/ image manipulation “WARPED TOUR” The name of the band of the people in the main focus is Warped Tour. The name is shown to be painted as if it was graffiti. This ties in with the props used showing the target audience that the Warped Tour is all about rebelliousness. Conventional/ stereotypical Stereotypical It is stereotypical, as it is a rock magazine the two male’s on the main focus image are dressed accordingly. The male on the left hand side is covered in tattoos, as many rock musicians have, the right hand side male is wearing a black shirt and has black hair, and this shows that he has gothic vibe which links in with a genre of rock. This shows the audience that the band and the magazine are authentic. Mode of Address - -