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Engagement Workshop Santa Cruz

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These are slides for the Santa Cruz engagement workshop for Digital First Media.

Published in: Technology, News & Politics
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Engagement Workshop Santa Cruz

  1. 1. Better Journalism Through Engagement Northern California Newsrooms December 2013 #DFMengage
  2. 2. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry sbuttry@digitalfirstmedia.com
  3. 3. Introductions • • • • • Name Newsroom What you do Recent engagement success/challenge What would make today a success for you?
  4. 4. Throughout the day • Choose 1 or 2 things to try next week • Choose 1 or 2 things to dig in deeper with us • Write down follow-up questions • Slides and links on my blog
  5. 5. What is engagement?
  6. 6. You’re a journo, not a carrier
  7. 7. Social media toolbox 1. Livetweet events & breaking news 2. Search 3. Crowdsource 4. Monitor community conversation 5. Curate 6. 7. 8. 9. Hashtags Lists Photos & videos Embed content in stories 10.Verification
  8. 8. Ways of engaging • Community blogs • Seek community content (words, photos, videos) • Curation, aggregation • Contests • Don’t forget the newspaper! • Face to face
  9. 9. Time management • Liveblogging uses your time covering events more productively • Crowdsourcing saves time • Tweets are short, quick to read & post • Integrate engagement chores into daily work of editing, reporting, photos, videos
  10. 10. Engaging community voices Martin Reynolds
  11. 11. The Social Media Conversation
  12. 12. engagement
  13. 13. Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
  14. 14. Engagement tips: • Engage with comments • Post and/or share from personal pages (selectively; don’t be a spammer) • Crowdsource on community pages (not just yours) • No AP photos
  15. 15. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
  16. 16. Tips for being conversational: • Monitor @ mentions & reply (answer questions, thank for links, address critics) • Make link posts conversational • RT competition, community bloggers • Ask questions
  17. 17. Monitor community conversation: • Save searches for key names, hashtags • Save location searches for breaking-news terms (fire, emergency, siren) • Make lists (HootSuite, TweetDeck columns) of key community users • Reply & RT
  18. 18. Encourage staff to be conversational: • Be personable (can do that w/o stating opinions) • More than just links • Listen to community; reply & RT • Livetweeting events
  19. 19. Crowdsourcing tips • Say what you know, what you need to know • Don’t ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
  20. 20. Liveblogging
  21. 21. Why to liveblog • • • • • • • Immediacy News value Storytelling Traffic, revenue, sponsorships Community engagement, loyalty Interactivity Saving time
  22. 22. Gettysburg engagement • More than 1,000 uniques daily, peak of 6,462 • 5 days > 2K page views, peak of 7,728 • 5 days > 35K engagement minutes, peak of 96K+
  23. 23. Liveblogging situations • • • • • Breaking story Meeting Event (festival, march, concert, trial) Daylong (Election Day, weather) Sporting event (can use fans, bloggers, HS journos) • Live chat
  24. 24. Liveblogging prep • Get names (confirm spelling), titles in advance (ask, get program, etc.) • Set scene, saying what you’re covering & that you’re live-tweeting • Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
  25. 25. Tips, techniques • • • • • • • Short, frequent takes Space isn’t an issue; engagement is Liveblog becomes notebook for story Consider links, polls, photos, audio, video Tweet & Tout, feeding hashtag Promote live & replays OK to step away for question, video, etc.
  26. 26. Liveblogging issues • Accuracy (stress verification, ask questions, seek links & documentation, correct quickly and candidly) • Rough copy • Sports credentials, court access • Multi-tasking • Learning curve
  27. 27. Live-tweeting tips • • • • • • • Don’t transcribe; observe & report In sports, mix play-by-play & commentary Use hashtag (& check & engage) OK to pause for checking facts, names Note significant pause (halftime, lunch) Fun interludes, exchanges, anecdotes Check facts before you hit “tweet”
  28. 28. DFM ScribbleLive Accounts • “White label” accounts distributed by cluster & Thunderdome • Embeddable chats for every site within the cluster
  29. 29. Live Event Options • Auto-curated or staffed – or both • Allow readers to ask questions or comment • Participants contribute on site, mobile app or via Twitter • Add in photos, videos, links, polls, etc. • Pair with a livestream or Google Hangout
  30. 30. More ScribbleLive Training http://bit.ly/scribblecourses • How-tos • Specialized topic sessions for sports, politics, court reporting & more • Get ideas for monetization
  31. 31. ScribbleLive Support scribbleadmins@digitalfirstmedia.com Live Channel Manger for DFM Chris March -- @marchmcfly cmarch@digitalfirstmedia.com
  32. 32. Video engagement • • • • • • Surveillance video Seek submissions from community Vine, Tout Google Voice + still photos Search YouTube, Vimeo Hangout (live on YouTube)
  33. 33. Video engagement • • • • • POV camera Live webcam Post raw video Live coverage Video from source, agency

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