In this session was about trends in online video and how brands such as The World Food Programme, AON and Hachette Livre are using Wochit to produce engaging and impactful videos effectively, quickly and at scale.
8. VIDEO IS ON THE RISE
By 2022, 82% of the
world’s internet traffic will
be video
15 times higher than it was
in 2017.
9. SOCIAL & MOBILE AUDIENCE
2.38 billion monthly users
88% on mobile devices.
400M Facebook Watch
users monthly
500M daily active users FB
Stories
1 Billion active users every
month
500M Daily active
Instagram Story users, up
from 300M in October 2017
https://zephoria.com/top-15-valuable-facebook-statistics/
https://techcrunch.com/2019/04/24/facebook-stories-500-million/?guccounter=1
500 M hours watched every
day
70% of YouTube viewers
are on
mobile. 500M
330M
190M
MOA
10. SOME STATS:
97%
Helped increase
traffic.
76%
Marketers say that video has...
Helped increase
sales.
76%
Increased dwell time on
their website.
80%
Increased user
understanding of their
product or service.Source: Hubspot
11. SOME STATS:
95%
Were convinced to
buy a product or
service by watching
a brand's video.
People say that they...
Were convinced to
buy a piece of
software or app by
watching a video.
81%
Would like to see more
video from brands
in 2018.
85%
Watched an explainer video
to learn more about a
product
or service.
69%
12. ACT LIKE A PUBLISHER!
Solid storytelling is the most important thing
when it comes to content marketing - create
engaging
content that your audience wants to share!
Video is overtaking the blog as the top
content medium.
Volume and Speed Matters
Be Everywhere - Be On Mobile
14. WHY BRING PRODUCTION IN HOUSE
?
Demand for quality content is at an all-time high.
Creating quality content can be difficult, expensive, and time-
consuming.
Social media gives you access to constant updates and information in
real-time
Video editors and journalists must now produce content efficiently
15. CASE STUDY: VISIT
SINGAPORE
Visit Singapore’s quick response to
topping the TimeOut Magazine’s
list of the most boring cities in the
world:
18. HOW WE DO IT
One Stop Shop
Cloud Based
Easy enough for beginners
but powerful for pros
Your Brand Locked and loaded
120M+ pictures, video & social assets