Transforming Your Online Catalog into New eCommerce Video Profits
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Discusses strategic approach and tactics for producing and managing a scalable ecommerce product video strategy to achieve advantage and ROI.
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Transforming Your Online Catalog into New eCommerce Video Profits
- 1. TRANSFORMING YOURONLINE CATALOG INTO NEWeCOMMERCEPROFITS
- 2. eCommerce Video Marketing The Evolution of the Product Catalog www.activatemediagroup.com 310.266.0384
- 3. THE FUTURE OF CONTENT: INTERACTIVE ON-DEMAND VIDEO
- 6. REASON #3 SHOPPERS WHO WATCH VIDEO ARE 64% MORE LIKELY TO PURCHASE YOUR PRODUCTS.
- 7. REASON #4 Less than 5% of the top 500 Online Retailers have more than 1000 Videos Indexed in Search Engines Videos rank 53x HIGHER than text and images in search results
- 8. LEVERAGE eCOMMERCEVIDEO MARKETING FOR COMPETITIVE ADVANTAGE
- 9. REASON #3 ONLINE CATALOG YOUR EXISTING HOLDS THE KEY TO UNLOCK NEW eCOMMERCE PROFITS
- 10. Evolution of Your Product Catalog Print Catalog Online Storefront Interactive – Distributed Store
- 11. Your Virtual Salesteam GLOBAL eCommerceSalesteam
- 12. Distributed - Point of Sale
- 13. SOUNDS GOOD, BUT… DOING VIDEO MARKETING PROPERLY is DIFFICULT
- 14. But… DOING VIDEO MARKETING PROPERLY…is DIFFICULT THE VIDEO CONTENT BOTTLENECK MONEY: $1000’s per video TIME: Months for a single video TEAM: Creative, Management, & Technical TECH: Purchase
- 17. Activate’s Automated Video Marketing Solution MONEY: $1’s per video TIME: 1000’s of videos daily TEAM: Fully Outsourced TECHNOLOGY: Hosted
- 18. Integrated Solution Approach AUTOMATED VIDEO PRODUCTION VIDEO CONTENT MANAGEMENT SOCIAL MEDIA SYNDICATION VIDEO ANALYTICS
- 21. Automated video rendering platform generates dynamic video from your content, business logic, and rich media assets.
- 22. We customize a video player to your brand standards and integrate to your website via basic embed code
- 23. No software to buy, install, or host.cfm
- 24. Smart Product Video Merchandising Call to Action Icon Place a video icon anywhere on the page that you can place an image – next to your icons for emailing and sharing pages, for example. The icon functions as a Javascript-based ‘Play’ button. Image Overlay Place a ‘Play’ button over any image on the page, as boldly or subtly as required to fit your website’s look and feel. Customized “Play” Embed a custom player and play button in your landing page template. Color scheme can fit nearly any scheme or design. Play button also customized.
- 25. Video Content Management & VSEO
- 26. Video Content Management Content is transcoded & optimized for delivering your content across PCs, smart phones, and connected TVs We encrypt delivery and restrict access by date, domain, geography, player, or IP address for security and targeted video distribution File level testing and video SEO is continually managed
- 27. Social Media Video Syndication Social Media Video Syndication
- 30. Activate Pilot Program THE PILOT PROGRAM CATAPULTS OUR CLIENTS TO THE TOP 5% OF ONLINE VIDEO PUBLISHERS… 60 Days (30 Days Creative - 30 Days Live) Rich Media Creative (storyboards, voice, music, animations, templates, etc.) Server and Platform configuration A/B Split Testing and Creative Optimization Initial Video SEO Custom Video Player Up to 1000 Videos Unlimited Streams $15,000 flat
- 31. WE WOULD BE HONORED TO SERVE YOU A TURNKEY VIDEO MARKETING SOLUTION. THANK YOU.
Editor's Notes
- Repackage and recycle your investment in existing web assets to create new profit centers leveraging video
- Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
- Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
- Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
- Selling product on the web is a very tough challenge. It’s especially true today with the competition for consumer’s attention online given the sheer amount of information competing for their attention, as well as a very tough economic environment where we see consumers cutting back on spending. In fact, while one out of seven consumers who walks into a store makes a purchase, only one out of 50 do so online. (Profit Brand”, Nick Wreden , 2007)
- Content bottleneck….lots of time, money, and technical expertise to produce PRODUCING & MANAGING A SCALABLE, COST EFFICIENT VIDEO CONTENT LIBRARY IS THE MAIN BOTTLENECK TO ACHIEVING HUGE ROI
- Retailers have tried all different ways to make their ecommerce sites more likely to convert customers– from adding photos, customer reviews, different product page layouts, customer ratings & reviews, wish lists, and many others. All those continue to be great options and should be part of the ecommerce strategy, but none quite help bring a product to life and tell it’s story quite as effectively as online video.