The document discusses strategies for creating compelling marketing content. It recommends using customer stories and video content, as these have been shown to be the most effective formats. Customer stories should map to the buyer's journey and be delivered digitally through various multimedia channels like digital postcards and social media. When done well, this type of content sharing can help generate more sales meetings and demand.

1. withVideoStories&SocialSelling
ShortenSalesCycles

2. Crap.
The
Content
Marke/ng
Deluge.
–
Velocity
Partners
Problem

3. Get thru
Your
Content
Goal

4. Content What You
Do with it

5. #1
Marke/ng
Need.
Compelling
Content
#2
More
of
it.
What
makes
content
compelling?
Most
Used
Content
–
Case
Studies
Most
Effec/ve
Content?
–
Voice
of
Customer
94%
Content
–
What
Works

6. ©
Copyright
2002-­‐2010
SalesBrain
Neuromarke/ng
Stories
#1
way
to
prove
gain
Content
–
What
Works

7. Value
of
Mobile
Value
of
Video
…
Brain,
click
thru,
ac/on
Content
Format
–
What
Works

8. q 75% of Fortune 500 executives view online video at work every week.*
q 65% of C-Level execs visited a vendor’s website after viewing a video
q Improves click thru rate 300%
q 50% of Online Video is traffic is video.
q Google - video stands a 50x greater chance of ranking 1st vs text pages
q Video rates as 400% higher engagement than static content.
q Zappos claims a 6-30% increase in sales when a product video demo on page
q 4 Billion daily views on You Tube
q Mobile Views > Desktop by 2015
Content
–
What
Works
-­‐
The
Facts
on
Video

9. 1
Customer.
1
Video.
1
Case
Study
Content
–
Stories
…
an
Injus/ce

10. 1
Customer
=
Many
Stories.
About
them
Why
Change
The
Solu/on
Why
You
Results
Results
Results
Partner
Story
Transcript/Case
Study/
Quotes

11. Introduc/on
About
them
The
Solu/on
Why
Results
Partner
Story
All
in
One
Transcript/Case
Study/
Quotes
Mapping
Stories
to
Buyers
Journey

12. Mapping
Stories
to
Buyers
Journey

13. Introduc/on
About
them
The
Solu/on
Why
Results
Partner
Story
All
in
One
Transcript/Case
Study/
Quotes
Mapping
Stories
to
Buyers
Journey

14. Digital
Storytelling.

15. Digital
Postcard
–
Customer
Stories
Introduc/on
About
them
The
Solu/on
Why
Results
Partner
Story

16. Brochures
Tes/monials
Slides
Demo’s
Digital
Postcard
–
for
Sales

17. Personal Multimedia Message
Digital
Postcard
–
for
Sales

18. Brochures
Videos
Slides
Demo’s
YourMessage.InContext

19. BeautifullyDelivered

20. What
Works:
What
You
Do
With
Content

22. “Sphere of Influence” Grows

25. Digital
Postcard
–
for
Sales

26. Digital
Postcard
–
for
Sales

27. Get
More
Mee/ngs

28. Demand
Gen
&
Social
Content
Demand Generation
Blog & Social Content

29. Share
Customer
Stories
&
Thought
Leadership
Customer References & Stories
Thought Leadership

30. Jamie
Shanks
Sales
for
Life
905.502.5512
Ext.
4009
416.409.4999
Mobile
www.salesforlife.com
Tim
Keelan
StoryQuest
312.258.0111
x101
708.404.6707
Mobile
www.storyquest.com

31. StoryQuest.com/TodaysWebinar