Welcome to the
Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul...
Common Objections <ul><li>“I don’t care what you had for breakfast” </li></ul><ul><li>“I don’t have time” </li></ul><ul><l...
That Being Said... <ul><li>Why are you here? </li></ul><ul><li>(in 140 characters or less!) </li></ul><ul><li>:-) </li></ul>
Who We Are
DP’s Social Media Philosophy <ul><li>To build a repository of Doug Pagittness. </li></ul><ul><li>To build and connect with...
Who We Are
TJ’s Social Media Philosophy <ul><li>To build a large social media footprint through consistent, content-rich, and valuabl...
<ul><li>S harable </li></ul><ul><li>P ersonal  </li></ul><ul><li>I nteractive  </li></ul><ul><li>C ollective </li></ul><ul...
JoPa’s Social Media Philosophy <ul><li>To occasionally advertise our services. </li></ul><ul><li>To listen and learn. </li...
Social Media Philosophy <ul><li>1) Pick a limited number of SM outlets </li></ul><ul><li>Strengths: Quick, Easy, Short, Hi...
Social Media Philosophy <ul><li>1) Pick a limited number of SM outlets </li></ul><ul><li>Strengths: Huge, Evolving, Powerf...
Social Media Philosophy <ul><li>1) Pick a limited number of SM outlets </li></ul><ul><li>Strengths: Proprietary, Unlimited...
Social Media Philosophy <ul><li>1) Pick a limited number of SM outlets </li></ul>
Social Media Philosophy <ul><li>2) Decide on your SM ‘Personality’ </li></ul>
Social Media Philosophy <ul><ul><li>Personal </li></ul></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Institutio...
Social Media Philosophy <ul><ul><li>Personal </li></ul></ul>
Social Media Philosophy <ul><ul><li>Professional </li></ul></ul>
Social Media Philosophy <ul><ul><li>Institutional </li></ul></ul>
Social Media Philosophy <ul><li>What’s your mix? </li></ul>
Social Media Philosophy <ul><li>3) Determine what you want from SM </li></ul><ul><li>Push </li></ul><ul><ul><ul><ul><ul><l...
Social Media Philosophy <ul><li>4) Determine a work flow </li></ul><ul><li>-SM should be an integrated, natural outgrowth ...
Social Media Philosophy <ul><li>Now it’s time for you to write your social media philosophy... </li></ul><ul><li>Pick a li...
Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul...
Facebook <ul><li>Facebook in Real Life </li></ul>
<ul><li>Personal Wall vs. </li></ul><ul><li>Group vs. </li></ul><ul><li>Page vs. </li></ul><ul><li>Cause </li></ul>
PROFILE Personal - that’s you! Use privacy settings Put friends in lists Link to other social media
<ul><li>PAGE </li></ul><ul><li>Allows (Some) Anonymity </li></ul><ul><li>Indexed in Search Engines </li></ul><ul><li>Multi...
<ul><li>(NEW) GROUPS </li></ul><ul><li>Private Group Communication </li></ul><ul><li>Does not show up in your profile </li...
USER NAMES www.facebook.com/username Customized Facebook URL For a Profile or a Page  Only Get One Chance!
 
Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul...
GOOGLE www.google.com/places Be sure the location is correct Add information Get reviews
YELP! www.yelp.com/ Get reviews Get found
Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul...
<ul><li>Pushing Content </li></ul><ul><li>Events </li></ul><ul><li>Listening </li></ul><ul><li>Search </li></ul><ul><li>Ne...
<ul><li>Twitter Search </li></ul><ul><li>@reply </li></ul><ul><li>D username </li></ul><ul><li>hashtags </li></ul><ul><li>...
Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul...
<ul><li>BLOGGING </li></ul><ul><li>Personal/Professional/Institutional </li></ul><ul><li>WordPress </li></ul><ul><li>RSS F...
Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul...
<ul><li>AUDIO BROADCAST </li></ul><ul><li>Podcast </li></ul><ul><li>BlogTalkRadio </li></ul>
Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul...
<ul><li>VIDEO BROADCAST </li></ul><ul><li>YouTube </li></ul><ul><li>Vimeo </li></ul><ul><li>UStream </li></ul>
More Social Media
More Social Media <ul><li>Hot Tips: </li></ul><ul><li>Have a Personal Email </li></ul><ul><li>Make a Google Profile </li><...
More Social Media <ul><li>Hot Tips: </li></ul><ul><li>Choose a Good Profile Pic </li></ul><ul><li>Use Wasted Time </li></u...
<ul><li>S harable </li></ul><ul><li>P ersonal  </li></ul><ul><li>I nteractive  </li></ul><ul><li>C ollective </li></ul><ul...
Upcoming SlideShare
Loading in …5
×

Social Phonics Boot Camp

1,198 views

Published on

Presentation from the Social Media Boot Camp for Pastors and Ministry Leaders, from Social Phonics, a division of JoPa Productions.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,198
On SlideShare
0
From Embeds
0
Number of Embeds
103
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Wonderings.com; followers, fans, and readers; no high school friends;
  • Twitter is the hip, new kid on the block, but 60% of Twitterers open an account and never tweet (Nielson)
  • DP talks about the life of a pastor
  • history, stats, it is THE main portal for the internet for many people
  • The Great Emergence;
  • Social Phonics Boot Camp

    1. 1. Welcome to the
    2. 2. Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Google & Yelp! </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Blogging </li></ul><ul><li>Audio Broadcast </li></ul><ul><li>Video Broadcast </li></ul>
    3. 3. Common Objections <ul><li>“I don’t care what you had for breakfast” </li></ul><ul><li>“I don’t have time” </li></ul><ul><li>“It’s narcissistic” </li></ul><ul><li>“It’s a time-suck” </li></ul><ul><li>“I’m not interested in those people” </li></ul><ul><li>“It’s all too much” </li></ul><ul><li>“It’s not safe” </li></ul><ul><li>“I’m more of a face-to-face person” </li></ul><ul><li>“It’s shallow” </li></ul>
    4. 4. That Being Said... <ul><li>Why are you here? </li></ul><ul><li>(in 140 characters or less!) </li></ul><ul><li>:-) </li></ul>
    5. 5. Who We Are
    6. 6. DP’s Social Media Philosophy <ul><li>To build a repository of Doug Pagittness. </li></ul><ul><li>To build and connect with an audience of people interested in my stuff. </li></ul>
    7. 7. Who We Are
    8. 8. TJ’s Social Media Philosophy <ul><li>To build a large social media footprint through consistent, content-rich, and valuable social media impressions. </li></ul><ul><li>To build a high-quality audience. </li></ul>
    9. 9. <ul><li>S harable </li></ul><ul><li>P ersonal </li></ul><ul><li>I nteractive </li></ul><ul><li>C ollective </li></ul><ul><li>E ngaging </li></ul><ul><li>Beneficial </li></ul>
    10. 10. JoPa’s Social Media Philosophy <ul><li>To occasionally advertise our services. </li></ul><ul><li>To listen and learn. </li></ul>
    11. 11. Social Media Philosophy <ul><li>1) Pick a limited number of SM outlets </li></ul><ul><li>Strengths: Quick, Easy, Short, Hip Weaknesses: Low Commitment, Fleeting </li></ul><ul><li>“Followers” </li></ul>
    12. 12. Social Media Philosophy <ul><li>1) Pick a limited number of SM outlets </li></ul><ul><li>Strengths: Huge, Evolving, Powerful </li></ul><ul><li>Weaknesses: Low Commitment, Fleeting, Low Control </li></ul><ul><li>“Friends” & “Fans” </li></ul>
    13. 13. Social Media Philosophy <ul><li>1) Pick a limited number of SM outlets </li></ul><ul><li>Strengths: Proprietary, Unlimited, Deep </li></ul><ul><li>Weaknesses: Hard to Get Noticed, Higher Commitment </li></ul><ul><li>“Readers” </li></ul>
    14. 14. Social Media Philosophy <ul><li>1) Pick a limited number of SM outlets </li></ul>
    15. 15. Social Media Philosophy <ul><li>2) Decide on your SM ‘Personality’ </li></ul>
    16. 16. Social Media Philosophy <ul><ul><li>Personal </li></ul></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Institutional </li></ul></ul>
    17. 17. Social Media Philosophy <ul><ul><li>Personal </li></ul></ul>
    18. 18. Social Media Philosophy <ul><ul><li>Professional </li></ul></ul>
    19. 19. Social Media Philosophy <ul><ul><li>Institutional </li></ul></ul>
    20. 20. Social Media Philosophy <ul><li>What’s your mix? </li></ul>
    21. 21. Social Media Philosophy <ul><li>3) Determine what you want from SM </li></ul><ul><li>Push </li></ul><ul><ul><ul><ul><ul><li>Listen </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Connect </li></ul></ul></ul><ul><ul><li>Learn </li></ul></ul>
    22. 22. Social Media Philosophy <ul><li>4) Determine a work flow </li></ul><ul><li>-SM should be an integrated, natural outgrowth of your regular work life. </li></ul><ul><li>-Repurpose what you’re already doing. </li></ul><ul><li>-Be disciplined. </li></ul><ul><li>It can be done in three 30-minutes/week </li></ul>
    23. 23. Social Media Philosophy <ul><li>Now it’s time for you to write your social media philosophy... </li></ul><ul><li>Pick a limited number </li></ul><ul><li>Decide on a ‘personality’ </li></ul><ul><li>Determine what you want </li></ul><ul><li>Determine work flow </li></ul>
    24. 24. Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Google & Yelp! </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Blogging </li></ul><ul><li>Audio Broadcast </li></ul><ul><li>Video Broadcast </li></ul>
    25. 25. Facebook <ul><li>Facebook in Real Life </li></ul>
    26. 26. <ul><li>Personal Wall vs. </li></ul><ul><li>Group vs. </li></ul><ul><li>Page vs. </li></ul><ul><li>Cause </li></ul>
    27. 27. PROFILE Personal - that’s you! Use privacy settings Put friends in lists Link to other social media
    28. 28. <ul><li>PAGE </li></ul><ul><li>Allows (Some) Anonymity </li></ul><ul><li>Indexed in Search Engines </li></ul><ul><li>Multiple Administrators </li></ul><ul><li>No Limit to Fans </li></ul><ul><li>Send Messages </li></ul>
    29. 29. <ul><li>(NEW) GROUPS </li></ul><ul><li>Private Group Communication </li></ul><ul><li>Does not show up in your profile </li></ul><ul><li>Multiple administrators </li></ul><ul><li>Best for 3-150 people </li></ul><ul><li>Send messages, Share documents, Chat </li></ul>
    30. 30. USER NAMES www.facebook.com/username Customized Facebook URL For a Profile or a Page Only Get One Chance!
    31. 32. Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Google & Yelp! </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Blogging </li></ul><ul><li>Audio Broadcast </li></ul><ul><li>Video Broadcast </li></ul>
    32. 33. GOOGLE www.google.com/places Be sure the location is correct Add information Get reviews
    33. 34. YELP! www.yelp.com/ Get reviews Get found
    34. 35. Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Google & Yelp! </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Blogging </li></ul><ul><li>Audio Broadcast </li></ul><ul><li>Video Broadcast </li></ul>
    35. 36. <ul><li>Pushing Content </li></ul><ul><li>Events </li></ul><ul><li>Listening </li></ul><ul><li>Search </li></ul><ul><li>News </li></ul>
    36. 37. <ul><li>Twitter Search </li></ul><ul><li>@reply </li></ul><ul><li>D username </li></ul><ul><li>hashtags </li></ul><ul><li>Twubs </li></ul><ul><li>Twitter Grader </li></ul><ul><li>Twitterfeed </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Tweetie </li></ul><ul><li>Twitterberry </li></ul><ul><li>Twitter Widget </li></ul>TWOOLS
    37. 38. Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Google & Yelp! </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Blogging </li></ul><ul><li>Audio Broadcast </li></ul><ul><li>Video Broadcast </li></ul>
    38. 39. <ul><li>BLOGGING </li></ul><ul><li>Personal/Professional/Institutional </li></ul><ul><li>WordPress </li></ul><ul><li>RSS Feed </li></ul><ul><li>Feedburner </li></ul><ul><li>Fail Blog </li></ul>
    39. 40. Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Google & Yelp! </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Blogging </li></ul><ul><li>Audio Broadcast </li></ul><ul><li>Video Broadcast </li></ul>
    40. 41. <ul><li>AUDIO BROADCAST </li></ul><ul><li>Podcast </li></ul><ul><li>BlogTalkRadio </li></ul>
    41. 42. Our Agenda <ul><li>Welcome </li></ul><ul><ul><li>Social Media Philosophy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Google & Yelp! </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Blogging </li></ul><ul><li>Audio Broadcast </li></ul><ul><li>Video Broadcast </li></ul>
    42. 43. <ul><li>VIDEO BROADCAST </li></ul><ul><li>YouTube </li></ul><ul><li>Vimeo </li></ul><ul><li>UStream </li></ul>
    43. 44. More Social Media
    44. 45. More Social Media <ul><li>Hot Tips: </li></ul><ul><li>Have a Personal Email </li></ul><ul><li>Make a Google Profile </li></ul><ul><li>Consider Using Posterous </li></ul><ul><li>Use an RSS Reader </li></ul><ul><li>Don’t Use Internet Explorer </li></ul><ul><li>Comment, Comment, Comment </li></ul><ul><li>Purchase URLs </li></ul>
    45. 46. More Social Media <ul><li>Hot Tips: </li></ul><ul><li>Choose a Good Profile Pic </li></ul><ul><li>Use Wasted Time </li></ul><ul><li>Get a Password App </li></ul><ul><li>Choose Usernames Carefully </li></ul><ul><li>Links, Links, Links </li></ul><ul><li>Nings and Wikis </li></ul>
    46. 47. <ul><li>S harable </li></ul><ul><li>P ersonal </li></ul><ul><li>I nteractive </li></ul><ul><li>C ollective </li></ul><ul><li>E ngaging </li></ul><ul><li>Beneficial </li></ul>

    ×