These are slides for a workshop I am doing for the New Haven Register
I ’ll make the point that Twitter use needs to be part of an overall social media strategy. While Twitter may be the most valuable tool right now for breaking news, other tools are also valuable and you need to use them in breaking news. And your breaking news strategy needs to be part of an overall strategy that uses social media effectively.
We ’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
If I have time, I ’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a routine (and amusing) daily story.