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PETER EISENBERG
KAKO SI LAHKO VIDEO HEROJ
HOW YOU CAN BECOME A
VIDEO HERO
Peter Eisenberg
Director of Customer Success
May 2019
TODAY I WILL BE TALKING ABOUT...
- Trends in video consumption
- Case Study: Bringing production in house
- Demo: How Wochit Works
BUT FIRST… A BIT ABOUT
WOCHIT.
Meet WOCHIT
Video platform for brands and publishers
2.5B+
Facebook views
21M+
Facebook shares
600+
Brands
30K+
Monthly videos
Our Aim
Give communicators
superpowers to create video
WHY VIDEO MATTERS
VIDEO IS ON THE RISE
By 2022, 82% of the
world’s internet traffic will
be video
15 times higher than it was
in 2017.
SOCIAL & MOBILE AUDIENCE
2.38 billion monthly users
88% on mobile devices.
400M Facebook Watch
users monthly
500M daily active users FB
Stories
1 Billion active users every
month
500M Daily active
Instagram Story users, up
from 300M in October 2017
https://zephoria.com/top-15-valuable-facebook-statistics/
https://techcrunch.com/2019/04/24/facebook-stories-500-million/?guccounter=1
500 M hours watched every
day
70% of YouTube viewers
are on
mobile. 500M
330M
190M
MOA
SOME STATS:
97%
Helped increase
traffic.
76%
Marketers say that video has...
Helped increase
sales.
76%
Increased dwell time on
their website.
80%
Increased user
understanding of their
product or service.Source: Hubspot
SOME STATS:
95%
Were convinced to
buy a product or
service by watching
a brand's video.
People say that they...
Were convinced to
buy a piece of
software or app by
watching a video.
81%
Would like to see more
video from brands
in 2018.
85%
Watched an explainer video
to learn more about a
product
or service.
69%
ACT LIKE A PUBLISHER!
Solid storytelling is the most important thing
when it comes to content marketing - create
engaging
content that your audience wants to share!
Video is overtaking the blog as the top
content medium.
Volume and Speed Matters
Be Everywhere - Be On Mobile
SNACKABLE CONTENT
Thought leadership Book Release
leadership
WHY BRING PRODUCTION IN HOUSE
?
Demand for quality content is at an all-time high.
Creating quality content can be difficult, expensive, and time-
consuming.
Social media gives you access to constant updates and information in
real-time
Video editors and journalists must now produce content efficiently
CASE STUDY: VISIT
SINGAPORE
Visit Singapore’s quick response to
topping the TimeOut Magazine’s
list of the most boring cities in the
world:
GO NATIVE AND BE PLATFORM
SPECIFIC
BUT HOW?
HOW WE DO IT
One Stop Shop
Cloud Based
Easy enough for beginners
but powerful for pros
Your Brand Locked and loaded
120M+ pictures, video & social assets
So how does it work?
www.wochit.com
Peter.eisenberg@wochit.com
Thanks for listening!
#22SKOJ

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Peter Eisenberg_Kako si lahko video heroj

  • 1. PETER EISENBERG KAKO SI LAHKO VIDEO HEROJ
  • 2. HOW YOU CAN BECOME A VIDEO HERO Peter Eisenberg Director of Customer Success May 2019
  • 3. TODAY I WILL BE TALKING ABOUT... - Trends in video consumption - Case Study: Bringing production in house - Demo: How Wochit Works
  • 4. BUT FIRST… A BIT ABOUT WOCHIT.
  • 5. Meet WOCHIT Video platform for brands and publishers 2.5B+ Facebook views 21M+ Facebook shares 600+ Brands 30K+ Monthly videos
  • 8. VIDEO IS ON THE RISE By 2022, 82% of the world’s internet traffic will be video 15 times higher than it was in 2017.
  • 9. SOCIAL & MOBILE AUDIENCE 2.38 billion monthly users 88% on mobile devices. 400M Facebook Watch users monthly 500M daily active users FB Stories 1 Billion active users every month 500M Daily active Instagram Story users, up from 300M in October 2017 https://zephoria.com/top-15-valuable-facebook-statistics/ https://techcrunch.com/2019/04/24/facebook-stories-500-million/?guccounter=1 500 M hours watched every day 70% of YouTube viewers are on mobile. 500M 330M 190M MOA
  • 10. SOME STATS: 97% Helped increase traffic. 76% Marketers say that video has... Helped increase sales. 76% Increased dwell time on their website. 80% Increased user understanding of their product or service.Source: Hubspot
  • 11. SOME STATS: 95% Were convinced to buy a product or service by watching a brand's video. People say that they... Were convinced to buy a piece of software or app by watching a video. 81% Would like to see more video from brands in 2018. 85% Watched an explainer video to learn more about a product or service. 69%
  • 12. ACT LIKE A PUBLISHER! Solid storytelling is the most important thing when it comes to content marketing - create engaging content that your audience wants to share! Video is overtaking the blog as the top content medium. Volume and Speed Matters Be Everywhere - Be On Mobile
  • 13. SNACKABLE CONTENT Thought leadership Book Release leadership
  • 14. WHY BRING PRODUCTION IN HOUSE ? Demand for quality content is at an all-time high. Creating quality content can be difficult, expensive, and time- consuming. Social media gives you access to constant updates and information in real-time Video editors and journalists must now produce content efficiently
  • 15. CASE STUDY: VISIT SINGAPORE Visit Singapore’s quick response to topping the TimeOut Magazine’s list of the most boring cities in the world:
  • 16. GO NATIVE AND BE PLATFORM SPECIFIC
  • 18. HOW WE DO IT One Stop Shop Cloud Based Easy enough for beginners but powerful for pros Your Brand Locked and loaded 120M+ pictures, video & social assets
  • 19. So how does it work?