We’ll discuss how reporters need to use social media to cover their beats more efficiently.
The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
Why we engage
Why We Engage Steve Buttry firstname.lastname@example.org Connecticut Newsroom February 27, 2012 #DigitalFirst
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com• zombiejournalism.com
What engagement isCommunity engagement = News orgs maketop priority to listen, to join, lead & enableconversation to elevate journalism.
What engagement isn’t• Promotion (though it has promotional value)• Distribution of content (though you should)• Purely a digital pursuit (it uses digital tools along w/ traditional ones)
What engagement isCommunity engagement = News orgsmake top priority to listen, to join,lead & enable conversation to elevatejournalism.
3 types of engagement *• Outreach• Conversation• Collaboration* Joy Mayer, Reynolds Journalism Fellow,University of Missouri
Avenues of Engagement• Social media • Content submissions• Blogs • Interactive content• Crowdsourcing • Voting, contests• Breaking news • Comments• Stories • Schools, groups• Events • Feedback• Curation • Print• Aggregation • Face to face
• Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
Why use Twitter?• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with eyewitnesses• Powerful real-time search
What is curation?Museum curator: Journalism curator:• Studies topic • Studies topic• Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates• Authenticates • Groups related items• Groups related items • Provides context• Provides context • Presents collected• Presents exhibit content
Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help you vet & verify• Check links, tweets & information on sources• Link to original source• Attribute
Blog network• Covers areas we never covered• Varied voices• Recruit blogs overlapping your beats• Offer clubs liveblogging opportunities• Neighborhood, church, nonprofit newsletters
Don’t forget IRLEngage community in person:• Events• Community Media Lab• Tweetups• Community group meetings• In work, life routines
Why to liveblog• Immediacy• News value• Storytelling• Traffic• Community engagement, loyalty• Interactivity• Saving time
Why crowdsource?• It saves time• Connecting with sources has always been one of a journalist’s most important jobs• You bring more voices to your news reports• The crowd knows more than we do• You engage the community