1. Analysing Use of Photography in the Music Magazine Genre – Name/ edition of Publication ____ KERRANG MAGAZINE____
Feature How is it used? What is the effect on the target audience?
What is the image (briefly describe what you The two men on the front of the magazine are the As there are two men on the front cover it shows
see) main focus. us that the target audience of this magazine is for
a niche market which is directed at teenage males
of that market but can be directed at certain
teenage females too who enjoy rock music. The
two males on the front cover are not shown as a
sex figure. They are not the usual type of men
women would find sexy. Therefore proving that
the magazine is directed at a niche market. This
affects the target audience as they would only be
interested in specific things and if the magazine
did not feature them the magazine would not be
very successful.
Camera shot/ camera angle The camera shot used is a double medium shot, as The way the camera shot is, shows that the main
there are two of them. focus and the target audience are on the same
playing field. This has an effect on the audience as
they would think that the magazine and their
personality are well suited together because the
main focus is not shown as superior compared to
the audience so that they don’t feel inferior
compared to the magazine. Also as it’s not a bird’s
eye close up medium shot, it doesn’t make the
audience feel as if they’re too superior to buy the
magazine.
Colour Blue background, yellow and blue used to
promoted Warped Tour name, red to outline
other stories in the magazine and white for the
masthead, not kept the same for every magazine.
Props Spray cans. Spray cans are often associated with graffiti, and
2. graffiti is often associated with bad behaviour and
rebellious teenagers. This shows that the
magazine is portraying the two males on the front
cover as “bad boys” who are dangerous. Many
teenage boys like to do outrageous things so
they’d feel a connection between the main focus
image and them. Teenage females would find the
danger exciting and sexy, therefore the main
focus image of the two men could be considered a
sex symbol, however, the way they are shown do
not prove so.
Clothes/hairstyles Black, layered hairstyle, fringe for RHS male. The state the two male’s hair are in shows that
Dark brown hairstyle, forehead coverage for LHS they do not tend to it much and/ or like it messy.
male. This shows that the male’s in the image are not
self conscious. This effects the audience as it
implies that the band in the main focus believe
that here is more to life then appearance and that
they are all about music.
Cropping/ image manipulation “WARPED TOUR” The name of the band of the people in the main
focus is Warped Tour. The name is shown to be
painted as if it was graffiti. This ties in with the
props used showing the target audience that the
Warped Tour is all about rebelliousness.
Conventional/ stereotypical Stereotypical It is stereotypical, as it is a rock magazine the two
male’s on the main focus image are dressed
accordingly. The male on the left hand side is
covered in tattoos, as many rock musicians have,
the right hand side male is wearing a black shirt
and has black hair, and this shows that he has
gothic vibe which links in with a genre of rock.
This shows the audience that the band and the
magazine are authentic.
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