Download as PDF, PPTX
Uploaded byKiosked
Kiosked Brightcove Webinar US
The Kiosked webinar on February 18, 2014, focused on enhancing video marketing strategies and highlighted the increasing importance of content marketing, particularly through interactive video. With 90% of B2C brands utilizing content marketing, the webinar outlined trends, case studies, and the effectiveness of video in driving consumer engagement and sales. The discussion emphasized that video content can significantly boost marketing ROI and is essential for building meaningful connections with consumers.
More Related Content
Similar to Kiosked Brightcove Webinar US
Kiosked Brightcove Webinar US
- 2. STEP UP YOURVIDEO MARKETING STRATEGY IN 2014 KIOSKED WEBINAR February 18, 2104 Darren Sepanek, Kiosked Shiri Friedman, Brightcove
- 3. KIOSKED WEBINAR AGENDA • • • • • • © Kiosked copyrightedmaterial Introduction About content marketing 10 min Interactive video on the rise 10 min Brightcove: Video marketing trends 15 min Case studies 5 min Wrap-up / Q&A 10 min 3
- 4. CONTENT MARKETING Introduction toEverywhere Commerce
- 5. THE ALWAYS ON CONSUMERPLACES NEW DEMANDS ON MARKETERS 90% of B2C brands use content marketing to educate consumers about their brand Content Marketing Institute © Kiosked copyrighted material 5
- 6. The amount {ofquality and relevant} information available, seems to make most people feel empowered and enthusiastic. Northwestern University Study, 2012 © Kiosked copyrighted material 6
- 7. WHAT IS CONTENTMARKETING? CREATING CONTENT EVENTS FACEBOOK WEBINAR NEWSLETTERS TWITTER BLOG EMAILS FORUMS ARTICLES WHITE PAPERS 60% CASE STUDIES VIDEO Only 34% Felt they were effective (in their content marketing efforts) of B2C marketers plan to increase the amount they allocate to content marketing. Marketing Profs/Content Marketing Institute © Kiosked copyrighted material 7
- 8. CONTENT DELIVERY Consumers want to connectwith their favorite brands but they want this connection to be meaningful, in the places they want, and when they want. eMarketer © Kiosked copyrighted material 8
- 9. …marketers need to respondto expressions of interest across the customer journey, from the consideration phase all the way through to post-sales service. eMarketer © Kiosked copyrighted material 9
- 10. VISUAL CONTENT © Kioskedcopyrighted material VISUAL CONTENT ACROSS CHANNELS 10
- 11. CONTENT MARKETING ROI IF SALESGOES UP – IT’S THE MARKETING! Measuring ROI • • • • • • Web traffic/ page views Click-through Registrations and sign-ups New site visitors Time spent on site Brand awareness • Sales © Kiosked copyrighted material 11
- 12. INTERACTIVE VIDEO Definition, strategyand statistics
- 13. CONTENT MARKETING VISUAL CONTENT ASDRIVER FOR EVERYWHERE COMMERCE 72% Of marketers are using video today in their content marketing. eMarketer 71% Of people say there is no better way to bring a product to life than video. Invodo © Kiosked copyrighted material 13 90% Of the online population will regularly watch video by 2017. Forrester 85% Of those who view product videos are more likely to buy than visitors who do not. Internet Retailer
- 14. INTERACTIVE VIDEO © Kiosked copyrightedmaterial TURN YOUR STORY SHOPPABLE 18
- 15. INTERACTIVE VIDEO THE FLEXIBILITY OFVIDEO SHORT FORM V–COMMERCE V–EXPLORATION © Kiosked copyrighted material LONG FORM SOCIAL MEDIA + MOBILE OWN SITE + DESKTOP /TABLET SOCIAL MEDIA + MOBILE OWN SITE + DESKTOP /TABLET 19
- 16. VIDEO MARKETING MAKE VIDEOSON BRIGHTCOVE INTERACTIVE Turn your Brightcove videos into interactive storefronts with shoppable products. Fast setup. Easy to use. 20 © Kiosked copyrighted material 20
- 17. INTERACTIVE VIDEO © Kiosked copyrightedmaterial UP AND RUNNING IN MINUTES 21
- 18.
- 19. CASE STUDY INTERACTIVE VIDEOON OWN SITE 5,000,000 UNIQUE USERS MONTHLY © Kiosked copyrighted material $0 $0 MARKETING BUDGET 24 7% ADVERTISING COSTS CLICK-THROUGH RATE
- 20. CASE STUDY INTERACTIVE VIDEOON OWN SITE 500,000 UNIQUE USERS MONTHLY © Kiosked copyrighted material 50% ENGAGEMENT RATE 25 300 NUMBER OF VIDEOS KIOSKED
- 21. INTERACTIVE VIDEO IN SOCIALMEDIA CASE STUDY 68% ENGAGEMENT RATE © Kiosked copyrighted material 5% 380% CONVERSION RATE IN COMPARISON TO BANNERS CLICK-THRU-RATE 26 $0 MARKETING BUDGET
- 22. OFFER FOR BRIGHTCOVECLIENTS BRIGHTCOVE OFFER FREE FREE FREE SETUP USE THE KIOSKED PLATFORM TO ENRICH YOUR IMAGES BRANDING OF YOUR KIOSKS © Kiosked copyrighted material 28
- 23. GET STARTED INTERACTIVE VIDEO • Sign-up toKiosked’s newsletter by sending mail to: int-comms@kiosked.com • Like Kiosked in Facebook: www.facebook.com/kiosked • Follow Kiosked on Twitter: @Kiosked © Kiosked copyrighted material 30
- 24. THANK YOU! Name: DarrenSepanek Email: darren@kiosked.com Web: www.kiosked.com © Kiosked copyrighted material 31
- 26. Why Video WillRevolutionize Your 2014 Marketing Strategy SOPHIE RAYERS DIRECTOR OF MARKETING, EMEA & LATAM BRIGHTCOVE
- 27. Your CONTENT is yourfirst sales call second, third…
- 28. WHAT ARE YOURGOALS FOR CONTENT MARKETING? BRAND AWARENESS 79% CUSTOMER ACQUISITION 74% LEAD GENERATION 71% LOYALTY 64% THOUGHT LEADERSHIP 64% ENGAGEMENT 63% WEB TRAFFIC 60% LEAD MGT 45% SALES 43%
- 29. WHAT CONTENT TYPESGREW THE MOST? RESEARCH REPORTS 44% 2012 25% 2011 52% MOBILE CONTENT 33% 15% VIRTUAL CONFERENCES 28% 10% 2013 B2B Content Marketing Benchmark, CMI/Marketing Profs VIDEO 70%
- 30. VIDEO IS TAKINGOVER THE WEB 2000 2005 2012
- 31. BOOST YOUR CONTENTECOSYSTEM WITH VIDEO Video Works Video Always Video Everywhere
- 32. Pages with videoattracted more visitors (MarketingSherpa)
- 33.
- 34. increase in organic trafficfrom search engines. (MarketingSherpa)
- 35. of marketers planto add video to their sites making it a higher priority than Facebook, Twitter, and blog integration. (Social Media Examiner, April 2012)
- 36. Timing live, sociallysharable events with product launches. 12 | Confidential
- 37.
- 38.
- 39. When marketers usedthe word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)
- 40. Visitors who viewproduct videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
- 41. Build Your Own TVStation
- 44. 1. CONTENT 2. CONNECTED 3.CHANNELS 4. CONVERSION
- 45. Thank you! For moreinformation visit: www.brightcove.com Follow us on Twitter @brightcove_uk or @sophierayers Or drop me an email: srayers@brightcove.com