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Tweet	
  Your	
  Way
 to	
  Success:
 St. Edward’s PRSSA Twitter Workshop




             Corinne Weisgerber, Ph.D.
 Assistant Professor of Communication
  St. Edward’s University, Austin, Texas

              corinnew@stedwards.edu
http://socialmediaprclass.blogspot.com
What	
  is
Twitter      ?
What	
  is
Twitter      ?
What	
  is
Twitter      ?
What	
  is
Twitter      ?
What	
  is
Twitter      ?
What	
  is
Twitter      ?
What	
  is
Twitter      ?
What	
  is
Twitter      ?
๏   tweet
๏   hashtag
๏   DM
๏   RT
๏   tinyURL
๏   tweetup
๏   tweet     - a message of 140 characters or less

๏   hashtag
๏   DM
๏   RT
๏   tinyURL
๏   tweetup
๏   tweet     - a message of 140 characters or less

๏   hashtag   - tweets that start with a # (tracking)

๏   DM
๏   RT
๏   tinyURL
๏   tweetup
๏   tweet     - a message of 140 characters or less

๏   hashtag   - tweets that start with a # (tracking)

๏   DM        - direct message (private)

๏   RT
๏   tinyURL
๏   tweetup
๏   tweet     - a message of 140 characters or less

๏   hashtag   - tweets that start with a # (tracking)

๏   DM        - direct message (private)

๏   RT        - a message that gets send out again

๏   tinyURL
๏   tweetup
๏   tweet     - a message of 140 characters or less

๏   hashtag   - tweets that start with a # (tracking)

๏   DM        - direct message (private)

๏   RT        - a message that gets send out again

๏   tinyURL - shortens long URLs so they fit
๏   tweetup
๏   tweet     - a message of 140 characters or less

๏   hashtag   - tweets that start with a # (tracking)

๏   DM        - direct message (private)

๏   RT        - a message that gets send out again

๏   tinyURL - shortens long URLs so they fit
๏   tweetup - twitter meetup
Getting	
  started:
Getting	
  started:
Getting	
  started:
• Should	
  reflect	
  your	
  personal	
  brand
Getting	
  started:
• Should	
  reflect	
  your	
  personal	
  brand
• Fill	
  out	
  bio	
  &	
  choose	
  avatar	
  -­‐	
  personal	
  touch
Getting	
  started:
• Should	
  reflect	
  your	
  personal	
  brand
• Fill	
  out	
  bio	
  &	
  choose	
  avatar	
  -­‐	
  personal	
  touch
• Register	
  to	
  protect	
  against	
  Twittersquatting
What	
  to
TWEET
What	
  to   Company news

TWEET
What	
  to   Company news

TWEET           Industry news/trends
What	
  to   Company news

TWEET           Industry news/trends

                   New blog posts
What	
  to   Company news

TWEET           Industry news/trends

                   New blog posts
                      Event info
What	
  to   Company news

TWEET           Industry news/trends

                   New blog posts
                      Event info
                        Retweets: RT
What	
  to   Company news

TWEET           Industry news/trends

                   New blog posts
                      Event info
                        Retweets: RT
                      Public replies: @
What	
  to   Company news

TWEET           Industry news/trends

                   New blog posts
                      Event info
                        Retweets: RT
                      Public replies: @
                   Questions/Answers
What	
  to   Company news

TWEET           Industry news/trends

                   New blog posts
                      Event info
                        Retweets: RT
                      Public replies: @
                   Questions/Answers
                Private messages: DM
What	
  to   Company news

TWEET           Industry news/trends

                   New blog posts
                       Event info
                         Retweets: RT
                       Public replies: @
                   Questions/Answers
                Private messages: DM
             Survey/study findings
You don’t need to tweet to get value out of Twitter
“
PLNs are deliberately formed networks of
                                     “
 people and resources capable of guiding
   our independent learning goals and
    professional development needs.
Setting	
  Up	
  Your	
  PLN	
  Using	
  Twitter
Identify people in your eld whose work you admire


       Use Twitter’s search engine to nd their Twitter handle

       Follow them on Twitter


Expand the list of experts you follow by:


       Checking their following/follower lists                  +
       Checking RTs to nd out who sent the original tweet       +
       Checking out the #followfriday suggestions               +
       Checking out Twitter lists                               +
Setting	
  Up	
  Your	
  PLN	
  Using	
  Twitter
Identify people in your eld whose work you admire


       Use Twitter’s search engine to nd their Twitter handle

       Follow them on Twitter


Expand the list of experts you follow by:


       Checking their following/follower lists                  +
       Checking RTs to nd out who sent the original tweet       +
       Checking out the #followfriday suggestions               +
       Checking out Twitter lists                               +
Setting	
  Up	
  Your	
  PLN	
  Using	
  Twitter
Identify people in your eld whose work you admire


       Use Twitter’s search engine to nd their Twitter handle

       Follow them on Twitter


Expand the list of experts you follow by:


       Checking their following/follower lists                  +
       Checking RTs to nd out who sent the original tweet       +
       Checking out the #followfriday suggestions               +
       Checking out Twitter lists                               +
Tweaking	
  your	
  Twitter	
  PLN
1. Filter your incoming tweets:
    Use Tweetdeck or Seesmic to
    group the people you follow
2. Test drive your subscriptions for a
   while. Then re-evaluate.
     If you don't like what you see,
    simply cancel at no cost to you!
3. Repeat steps 1-7 every now &
   then to add new voices to your
   twitter stream
Tweaking	
  your	
  Twitter	
  PLN
1. Filter your incoming tweets:
    Use Tweetdeck or Seesmic to
    group the people you follow
2. Test drive your subscriptions for a
   while. Then re-evaluate.
     If you don't like what you see,
    simply cancel at no cost to you!
3. Repeat steps 1-7 every now &
   then to add new voices to your
   twitter stream                        PLN
Twitter Network as Research Assistants
         Active Social Search
Twitter Network as Research Assistants
         Active Social Search
Passive Social Search:
Receiving pertinent info from PLN without asking for it
How to maintain a PLN: Lagniappes
How to maintain a PLN: Lagniappes & the Gift of Giving
Sharing slides on Slideshare
Twitter
New	
  way	
  to	
  find/land	
  a	
  job
• People to follow:
   @heatherhuhman
   @PRsarahevans
   @CAREEREALISM
   @prsajobcenter
   @jaredroy
• Hashtags to track:
   #PRintern #journchat #PRStudChat
• Try out twitterjobsearch.com
Twitter
New	
  way	
  to	
  find/land	
  a	
  job
• People to follow:
   @heatherhuhman
   @PRsarahevans
   @CAREEREALISM
   @prsajobcenter
   @jaredroy
• Hashtags to track:
   #PRintern #journchat #PRStudChat
• Try out twitterjobsearch.com

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PRSSA Twitter Workshop

  • 1. Tweet  Your  Way to  Success: St. Edward’s PRSSA Twitter Workshop Corinne Weisgerber, Ph.D. Assistant Professor of Communication St. Edward’s University, Austin, Texas corinnew@stedwards.edu http://socialmediaprclass.blogspot.com
  • 10. tweet ๏ hashtag ๏ DM ๏ RT ๏ tinyURL ๏ tweetup
  • 11. tweet - a message of 140 characters or less ๏ hashtag ๏ DM ๏ RT ๏ tinyURL ๏ tweetup
  • 12. tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM ๏ RT ๏ tinyURL ๏ tweetup
  • 13. tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM - direct message (private) ๏ RT ๏ tinyURL ๏ tweetup
  • 14. tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM - direct message (private) ๏ RT - a message that gets send out again ๏ tinyURL ๏ tweetup
  • 15. tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM - direct message (private) ๏ RT - a message that gets send out again ๏ tinyURL - shortens long URLs so they fit ๏ tweetup
  • 16. tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM - direct message (private) ๏ RT - a message that gets send out again ๏ tinyURL - shortens long URLs so they fit ๏ tweetup - twitter meetup
  • 19. Getting  started: • Should  reflect  your  personal  brand
  • 20. Getting  started: • Should  reflect  your  personal  brand • Fill  out  bio  &  choose  avatar  -­‐  personal  touch
  • 21. Getting  started: • Should  reflect  your  personal  brand • Fill  out  bio  &  choose  avatar  -­‐  personal  touch • Register  to  protect  against  Twittersquatting
  • 23. What  to Company news TWEET
  • 24. What  to Company news TWEET Industry news/trends
  • 25. What  to Company news TWEET Industry news/trends New blog posts
  • 26. What  to Company news TWEET Industry news/trends New blog posts Event info
  • 27. What  to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT
  • 28. What  to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT Public replies: @
  • 29. What  to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT Public replies: @ Questions/Answers
  • 30. What  to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT Public replies: @ Questions/Answers Private messages: DM
  • 31. What  to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT Public replies: @ Questions/Answers Private messages: DM Survey/study findings
  • 32. You don’t need to tweet to get value out of Twitter
  • 33. “ PLNs are deliberately formed networks of “ people and resources capable of guiding our independent learning goals and professional development needs.
  • 34. Setting  Up  Your  PLN  Using  Twitter Identify people in your eld whose work you admire Use Twitter’s search engine to nd their Twitter handle Follow them on Twitter Expand the list of experts you follow by: Checking their following/follower lists + Checking RTs to nd out who sent the original tweet + Checking out the #followfriday suggestions + Checking out Twitter lists +
  • 35. Setting  Up  Your  PLN  Using  Twitter Identify people in your eld whose work you admire Use Twitter’s search engine to nd their Twitter handle Follow them on Twitter Expand the list of experts you follow by: Checking their following/follower lists + Checking RTs to nd out who sent the original tweet + Checking out the #followfriday suggestions + Checking out Twitter lists +
  • 36. Setting  Up  Your  PLN  Using  Twitter Identify people in your eld whose work you admire Use Twitter’s search engine to nd their Twitter handle Follow them on Twitter Expand the list of experts you follow by: Checking their following/follower lists + Checking RTs to nd out who sent the original tweet + Checking out the #followfriday suggestions + Checking out Twitter lists +
  • 37. Tweaking  your  Twitter  PLN 1. Filter your incoming tweets: Use Tweetdeck or Seesmic to group the people you follow 2. Test drive your subscriptions for a while. Then re-evaluate. If you don't like what you see, simply cancel at no cost to you! 3. Repeat steps 1-7 every now & then to add new voices to your twitter stream
  • 38. Tweaking  your  Twitter  PLN 1. Filter your incoming tweets: Use Tweetdeck or Seesmic to group the people you follow 2. Test drive your subscriptions for a while. Then re-evaluate. If you don't like what you see, simply cancel at no cost to you! 3. Repeat steps 1-7 every now & then to add new voices to your twitter stream PLN
  • 39.
  • 40. Twitter Network as Research Assistants Active Social Search
  • 41. Twitter Network as Research Assistants Active Social Search
  • 42. Passive Social Search: Receiving pertinent info from PLN without asking for it
  • 43. How to maintain a PLN: Lagniappes
  • 44. How to maintain a PLN: Lagniappes & the Gift of Giving
  • 45. Sharing slides on Slideshare
  • 46. Twitter New  way  to  find/land  a  job • People to follow: @heatherhuhman @PRsarahevans @CAREEREALISM @prsajobcenter @jaredroy • Hashtags to track: #PRintern #journchat #PRStudChat • Try out twitterjobsearch.com
  • 47. Twitter New  way  to  find/land  a  job • People to follow: @heatherhuhman @PRsarahevans @CAREEREALISM @prsajobcenter @jaredroy • Hashtags to track: #PRintern #journchat #PRStudChat • Try out twitterjobsearch.com