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Blogging and liveblogging


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These are slides for a workshop for The Gazette in Montreal on blogging and liveblogging. For links relating to this workshop, check my blog:

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Blogging and liveblogging

  1. 1. Blogging andLiveblogging Steve Buttry The Gazette March 19 , 2012 #gaztrain
  2. 2. Read more about it••• @stevebuttry•• reporting•
  3. 3. Team liveblog• Play-by-play• Commentary• Live-tweet (#gaztrain)• Find & add links• Photos• Moderate questions, comments
  4. 4. What’s your blog about? (6 words or so)
  5. 5. Factors in blogging success• Idea • Links• Format • Voice• Headline • Writing• Visuals • Conversation
  6. 6. Possible ideas• News • Aggregation• Events • Curation (pro media• Previews or social media)• Buzz • Reaction• Controversy • Reflection• Releases • Story behind the• story Quiz • Notebook• Q&A
  7. 7. Possible formats• Brief • Promotion• Video (w/ intro) • Chart/graph/map• Photo gallery • Q&A• List • Narrative• Review • Poll• News story • Curation
  8. 8. Think beyond writing• Videos • Audio• Photos • Tweets• Slides • Source documents• Graphics • Maps• Curation
  9. 9. Keys to SEO• Relevance• Keywords in headline (what would you search for?)• Keywords in story (best in 1st paragraph)• Understand how people are searching• Relevant links
  10. 10. Reach a wider audience• Effective use of social media (Facebook, Twitter, YouTube, Foursquare, etc.)• Relevant comments (w/ links) on related blogs (no spamming!)• Emails/tweets/#hashtags call to attention of influencers
  11. 11. The blogging conversation• Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)• Consider ending post w/ question• Stimulate/continue conversation in social media• Engage with comments
  12. 12. Start a blog post
  13. 13. Why to liveblog• Immediacy• News value• Storytelling• Traffic• Community engagement, loyalty• Interactivity• Saving time
  14. 14. Liveblog formats• Update (time-stamp, reverse-chron) in blog or story template• CoverItLive (can feed in tweets)• ScribbleLive (can feed in tweets)• Live-tweet (on Twitter or feeding blog)• Video stream (w/liveblog)• Raw, edited or moderated
  15. 15. Liveblogging situations• Breaking story• Meeting• Event (festival, march, concert)• Trial• Daylong (Election Day, weather)• Sporting event (can use fans, HS journos)• Live chat
  16. 16. Liveblogging prep• Get names (confirm spelling), titles in advance (ask, get program, etc.)• Set scene, saying what you’re covering & that you’re live-tweeting• Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
  17. 17. Tips, techniques• Short, frequent takes• Space isn’t an issue; engagement is• Liveblog becomes notebook for story• Consider links, polls, photos, audio, video• Promote live & replays• Tweet links to liveblog & replay• OK to step away for question, video, etc.
  18. 18. Managing liveblog & story• Liveblog is notebook: cut, paste, write, edit• Note when you know you’ve written good lead or passage for story• Note questions to pursue later• Does summary work for print?• Plug “complete coverage” in liveblog
  19. 19. Live chat techniques• Give some questions to guests in advance (fewer waits while they type)• Phone conversation w/ guests, giving time to work on questions• Host chat w/ community bloggers (dining, sports, entertainment)• Group related questions• Preview questions coming up
  20. 20. Liveblogging issues• Accuracy (stress verification, ask questions, seek links & documentation, correct quickly and candidly)• Rough copy• Sports credentials• Multi-tasking• Learning curve
  21. 21. Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
  22. 22. Points to remember• Standard of completeness changes; commitment to accuracy remains• Attribute, hedge, verify, seek verification• Say what you don’t know, too• Conversation, not monologue• Consider tone (is opinion or humor appropriate in this setting, for this blogger?)
  23. 23. Read more about it••• @stevebuttry•• reporting•