Interactive Mobile Video Presentation

Amyx
Interactive Mobile Video Experience

Contact Information
Amyx
Scott Amyx
scott.amyx@gmail.com
925.339.7878

Amyx Interactive Mobile Video Experience

What is Amyx?


Amyx
Mobile
Video
Technologies
increase

user
engagement
by
integra8ng
an

interac8ve
experience
into
the
video
ad.


Summary of Our Capabilities
Amyx
creates
rich
interac8ve
mobile
video
experiences,
tailored
to
suit
your
brand
and
integrated

mobile
campaign
needs
that
translate
into
high
user
engagement
and
viral
sharing.

Interac-ve
Mobile

Video
Pla6orm

Interac-ve
Mobile
Video

Strategy
Adver-sing

In-‐Video

Experience

Amyx Cross-‐Pla6orm

Brand
Experience

Viral
Video

Sharing
Performance

Video

Amyx Accelera-on

Management Team

  ScoB’s
is
a
serial
entrepreneur
with
two
successful
exits.
As
CEO,
he
founded
several
mobile
and
web
startups,
sold

one
and
launched
innovated
products
in
the
adver-sing,
e-‐commerce,
online
wealth
management,
group
giIing
and

talent
acquisi-on
categories.

  Prior
to
Amyx,
he
was
the
VP
of
Product
Management
at
a
SaaS
startup,
which
he
grew
the
revenue
from
$2M
to
a

ScoA
Amyx
$15M
run-‐rate
during
the
Great
Recession
of
2007
to
2009,
realizing
500%
in
top-‐line
growth
and
helped
close
the

CEO

acquisi-on
by
Fiserv,
a
$9B
market
cap
Fortune
500
company.
He
was
posi-oned
to
become
the
Senior
Vice
President

&
General
Manager
of
the
business
unit.
In
the
company,
he
grew
worldwide
headcount
to
a
150+
person

organiza-on
responsible
for
product
management,
professional
services,
marke-ng,
opera-ons
and
customer

support,
with
regional
oﬃces
in
Silicon
Valley,
New
York
and
Bangalore,
India.

  ScoB
was
a
na-onal
Sloan/Woodrow
Wilson
Fellow
at
Carnegie
Mellon
University
and
earned
a
M.P.P.
with
emphasis

in
Business
from
The
University
of
Chicago.

  Researcher
&
expert
in
mul-media
compression
algorithms,
wireless
networking
and
mul-media
communica-on,
and

image
and
video
pre-‐
and
post-‐processing
and
enhancement.
Granted
18
U.S.
patents
and
numerous
others
pending.

Dr.
Jiangtao
Wen
  Dr.
Wen
is
a
Professor
at
Tsinghua
University
and
a
Visi-ng
Fellow
at
Princeton
University.
He
is
also
an
IEEE
Fellow
and

Chief
Scien-st
&
CTO
Associate
Editor
of
IEEE
Transac-ons
CSVT.

  Jiangtao
(Gene)
has
also
served
as
the
Senior
Director
of
Technology
with
Or-va
Wireless
and
served
as
a
Consultant/

Scien-st
to
Quar-cs,
Ocarina
Networks,
Stretch
Inc.,
MPEG,
Mobilygen,
PacketVideo,
and
Rockwell
Science
Center.

  Dr.
Wen
hold
a
Ph.D.,
M.S.,
and
B.S.
in
Electrical
Engineering
from
Tsinghua
University
and
PostDoc
from
UCLA.


Market Trends


Addressable Market
There
will
be
over
7.1
billion
mobile-‐connected
devices
in
2015,
almost
equal
to
the
world’s

popula8on
in
2015
(7.2
billion),
of
which
2/3
of
the
world’s
mobile
data
traﬃc
will
be
video.

Source:
Cisco
Visual
Networking
Index:
Global
Mobile
Data
Traﬃc
Forecast
Update,
2010–2015.


Problem Statement

Video commercials continue to be
a passive viewing experience.

Yet advertisers are seeking new ways to increase user
engagement and viral sharing of videos.


Brand Storytelling + Interactive Engagement = Results

“It
used
to
be
that
marke-ng
communica-ons
was
mostly
two-‐dimensional:

deliver
the
right
message
at
the
right
-me.
When
message
and
-me
aligned

properly,
consumer
behavior
was
altered,
and
purchases
were
made.
But
in
our

increasingly
mobile
world,
the
opportunity
is
growing
to
create
three-‐
dimensional
brands:
right
message,
right
8me
AND
right
place.”

Bob
Greenberg,
Chairman
&
CEO,
R/GA

“All
our
work
is
designed
to
get
people
to
do
something,
not
just
tell
them

something.”

AbboA
Mead
Vickers
(AMV)
BBDO

“We
specialize
in
making
brands
famous,
turning
brands
around,
and

genera-ng
outrageous
business
results
for
our
clients…
with
a
par-cular

strength
in
interac-ve.”

Crispin
Porter
+
Bogusky


Current Mobile Video Experience
The
current
“interac8ve”
video
ad
experience
is
disrup8ve
and
disjoined.
Clicking
on
a
video
opens

a
new
tab
and
redirects
the
viewer
to
a
customized
landing
page
or
to
a
YouTube
Channel,
forcing

the
viewer
to
navigate
away
from
the
video.

Customized
Landing
Page

• 
Enhanced
messaging
and
visuals

• 
Product
benefits
and
features

• 
Interac-ve
flash
experience

• 
Sales
promo-ons
and
special
offers

• 
Lead
genera-on
form

• 
Addi-onal
mul-media
content

YouTube
Channel

• 
Redirected
to
the
brand’s
YouTube

channel
with
more
commercials.

Result:
Low
conversion
and
low
user
engagement.

Viewers
simply
close
the
new
tab
and
resume
the
video.


Amyx Mobile In-Video Experience
The
video
becomes
the
central
storytelling
medium
with
all
the
content,
capabili8es
and
flexibility,

previously
available
on
a
website,
can
now
be
fully
integrated
into
the
video
experience
in
an

interac8ve,
on-‐demand
fashion.

Interac8ve
Mobile
Video
Pladorm

• 
Enhanced
messaging
and
visuals

• 
Product
benefits
and
features

• 
Interac-ve
experience

• 
Sales
promo-ons
and
special
offers

• 
Lead
genera-on
form

• 
Addi-onal
mul-media
content

• 
Social
media
viral
sharing

Result:
High
conversion,
high
user
engagement
and
viral
sharing.

No
more
redirec-ng
the
viewer
to
a
site
or
another
video.
Everything
is
self-‐contained
in
the
video.


Plus New Capabilities Unique to Mobile Devices

Gestural
Interac8on

• 
Vibra-onal
MEMS
gyroscope

• 
Accelerometer

• 
Touch
screen

• 
Microphone

• 
Voice-‐ac-vated
commands

User
Personaliza8on

• 
Replace
actor
face
with
user
photo

• 
Facebook
&
TwiBer
integra-on

• 
Loca-on
history

• 
Browsing
history

• 
Na-ve
app
history

Augmented
Reality

• 
In-‐video
game

• 
Visual
overlay

• 
3D
facial
recogni-on

• 
Social
shopping

• 
Daily
deals

• 
Customer
loyalty
&
rewards

• 
Loca-on-‐based
data


Gestural Interaction
& Interactive Objects


Gestural Interaction & Interactive Objects


Enhanced Messaging
& Sales Promotion


Enhanced Messaging & Sales Promotion



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Mobile Video Platform


Cloud Video Acceleration Service

The Akamai of Mobile Video

Amyx’s
Cloud
Video
Accelera8on

Pladorm
improves
the
performance

and
reliability
of
streaming
video
on

mobile
devices.

Mobile
Video
Accelera8on
Performance
Management


Acceleration & Performance Management

API
Amyx


Amyx

Redeﬁning
the
interac8ve

mobile
video
experience.


Contact
Amyx
Scott Amyx
scott.amyx@gmail.com
925.339.7878


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