Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
28. WHAT ARE YOUR GOALS FOR CONTENT MARKETING?
BRAND AWARENESS 79%
CUSTOMER ACQUISITION 74%
LEAD GENERATION 71%
LOYALTY 64%
THOUGHT LEADERSHIP 64%
ENGAGEMENT 63%
WEB TRAFFIC 60%
LEAD MGT 45%
SALES 43%
29. WHAT CONTENT TYPES GREW THE MOST?
RESEARCH REPORTS 44%
2012
25%
2011
52%
MOBILE CONTENT 33%
15%
VIRTUAL CONFERENCES 28%
10%
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
VIDEO 70%
35. of marketers plan to add video to their
sites making it a higher priority than
Facebook, Twitter, and blog
integration.
(Social Media Examiner, April 2012)
39. When marketers used the word “video” in
an email subject line, open rates rose
7% to 13%
(Experian 2012 Digital Marketer:
Benchmark and Trend Report)
40. Visitors who view product videos are
85% more
likely to buy than visitors who do not. (Internet Retailer)
45. Thank you!
For more information visit: www.brightcove.com
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Or drop me an email: srayers@brightcove.com