After The Idea

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Presentation by Bradley Robb at WordCamp RVA 2009

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After The Idea

  1. 1. After the Idea How to consistently come up with quality blog content
  2. 2. P. Bradley Robb / @knownhuman Blogging since April 2004 Wordpress since Oct 2005 Writing Credits Journalist – Print and Electronic Copywriter Screenwriter Novelist and Shortstory Writer Blogger – Personal and Professional
  3. 3. The Aha Moment Hey! I've got a great idea! For a blog!
  4. 4. The “ oh crap ” moment
  5. 5. The key to being a successful blogger is a combination of knowledge and organization that results in genuine understanding
  6. 6. Knowledge – rudimentary parts Organization – discovering the way those parts interact Understanding – the logic behind the way those pieces do actually interact
  7. 7. Know where your blog fits <ul><li>Personal </li><ul><li>Lifestyle </li></ul><li>Company </li><ul><li>Industry </li></ul><li>Niche / Genre
  8. 8. News / Current Events </li></ul>
  9. 9. Types of blog posts <ul><li>Case Study
  10. 10. C&C
  11. 11. Debate
  12. 12. Instructional
  13. 13. Link Post
  14. 14. News
  15. 15. Problem/Question
  16. 16. Research/Statistical
  17. 17. Satirical </li></ul><ul><li>Collation
  18. 18. Critique
  19. 19. Emotional Argument
  20. 20. Interview
  21. 21. List
  22. 22. Prediction
  23. 23. Profile
  24. 24. Review
  25. 25. Status/Update </li></ul>
  26. 26. The Timeliness Factor Evergreen – a post which is not time sensitive These posts read as well the day they are published as they do a decade later. Breaking – a news post. These are time sensitive, and the first to publish breaks the story, everyone else just reacts.
  27. 27. Long Lead vs Short Lead Lead – the amount of time available between when a story is received, and when it goes to print. Lead times can range from a few minutes to years.
  28. 28. Organize For Time How frequently do you plan to post? What time of day are you going to post?
  29. 29. Organize for Content What is your post type pecking order? What do you need to research?
  30. 30. Develop A Master List The Master List – list of article ideas, which can be as simple as a single word, or as detailed as a headline and lede sentence.
  31. 31. Identify Your Sources <ul><li>RSS Feeds
  32. 32. Twitter
  33. 33. Facebook
  34. 34. Social News Sites (Digg, Mixx, etc)
  35. 35. Google Alerts </li></ul>
  36. 36. Develop Your Sources Find major players and get contact information Get onto press mailing lists Trust goes both ways, and comes faster to professionals
  37. 37. Understanding Blogging is a lot of basic principles, applied over and over again. Knowing what you want to blog about, and how you want to get there, keeps you from having those “oh crap” moments.
  38. 38. Questions?

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