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Advanced twitter for journos


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These are my slides for a workshop on advanced Twitter techniques for journalists, presented Oct. 6, 2011, for the New Haven Register.

Published in: Technology, News & Politics
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Advanced twitter for journos

  1. 1. @ stevebuttry [email_address] New Haven Register Oct. 6, 2011 for journos Advanced
  2. 2. Resources to help journo tweeps <ul><li>“ Twitter tips for journalists” & a listing of Twitter resources for journos on my blog: </li></ul><ul><li>“ Breaking news” and “Twitter” categories on my blog </li></ul><ul><li>These slides (and other Twitter slideshows) at </li></ul><ul><li> </li></ul>
  3. 3. <ul><li>What ’s your social media strategy? </li></ul>
  4. 4. Twitter techniques <ul><li>News coverage: </li></ul><ul><li>Advanced search </li></ul><ul><li>Hashtags </li></ul><ul><li>Vetting & verifying </li></ul><ul><li>Live-tweeting </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Curating </li></ul><ul><li>Engagement: </li></ul><ul><li>Building a following </li></ul><ul><li>Being conversational </li></ul>
  5. 9. Bookmark this tool <ul><li>Advanced Twitter Search </li></ul><ul><li>!/search-advanced </li></ul>
  6. 12. Why use hashtags? <ul><li>Find other sources </li></ul><ul><li>Expand your audience </li></ul><ul><li>Organize content (for feeds & contacting) </li></ul>
  7. 13. Hashtag tips <ul><li>Search for hashtag(s) already in use </li></ul><ul><li>If a hashtag is already in use, adopt it </li></ul><ul><li>If not, choose one that’s simple & unique (do quick search first) </li></ul><ul><li>Geographic abbreviation helps (#ctirene) </li></ul><ul><li>Geographic better than branded (#ctpolitics better than #nhrpolitics) </li></ul>
  8. 14. Possible routine local hashtags <ul><li>#ctnews </li></ul><ul><li>#ctbreakingnews </li></ul><ul><li>#ctsports </li></ul><ul><li>#ctpreps </li></ul><ul><li>#uconnsports </li></ul><ul><li>#uconn </li></ul><ul><li>#uconnbasketball </li></ul><ul><li>#ctstorm </li></ul><ul><li>#ctweather </li></ul><ul><li>#yalenews </li></ul><ul><li>#ctgovnews </li></ul><ul><li>#nhnews </li></ul><ul><li>#newhavenct </li></ul><ul><li>#branfordct (etc.) </li></ul>
  9. 15. Vetting & verifying <ul><li>Track back RTs, etc. to source </li></ul><ul><li>Look for clusters </li></ul><ul><li>Location enabled? </li></ul><ul><li>Evaluate the network </li></ul><ul><li>Evaluate the history </li></ul><ul><li>Links, photos? </li></ul><ul><li>Take it old school </li></ul><ul><li>Disclose, hedge, repeat </li></ul><ul><li>Be brave only in correction </li></ul>Tips from Craig Silverman, Regret the Error
  10. 16. Evaluating tweeps <ul><li>How long have they been tweeting? </li></ul><ul><li>Check previous tweets, interaction </li></ul><ul><li>Check bio, links </li></ul><ul><li>Check Klout score </li></ul><ul><li>Google name and scam, spammer </li></ul><ul><li>Contact & interview </li></ul>Tips from Mandy Jenkins, Zombie Journalism
  11. 17. Say what you don ’t know
  12. 19. Live-tweeting prep <ul><li>Get names (confirm spelling), titles in advance (ask, get program, etc.) </li></ul><ul><li>Set scene, saying what you’re covering & that you’re live-tweeting </li></ul><ul><li>Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin) </li></ul>
  13. 20. Live-tweeting tips <ul><li>Don’ t transcribe; observe & report </li></ul><ul><li>In sports, mix play-by-play & commentary </li></ul><ul><li>Use hashtag (& check to respond) </li></ul><ul><li>OK to pause for checking facts, names </li></ul><ul><li>Note significant pause (halftime, lunch) </li></ul><ul><li>Fun interludes, exchanges, anecdotes </li></ul><ul><li>Check facts before you hit “tweet” </li></ul>
  14. 21. Live-tweeting situations <ul><li>Trials </li></ul><ul><li>Meetings </li></ul><ul><li>Sporting events (curate w/ public tweets: Friday Night Tweets) </li></ul><ul><li>Festivals </li></ul><ul><li>Breaking stories </li></ul><ul><li>Remember to feed live-tweets into site </li></ul>
  15. 24. Why crowdsource? <ul><li>It saves time </li></ul><ul><li>Connecting with sources has always been one of a journalist’s most important jobs </li></ul><ul><li>You bring more voices to your news reports </li></ul><ul><li>You engage the community </li></ul>
  16. 25. Set the stage <ul><li>Build engaged community (follow people, converse with them) </li></ul><ul><li>Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL) </li></ul><ul><li>Do the groundwork (don’t expect the public to do your job; invite them to tell their stories) </li></ul>
  17. 26. Crowdsourcing tips <ul><li>Say what you know </li></ul><ul><li>Say what you want to know </li></ul><ul><li>Say what you don’t know </li></ul><ul><li>Say what you need to know </li></ul><ul><li>Don’t spread rumors </li></ul><ul><li>Vet sources & information </li></ul>
  18. 27. Throughout the process <ul><li>Seek story ideas & tips </li></ul><ul><li>Ask questions as you gather info </li></ul><ul><li>Share data with community </li></ul><ul><li>Ask public to continue the conversation </li></ul><ul><li>Sometimes crowd will be quiet; don’t get discouraged </li></ul>
  19. 28. Crowdsource
  20. 29. Crowdsource
  21. 30. NPR’s Andy Carvin <ul><li>“ I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly </li></ul>
  22. 31. What is curation? <ul><li>Museum curator: </li></ul><ul><li>Studies topic </li></ul><ul><li>Chooses relevant content (other sources & museum collection) </li></ul><ul><li>Authenticates </li></ul><ul><li>Groups related items </li></ul><ul><li>Provides context </li></ul><ul><li>Presents exhibit </li></ul><ul><li>Journalism curator: </li></ul><ul><li>Studies topic </li></ul><ul><li>Chooses relevant content (social media, blogs, staff) </li></ul><ul><li>Authenticates </li></ul><ul><li>Groups related items </li></ul><ul><li>Provides context </li></ul><ul><li>Presents collected content </li></ul>
  23. 32. Routine beat coverage <ul><li>Follow officials & agencies on beat </li></ul><ul><li>Twitter Search (advanced) </li></ul><ul><li>Hashtags (regular & spontaneous) </li></ul><ul><li>Lists (Twitter, TweetDeck, HootSuite) </li></ul><ul><li>Breaking news </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Liveblog (feeding in tweets) </li></ul>
  24. 33. Connecting w/ community <ul><li>Use Advanced Twitter Search or Nearby Tweets to find & check local tweeps </li></ul><ul><li>Search terms & location to find people tweeting about your beat </li></ul><ul><li>Check followers of @nhregister </li></ul><ul><li>See who tweeps are conversing with </li></ul><ul><li>Who follows agencies, people on beat? </li></ul>
  25. 34. Twitter’s a conversation <ul><li>Post links w/ comment or question, not headline </li></ul><ul><li>Post other links, not just yours </li></ul><ul><li>Show your personality (you can do it w/o opinion) </li></ul><ul><li>Give more than you ask for </li></ul><ul><li>Please and thank you </li></ul>
  26. 35. Converse w/ public
  27. 36. People to follow <ul><li>Look for sources (find people) </li></ul><ul><li>Ask sources </li></ul><ul><li>Journalists in other communities </li></ul><ul><li>When someone follows you, check out to see whether you should follow back </li></ul><ul><li>When you follow someone, check whom they follow </li></ul><ul><li>Tweeps mentioned in interesting tweets </li></ul>
  28. 43. Resources to help journo tweeps <ul><li>“ Twitter tips for journalists” & a listing of Twitter resources for journos on my blog: </li></ul><ul><li>“ Breaking news” and “Twitter” categories on my blog </li></ul><ul><li>These slides (and other Twitter slideshows) at </li></ul><ul><li> </li></ul>