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Why Stories?   Why Video?   Why Mobile?
WHY STORIES? THEY WORK.

                        Emotionally
                   With empathy and perspective




      Cognitively
By combining context, content,
narrative in one simple package




                             Efficiently
                     #1 most effective tool in reaching
                     decision making / reptilian brain
WHY VIDEO?




                                        75%
             of Fortune 500 executives view online
                   video at work every week.*

              Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
WHY VIDEO?




                                         65%
             of C-Level execs visited                                  a vendor’s
                     website after viewing a video
             Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
WHY VIDEO?


                           Adding video into emails
             increases click-through rates
                          2 to 3 times
             Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
WHY VIDEO?




                                                        88%
                                                  improves
                             of Marketing execs report video

                                   campaign performance.

    Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
WHY VIDEO?
             Text is                         Video
             Boring                         Engages




               Visitors who view video on retail sites stay

                2 minutes longer
                          than those that don’t
WHY MOBILE?


 In 2015 the
 mobile web
overtakes the
desktop web
WHY MOBILE?


                          Today’s workforce is
                              mobile, and

 165%                          58%                  10 Billion
                                                    internet connected
 Increase in mobile vs.   of road warriors travel     mobile devices
 desktop browser share                               globally by 2015.
   8/2011 – 8/2012           without a laptop.
WHY StoryQuest?




                    Authenticity:
                  Compelling stories told in
                      honest voices.
WHY StoryQuest?




                        Process:
                  Better than traditional video:
                   Easier for you and clients
                       Globally consistent
                           Lower cost
WHY StoryQuest?




                        Value:
                       The right story
                    in the right formats.
                     Ready to integrate,
                  repurpose and measure.
Turn                            Into
Skeptics                        Believers
           Real World Stories
             Honest Voices
           Mobile Multimedia
http://www.storyquest.com

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Why Stories? Why Video? Why Mobile? Why StoryQuest?

  • 1. Why Stories? Why Video? Why Mobile?
  • 2. WHY STORIES? THEY WORK. Emotionally With empathy and perspective Cognitively By combining context, content, narrative in one simple package Efficiently #1 most effective tool in reaching decision making / reptilian brain
  • 3. WHY VIDEO? 75% of Fortune 500 executives view online video at work every week.* Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
  • 4. WHY VIDEO? 65% of C-Level execs visited a vendor’s website after viewing a video Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
  • 5. WHY VIDEO? Adding video into emails increases click-through rates 2 to 3 times Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
  • 6. WHY VIDEO? 88% improves of Marketing execs report video campaign performance. Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
  • 7. WHY VIDEO? Text is Video Boring Engages Visitors who view video on retail sites stay 2 minutes longer than those that don’t
  • 8. WHY MOBILE? In 2015 the mobile web overtakes the desktop web
  • 9. WHY MOBILE? Today’s workforce is mobile, and 165% 58% 10 Billion internet connected Increase in mobile vs. of road warriors travel mobile devices desktop browser share globally by 2015. 8/2011 – 8/2012 without a laptop.
  • 10. WHY StoryQuest? Authenticity: Compelling stories told in honest voices.
  • 11. WHY StoryQuest? Process: Better than traditional video: Easier for you and clients Globally consistent Lower cost
  • 12. WHY StoryQuest? Value: The right story in the right formats. Ready to integrate, repurpose and measure.
  • 13. Turn Into Skeptics Believers Real World Stories Honest Voices Mobile Multimedia