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Video mail
- 1. VIDEO EMAIL EXPER EMAI L IENCE
- 2. VIDEO 2 EMAIL WELCOM E + NEW
- 3. VIDEO 3 EMAIL WHAT IS VIDEO EMAIL ? Video email is one of the most effective email marketing methods available today ! Mail clients now support VIDEO that plays directly in your subscriber’s inbox! No longer limited to text, photos or animated .gif images clicked to view the video on a landing page on a website . + Engage your potential customers and clients with a video that plays directly in your email!
- 4. 4 VIDEO EMAIL IS EMAIL STILL EFFECTIVE? Email is still the best way to promote your products and services ! Social Media 9% Email In-Store Post 11% Email 37% Text Message In-Store Text Message 18% Social Media Preferred Retail Delivery Method Source: CrossView as cited July 14th, 2010. Post 23%
- 5. 5 VIDEO EMAIL IS VIDEO EFFECTIVE? By 2014, video will account for more than 77% of all internet traffic. Source: April 2010 ONLINE VIDEO VIEWERS 2008-2014 eMarketer 200 193.10 183.60 180 173.10 160.20 160 147.50 140 135.10 121.40 120 100 2008 2009 2010 2011 2012 2013 2014
- 6. 6 VIDEO EMAIL WHY IS VIDEO People process THAN BETTER visual data 60,000 TEXT? times faster than text. Why?...Because humans process data from images simultaneously while we process text data sequentially. Source: 3M Corporation research studies
- 7. 7 VIDEO EMAIL IS IT BETTER THAN TV ADS? 30% 25% PERCENT OF TOTAL AD SPENDING 2010-2015 12.4% 14.4% 20% 10.2% 8.4% 15% 6.9% 10.5% 5.5% 8.4% 10% 6.5% 3.6% 4.8% 5% 2.4 0% 2010 2011 2012 2013 2014 2015 Source: eMarketer 2011 Online Video TV Ad Spending
- 8. 8 VIDEO EMAIL WHY VIDEO CHOO Take a look for yourself…
- 9. 9 VIDEO EMAIL A REGULAR TEXT EMAIL
- 10. 10 VIDEO EMAIL A VIDEO EMAIL
- 11. 11 VIDEO EMAIL THE FULL EXPERIENCE
- 12. 12 VIDEO EMAIL TAKE A LOOK AT
- 13. 13 VIDEO EMAIL HOW IT WORKS We shoot your We convert and Host it on our secure Build your template video or use your encode your servers and for high- and landing page and existing video video into all volume simultaneous deliver to all devices content, images formats viewing and brochures But most of all we help you reach…
- 14. 14 VIDEO EMAIL YOUR TARGET AUDIENCE With daily analytics, anti-spam technology, and email validation we make sure your VIDEO emails are targeted to the most optimized audience. We help you build your email lists, find your customers, and tailor your campaigns for your specific goals
- 15. 15 VIDEO EMAIL OUR CODE Video email is a relatively new technology. We make sure our code is up-to-date as more and more browsers and mail clients support VIDEO email. Our templates are valid HTML and we integrate and brand your templates and landing pages within your website and optimize it for sharing in all your social media campaigns.
- 16. 16 VIDEO EMAIL PRICING MINI STAND PRO PACKAGES $1,4 AR$1, $2,0 00 600 00 Campaign Strategy Basic Package Package Standard Standard Template Campaign Analytics Template Design Video Hosting Email Verification Daily Analytics Landing Page Enhanced Security Web Integration Also check out our all-inclusive ELITE package next….
- 17. 17 PRESENTATI ON TITLE THE ELITE Pro Package: ELITE PACKAGE If you select the Pro Package we will work with you and/or your ad team from concept to delivery and re-brand if necessary . Targeted Email Lists: The most effective email campaigns have $2,40 opt-in and verified email lists. We will clean your lists, verify them and help you find subscribers in your target group. 0 Pro Package Media Distribution: Targeted Email Lists We also distribute your video to traditional media Re- Branding outlets, TV, magazines, in multimedia Media Distribution brochures and multimedia newsletters. Web TV
- 18. 18 VIDEO EMAIL VIDEO EMAIL PRODUCTION VIDEO AND EMAIL = SAVINGS & INCREASED CTR WHETHER WE PRODUCE YOUR VIDEO IN OUR FACILITIES OR USE YOUR EXISTING RESOURCES WE PARTNER WITH YOU FROM
- 19. 19 VIDEO EMAIL SOME OF OUR CLIENTS Corporate Non-Profit Industrial Medical Pharmaceutical Political
- 20. 20 VIDEO EMAIL CASE STUDY CLIENT: Aquadome Sports & Country Club PROJECT: Video email, template, analytics, video production, BRIEF: After the email campaign there was a 20% increase in new clientele and new membership subscriptions as well as a 40% increase in new leads and email subscribers.
- 21. 21 VIDEO EMAIL WHAT ARE THE EXPERTS SAYING? “YouTube's Robert Kyncl, the head of global partnerships, at CES 2012 and made some big, bold that very soon 90% of all web traffic will be video. While you pick your jaw up off the floor, imagine the possibilities for new clients the future holds for you! - Jeremy Scott, REELSEO “In the next 10 years, 75% of all new channels will be Internet channels….all channels (television or web) will be available on TVs, computers, and pretty much any device. YouTube also logged a trillion hits in 2011. “Video can really ease a customer’s fears, uncertainties and doubts about a product when they can see a 360 degree view or see it in use. Retailers that embrace it early will have an advantage over those who don’t” - Linda Bustos of Get Elastic
- 22. IT’S VIDEO EMAIL BEEN Be sure to visit www.hypemediams.com for more information and updates
Editor's Notes
- #2 To change the phone image: There are 2 grouped images, a transparent phone on top of an image. Select the phone, select the top image and (using your arrow keys) move it over to the left to show the bottom image. Then right click the bottom image and select “Format Picture”. Select the “Fill” option, and select a file to replace the image. Move the phone back into it’s original position.
- #3 Click in the text boxes to edit their content.
- #4 Click in the text boxes to edit their content.
- #5 To edit the graph data: click on the graph, right click and select “Edit Data”. This will open up an Excel spreadsheet where you can edit the information there.
- #6 To edit the graph data: click on the graph, right click and select “Edit Data”. This will open up an Excel spreadsheet where you can edit the information there.
- #7 Click in the text boxes to edit their content.
- #8 To edit the graph data: click on the graph, right click and select “Edit Data”. This will open up an Excel spreadsheet where you can edit the information there.
- #9 Click in the text boxes to edit their content.To change the page curl image: I’ve included a photoshop file where you can easily replace the image, save as a PNG.
- #10 Click in the text boxes to edit their content. The list will automatically add new bullets when starting a new paragraph.
- #11 Click in the text boxes to edit their content. The list will automatically add new bullets when starting a new paragraph.
- #12 Click in the text boxes to edit their content. The list will automatically add new bullets when starting a new paragraph.
- #13 Click in the text boxes to edit their content.
- #14 To edit the pricing: Select the area you want to edit, highlight the text individually and swap it with your own.
- #15 To edit the pricing: Select the area you want to edit, highlight the text individually and swap it with your own.
- #16 To edit the pricing: Select the area you want to edit, highlight the text individually and swap it with your own.
- #17 To edit the pricing: Select the area you want to edit, highlight the text individually and swap it with your own.
- #18 To change the tablet image: There are 2 grouped images, a transparent tablet on top of an image. Select the tablet, select the top image and (using your arrow keys) move it over to the left to show the bottom image. Then right click the bottom image and select “Format Picture”. Select the “Fill” option, and select a file to replace the image. Move the tablet back into it’s original position.
- #19 Click in the text boxes to edit their content. The list will automatically add new bullets when starting a new paragraph.
- #20 To edit the gallery: click on the image, you will see a panel to the left where you can change the text. To change the image, click on the image and in the top tool panel under “Picture Tools” click on the “Change Picture” button.
- #21 To change the tablet image: There are 2 grouped images, a transparent tablet on top of an image. Select the tablet, select the top image and (using your arrow keys) move it over to the left to show the bottom image. Then right click the bottom image and select “Format Picture”. Select the “Fill” option, and select a file to replace the image. Move the tablet back into it’s original position.
- #22 Click in the text boxes to edit their content.To change the image: Select the image then right click and select “Format Picture”. Select the “Fill” option, and select a file to replace the image.
- #23 Click in the text boxes to edit their content.To change the page curl image: I’ve included a photoshop file where you can easily replace the image, save as a PNG.