5. Current&Desired….
Corporate Website
Email
Product / Campaign Site
Direct phone call
Content Marketing
Want to …
More Differentiated
Marketing Automation
Video … but …
Social Selling
Leverage other content
27. To “Everyone” (don’t know)
- On LinkedIn, Twitter, Facebook, etc.
- in Signature
To “Many” (know about)
- Campaigns, Events
- Persona’s, Industries
- Problems
To “Few” (know more)
- Target Accounts
- Trigger Event Follow up
One to One (know personally)
- Named / Specific People
- Pre-meeting
- Post-meeting
- Won’t meet
Basic Branded Postcard
Learn More Content
- Intro video
- Brochure
- Demo
Call to Action
To All, Many, few, One
30. Personal Video options:
- Traditional video
(webcam / other)
- Digital storytelling
(Voice + photos & graphics. Phone in)
PersonalMultimedia Message(video)