AA-ISP Virtual Sales Engagement

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5 keys to virtual sales engagement + a look at SAVO's new digital postcard offering - SAVO Inspire. Learn more @
http://www.savogroup.com/products/savo-inspire/

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AA-ISP Virtual Sales Engagement

  1. 1. 1   Rise Above The Noise Keys to Virtual Sales Engagement
  2. 2. 2   What if ….
  3. 3. 3   Today – Virtual Sales Engagement 1.  Introduction, Story, Context 2.  5 Keys to Virtual Sales Engagement 3.  Share A New Approach – Digital Postcards ü  Goal - Better Virtual Engagement Today
  4. 4. Engagement > Victory
  5. 5. Story
  6. 6. Digital Storytelling
  7. 7. Context 100  -­‐  500  Marke+ng  Messages  per  Day   Source:    Online  Marke0ng  Insights   Overwhelmed
  8. 8. 8   8  ©Copyright  2013  SAVO  Group  Ltd.  All  Rights  Reserved.    CONFIDENTIAL   Struggle to be heard
  9. 9.   11%  of  Execu+ves  Get  Value     7%  Grant  2nd  Mee+ng     35%  Quota  At-­‐Risk   Low Quality Meetings
  10. 10. 1st to Provide Value - Wins
  11. 11. Email is Less Impactful Average employee - 147 emails/day, deletes 48% immediately
  12. 12. Still High ROI *Direct Marketing Association SEO $22.24 Display Ads $19.72 $2 Banner Ads Email > $43 $10.51 Mobile $17 Keyword Ads
  13. 13. 13   13  ©Copyright  2013  SAVO  Group  Ltd.  All  Rights  Reserved.    CONFIDENTIAL   More & Louder Engagement
  14. 14. How to do better?
  15. 15. Context Content Story Call to Action Current / Old World … Sales Person (unread) (isolated) (lost) (?)
  16. 16. 16   Content Context Story Personal Easy 5 Keys
  17. 17. Video  &  MulHmedia   Documents  &  links   Customer    Stories   Yours - Good Others – Often Better 1. Content
  18. 18. Content Idea OPCThought Leadership Be the messenger Wrap in your - Context, CTA
  19. 19. 2. Context ü  Unlimited Content - Limited Understanding (context) ü  Awareness ü  Urgency - how it matters to me – now. ü  Trust -
  20. 20. Context Idea Focus on them … I am … and we do ²  You know how … ²  do you find … ²  … I though you would like… OPC
  21. 21. 3. StoryLess > More 114 276 Choices
  22. 22. Sequence Story IdeaLess + Sequence
  23. 23. 23   23   4. PersonalVoice, Face, ! The Story You Tell!
  24. 24. 24   Personal Video Good – Easy Bad – Easier
  25. 25. Personal Idea Tim Keelan Title Company Authentic Faces
  26. 26. 5. EasyFor Them … consume, share, “get”
  27. 27. EasyFor You … create, send, measure
  28. 28. 28   Content Context Story Personal Easy 5 Keys
  29. 29. New Approach
  30. 30. Context Content Story Call to Action Current / Old World … Sales Person (unread) (isolated) (lost) (?)
  31. 31. Context (unread) Content (isolated) Story (lost) Call to Action (?) A New Approach
  32. 32. Branded  for  you   Core  Content   Personal   ConnecHon,   Story,  Context   Call  to  AcHon   Digital Postcards
  33. 33. Digital Postcards
  34. 34. Video  &  MulHmedia   Documents  &  links   Rich  Text   HTML   Customer    Stories   Forms,  Survey’s   Any & All Content
  35. 35. Brochure s Testimonials Slides Demo’s Content. Context. Story. Personal. Simple
  36. 36. Personal Video options: - Traditional video (webcam / other) - Digital storytelling (Voice + photos & graphics. Phone in) Personal Multimedia Message(video)
  37. 37. Why: To Sell is Human - Voice, face, age, ethnicity, gender, passion Why: Professional @ Scale Why: Measure How: by enabling authentic connection What: SaaS Solutions. Digital Postcards Start with Why
  38. 38. Contact Tim Keelan Director Sales Engagement SAVO tim.keelan@savogroup.com
  39. 39. Learn More @http://www.savoinspire.com/virtual_sales_engagement1

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