1. Digital
Postcards
Rise Above the Noise …

2. Sales
Enablement
-­‐
The
3
Foot
Conversa5on
-­‐
Prepare
…
to
act
Sales
Engagement
-­‐
The
Distant
Conversa5on
-­‐
Act
/
Engage
/
Follow
up

3. Why?
Less Face to Face. More Virtual

4. Why?
Too Much

5. Mass Promotion
Websites
Partnerships
Content
Marke5ng
Events
Automa5on
Personalization

6. Faceless
Personalized,
but
s3ll
impersonal
Content
“thrown”
at
me
3
links,
2
pdfs
…
hope
you
“get
it”
Personal
Truly
Personal,
Human,
Authen3c
Content
“handed”
to
me
Well
packaged,
elegant,
with
context,
CTA

7. Less is More
Intro
…
2
Items
1
CTA
White
space

8. What
Personal Microsite solution

9. Corporate / Product / Campaign
Personal / Business
Different Than … 1 to All

10. 1 to All / Few / One
For
Everyone
LinkedIn
/
Signature
Sales
Campaign
-­‐
Persona,
Story
Pre
Post-­‐Event
One
to
One
-­‐
Named
Prospect
/
Lead
-­‐
Outreach
/
Sales
Follow
up

11. Brochures
Slides
Videos
Demo’s
Message + Content + Context

12. One Track-able Link. Mobile Enable
Brochures
Slides
Demo’s
Case
Studies

13. One Track-able Link. Mobile Enable
Personal
Mul5media
Brochures
Slides
Demo’s
Case
Studies

14. “Video”!
without Shooting Video

15. Live
Video
Voice
to
Video
-­‐
Over
Image
Sequence
Webcam
/
Smartphone
Options
Voice
over
Single
Image

16. INVITE &
ENGAGE!
t!
Pre & Pos
Events!
SHARE NEWS!
- INTERNAL !
- WITH CUSTOMERS!
Say Tha
nk You
& ENGA
GE!
Digital Postcards

17. Sales
!
Outreach
Digital Postcards

18. Send
!
Postcard
Get
Mee
ting
s!!

19. Mul3ple
Ignored
Emails
and
Voicemails
ick Deals!
Un-St

20. !!
ed
Get Notic
s!!
et Meeting
G

22. How To:

23. Access.
inspire.savogroup.com
savo1234
Username
=
Your
email
Password
=
savo1234

24. Manage
Your
Account
View Postcards:
Postcard
Specific
Op5ons

25. Postcard Header / Title:
2nd
Logo
–
Right
Jus5fied

26. Postcard Content:

27. Postcard Content:
1.
Introduc5on
2.
Content
About
Their
Issue
3.
Content
About
You
/
Sol.
4.
Call
To
Ac5on

28. Postcard Introduction:
Introduc5on
1
–
Hello
Mike
/
Mary
____
and
others
@
_____.
(
My
name
is
____
from
____.
)
-­‐
Referred
to
you
by
_____
/
Personal
connec3on
2.
Their
Issue
/
Agenda:
I
wanted
to
share
info
about
our
…
-­‐
You
know
how
….
/
Have
you
ever
….
/
If
you
are
….
-­‐
Struggling
with
…
[Business
Problem]
-­‐
Trying
to
…
[Goal
–
Objec3ve]
3.
What
you
have
for
them…
Give
Context
>
Sell
-­‐
So
…
I
though
you
have
interest
in…
-­‐
Tab
2
/
Ar3cle
…
because
-­‐
And
…
stuff
about
you…
a
new
way
to
_______.
Solu5on
XYZ
-­‐
BTW
-­‐
…
my
name
is
____
_____,
from
___.
4.
Call
to
Ac5on
-­‐
If
you
find
this
compelling
…
I
invite
a
conversa5on
(verbally)

29. Add / Edit Content

30.
Compelling
&
Learn
More
ü Solu3on
videos
&
support
content
ü Customer
Stories
ü SAVO
Resources
Call
to
Ac5on:
ü Schedule
a
call
ü Contact
Me
ü Register
for
ü Other

31.
Edit
Tabs
Add
Edit
Delete
Below
this
buion
Add
voice
/
sound

32. Your Postcard:

33. ADD
VOICE

34. SEND

35. Send. Track. Know. - Take Action

36. Track-able
Elegant Delivery
Notification / Trends
Send. Track. Know. - Take Action

37. Example

38. Personal Outreach Example

39. Start with Base Personal Postcard

44. Mul3ple
Ignored
Emails
and
Voicemails
ick Deals!
Un-St

46. 46

47. !
Personal
- Virtual!
Introductions

48. 48

49. Get Started

50. Access
savo1234
Username
=
Your
email
Password
=
savo1234
Inspire.savogroup.com